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Episodes

117 - A Marketing Experiment We’re Trying in 2026

Google swears Performance Max works best when paired with a search campaign. We’re about ...
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116 - Marketing Lessons From Unlikely Industries

What Can B2B Marketers Learn From B2C Campaigns? In this episode, we are stepping out of ...
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114 - Invisible Differentiators in Marketing

How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out ...
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115 - Personalization at Scale

Can B2B Marketers Pull off Personalization at Scale? In this episode, we’re digging into ...
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113 - AI-Powered Pitch Challenge

Can AI Come Up With Good Campaign Ideas? We're conducting an experiment to evaluate how ...
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112 - Is The Marketing Funnel Dead?

The Funnel is Evolving You may have heard that the funnel is dead. It's been a trending ...
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109 - B2B Trends That are Making Waves

B2B Trends for 2026 As we head into Q4, the pace of change in B2B marketing isn’t slowing ...
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108 - Our Biggest Thoughts Heading into Q4

What Should Marketers Focus on in Q4 In this episode, we’re kicking off Q4 with a look at ...
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106 - What Is an Integrated Marketing Campaign?

What is an Integrated Marketing Campaign? What if we told you that businesses using ...
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105 - Steal These Three Campaign Ideas

Three Marketing Campaigns You Should Steal We’re breaking down three real campaigns that ...
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About the Podcast
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And we go on tangents. So we hope you enjoy the randomness.
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