100 - The Basics of LinkedIn Advertising

Rich: Hey, Zach. How are you? Hey, how's it going? Good. Are you having hot, hot, hot weather down there?

Zac: Yeah, I'm glad. My apartment has a pool. I've, I've probably used it more this summer than I've, I've used it like any summer, but it, and didn't have it and didn't get flooded

Rich: out from the remnants of that hurricane.

Zac: No, I didn't get anything. It's been raining a decent amount, like more than usual. Definitely more than last summer, but no flooding, thankfully.

Rich: All right. Well, um, I have a question for you. How can brands effectively use LinkedIn ads to avoid wasting budget and get meaningful results? So just go ahead, answer that question right now.

That's great.

Zac: I think RI is gonna be the one that answered that question in the main part.

Rich: All right. Yeah, you don't really do ads. Um, you can recommend ads or talk about content for ads, but you don't really do the ad strategy, but RI does. Um, and we've got several clients who do LinkedIn ads, so we're gonna explore what sets those apart, like how they're different.

Um, you know, the good, the bad, the ugly. Um, there's not really any ugly, I don't think, but, um, some good things and some kind of things to watch out for. Um. Who should use them, why you should use them, how they work. And then just some, you know, tips and tricks and things that re's figured out as we've been doing stuff for clients and for us.

I guess we do a little bit on LinkedIn too. Um, not a ton, but promoting some things. Um. So, yeah. So you, um, have made up, well you haven't made up. You've renamed a Ling Ling Collins as a Riley Collins. Yes. So we had the Tom Collins a little while ago, and Riley's last name is Collins. So we were like, there needs to be a drink called a Riley Collins.

And that was your

Zac: idea. So. It was because I'm just to you

Rich: for that one. Stupid and punny, but you know, and part of it was like, okay, we'll just swap the juice for something else. And you're like, no, I'm gonna go one better. Um, so you're gonna go through this cocktail for us and then when we get ri on after the break, we'll see if he would drink this or not.

Zac: Yeah. And so, uh, Leyland Collins is kind of interesting. Um, this is kind of based around. I don't know if you remember doing like the cocktail tasting we did, where we did all the cocktails, like in person? Yeah. Was Ty was our

Rich: bartender.

Zac: Yeah, yeah. Yeah. I wish I could have gone to that. That sounds so much, like, so much fun.

But, uh, we tried the last word and that was one that like ri liked and nobody else liked, so. Oh, I liked it. Oh, you liked it too? Mm-hmm. Okay, cool. I like

Rich: Chartres. Yeah. Yeah.

Zac: Awesome. Okay. I couldn't remember who all liked it. I just know that you, you and Ri are probably the, the, uh, the minority in there. But anyway, that king

Rich: hates shark troops.

She just like, I love it. It's my favorite. Uh, same. I think it's really fun.

Zac: Yeah. So, um, this cocktail, uh, has a little bit of shark tru in it, yellow structure, truce to be exact. Um. So the ingredients we'll need. Three luxardo cherries. I've been listening one and a half ounce. Thank for not doing merino

Rich: cherries.

Sorry. One and a half ounces of gin. Go ahead. I'll stop interrupting you.

Zac: Half ounce of fresh lemon juice. Okay. Like a third of an ounce of elder flour syrup. Point seven ounces of fresh grapefruit juice, 0.7 ounces of cranberry juice, and then a quarter of an ounce of yellow short truce with soda water to top.

So you, to make this, you muddle the cherries in a shaker. Combine your remaining ingredients, accept the soda water shake, fine strain into an ice filled glass, and then top with soda and garnish. This sounds like a drink I would love. Uh, I love grapefruit. I love cranberry. I love Chartres. Elder fly is great.

I have, I don't think I like everything.

Rich: I have all of this. I actually have lemons, limes, and oranges. We had a little pool party last weekend and I bought some. Nobody used them in their cocktails. Like, I was like, okay, whatever. Because a lot of people were like drinking gin, and I was like, okay, I need lemons and limes for sure, for gin.

Um, and we have the, um. The tanker Ray, um, I forget the name of it, but it's the orange flavored gin. So I got the oranges as well, but nobody used them. Um, but I have all of this, I think except my grapefruit juice. I have the Betty Buzz sparkling grapefruit, so I would have to not put that in the soda and the shaker and like add it at the end.

Um, but yeah, just remember no fizzy in the sha. That does it. Yeah. Everywhere.

Zac: Well, if you have all this stuff, maybe you should, uh, make it at our teen party next week and then have ri try it so we can get a video of him actually saying if he makes it. And I'll bet if I

Rich: ask somebody would just bring grapefruit juice, like real grapefruit juice.

Um, but Betti best stuff would work. Um, yeah, we could do that. And I love the muddling of the cherries. That's gonna be like an interesting, like taste.

Zac: Yeah, I, I'm all for this drink. Like this is like one of the drinks where like, I think it's a good combo of like stuff that you would probably like and stuff that I would like.

And hopefully ri likes it too since it's his episode.

Rich: All right, well, we'll, um, we'll talk to him about what he thinks of it and then, yeah, I think next week we can, uh, we can do a tasting and maybe throw that on the socials with Riley's reaction to what we are now dubbing the Riley Collins instead of the Lingling Collins.

Um, there we go. All right, we'll get into LinkedIn ads, uh, after a little dance break.

All right, we're back. So, uh, we have Riley with us. Hey Riley. Hello. Hello. All right, so you heard the recipe for what we're dubbing, the Riley Collins. Would you drink it?

Riley: Um, short answer, yes, I would drink it. I usually open to trying a lot of different stuff. Okay. Although I have to admit that I don't really know what it would taste like given all of the different flavor profiles, but I'll still give it a go.

Rich: Yeah, there's a lot in there. Um, a little bit of sweet, a little bit of sour, a little bit of tart, um, a little nessy with the yellow shark trus. Um, well maybe we'll try it next week. So We'll, uh, that sounds like one

Zac: of those drinks where there's a bunch of stuff in it and like, you dunno how it tastes, but it all works like really well together.

Riley: Yeah. It's either gonna be bad or it's gonna be like really good, so yeah. I think it'd be really good. That's,

Rich: that's gonna be my guess. Alright. Um, off the cocktail now and onto LinkedIn. Um, so give us a little bit about your background, um, ri so that people know 'cause it's been a while since you've been on the podcast.

I think. So what do you do? Yeah,

Riley: it's been, it, it's been quite a, quite a bit, um, been a minute. So I'm a digital specialist here at, uh, antidote 71, which means that I am just managing all sorts of digital things, whether it is, um. Paid social, um, you know, pay per click, um, SEO, organic, paid, whatever, all that kind of fun stuff.

So,

Rich: yep. And LinkedIn ads, which is what we're gonna talk about today. Yes. Um, so what's different about them? Like, everybody knows like how Facebook ads work, and I think people know how Google ads work. Um, LinkedIn might be a little bit different for people. So what is different about those compared to Meta and Google?

Riley: Yeah, so all of the ad platforms are very similar with how they kind of like function, where it's like, you know, you build your ad out and you have your campaign, all that kinda stuff. Um, LinkedIn's a competitive advantage to different platforms. It is. That is. It's very heavy on the B2B, um, mm-hmm. And it gets very, um, in the weeds with the targeting for the B2B.

So if that is kind of what you're looking for, uh, with your advertising, LinkedIn is a great platform for that. Um, and you can really get, you know, you can target down all the way to, um, professionals and what their job titles are, ins, seniority, and all that kind of stuff. So. Yeah, that's the main, uh, competitive advantage around going for LinkedIn over like meta or, you know, all the other platforms.

Rich: Yeah. 'cause LinkedIn knows all that. They're not guessing what your job title might be. Like a Google might be or somebody. Um, 'cause Google has like, you know, industry. Audiences that you can pull in if you want to, and so does Facebook. Um, but LinkedIn knows like what your job title is and what company you work for.

So I think that's a big one too. You can target a company or companies in your industry and then job titles within those. So like all marketing people in construction in this five state area. Mm-hmm. Um, really, really cool. So I think you kind of answered who it's built for. It's built for like people who wanna target B2B, right?

Yes, a hundred percent. Can you do B2C on LinkedIn?

Riley: You can, but it's not really built for that. Um, I think that's where the comparison kind of, um, strikes for platforms like Meta versus LinkedIn. LinkedIn, you're usually going for B2B, whereas like meta you can do both. You can go after B2B. Um, it's not necessarily meant for it.

Uh, I feel like you would find more, uh, success with B2C on like meta, um Yep. And maybe even like Google and stuff, but

Rich: yeah. Yeah. I think you'd have to have a product that was an industry niche, and then you're really kind of going to B2B. I think about like the places that make like cute scrubs for like medical people.

Mm-hmm. Like, but even then you're technically going B2B, even if you're going one-to-one to a doctor or a nurse, because you're, you're going after them for their profession. Um, it's not so much a B2C. You're not just targeting like us to use 'em as pajamas or something. Like, that's not gonna work

Riley: well.

Mm-hmm. A hundred percent.

Rich: All right. Cool. Cool. Um, so the ad formats are pretty similar to, uh, how other programs work. So just give us a rundown of like what ad formats can we do on on LinkedIn?

Riley: Yeah, I mean, there's a ton of different ad formats that you can do in LinkedIn. I was kind of surprised because usually when you're managing, you don't touch all of them at one time.

Um mm-hmm. So LinkedIn, uh, they have like 15 different ad formats, which is. Um, but they kind of separate them into four different groups and they kind of correlate with like the funnel stages. So, for example, the starting funnel is sponsored content. Um, you usually use this for like, top of funnel advertising and utilizing different ad types, like single image carousel video or CTV, those kind of platforms.

Um, I think that is like the biggest, um, group of ads that they have on their site. So,

Rich: um, and the most similar to, to like. Most similar to like what you would do on Facebook, right? Like it's, yeah. You know? Mm-hmm. Pretty close. So

Riley: that's just like your single image, like posting and doing your carousel, which is very similar to, or, you know, very, um, similar to what you would do on Facebook.

So, um, kind of getting into the next step, um, you have sponsored messaging, uh, that's a little bit more of the middle of funnel. Um, this is just. You know, you run ads that will message different people. Um, it's like, I think the ad types are called, um, conversation and message ads. They're very similar. The conversation kind of just gives prompts for people to select if they want to go after it, um, and all that kind of stuff.

So,

Rich: yeah, I, um, I don't even look at my LinkedIn inbox anymore, like it's such a mess. Yeah,

Riley: that's kind of the problem when they kind of introduce those, is that maybe they, they. We're probably more effective in the beginning, but now people are kind of like, okay, that's an ad. Ignore. So

Rich: yeah. I mean, and they get lost with those paid InMails too, like that's like a whole different thing.

Riley: Yeah, definitely. All right. So what about bottom of funnel? We've got lead gen forms. They're not technically like, they're not fully an ad, but they kind of embody an ad a little bit. Um, it's really just an ad or a form in like a. An ad kind of space. Mm-hmm. That's really just, you go and fill that out and you know, all that kind of stuff.

Just your generic form in an, in an ad, I guess. Yep. So,

Rich: and meta has those. Um, Google I noticed now has a lead, lead gen. What is a lead gen extension? Yeah. You could put on your ads or you've got a short lead gen form. Mm-hmm. And you can customize some of what you ask in those, um, with LinkedIn as well, which is nice.

Um, the thing I like about those is like if you're using HubSpot, which we talk about a lot, and other CRMs, they'll link directly to it. So those will just dump right in with a source of LinkedIn or wherever, and then you can do things with them, which is kind of neat.

Riley: I think they're really effective just for like convenience, you know?

Um, instead of taking somebody to an external landing page, you can just have that lead form pop right up. Especially if it's something like super quick, like if you want to get like a white paper or something like that. Mm-hmm. Um, you can just get that really fast. You don't have to go to an external site and get sold to again about it.

So,

Rich: um, yeah. Yeah. And I think that's why it's really like the bottom, bottom of the fomo, right? Mm-hmm. Like what gets me is like, and this is bad on meta of course, for the most part, but when you're looking at like a product and like you click in there to like look at the product one, it still opens in like the fake browser inside Facebook, which is like whatever.

Great.

Mm-hmm. But.

Rich: Like, before I can even see what the product is, I get the slide up that's like, give us your email address and you know, we'll send you 10%. And I'm like, I don't want that yet. I need to look at this thing. And then maybe I'll, yes, I'll take 10% off and then I'll unsubscribe from your emails.

Um, so I think the lead forms can be, um, intrusive if you use them wrong. Like I am at best middle of funnel. If I'm looking at like a product on. You know, Facebook or whatever, like, and it just drives me crazy. I think I would almost rather have the, like if I jump into the product, okay, now I'm interested in what I saw, I go into the product to actually read more about it.

Then gimme the popup to be like, if you buy this, we'll give you, gimme more than 10% though. 10 percent's a stupid number. Yeah, true. At least 15 or something, but, right. All right. So if I am doing LinkedIn for the first time and I'm listening, where should I start? So

Riley: it really depends on your budget. Uh, some people have different budgets than others, which is totally understandable.

But where I would kind start, um, I would give yourself a decent budget. We kind of, we'll get into it in the next talking point, but yeah, give yourself a de decent budget. Um, and if you can. I would lean towards creating a very, uh, it's kind of like an explainer video of like a problem or maybe an issue that like your target audience might have.

Um, this video is not going to explain who you are or like what you sell, so don't even get into that talking point. 'cause people are going, going to, we're not there yet. We're not there yet. This is very top of funnel. So just explain a, explain a problem or explain a challenge that somebody might have. Um, it can be really quick.

You can either go, you know, 30 seconds, two, three minutes if you really want to. Um. As long as it's gonna take you to get the message across or the problem across. Um, and then from there we can create, um, a campaign, uh, pushing that video out to your target audience. And then on top of that, create a secondary retargeting campaign.

You can do whatever kind of medium that you really want. Mm-hmm. Um, retargeting people off of the most. I think it's like 50% retention from that video. And the reason why we do that is because you're going to retarget the people who. Have watched your video halfway and have seen your message, and if they're gonna watch, at least to the halfway point, something is sticking with them to watch it.

Mm-hmm. So that means, or that, that way we can put a bunch of our budget towards people who are actually engaged. We're trying to. Push out, all that kinda stuff. Okay. And with this retargeting campaign, that's where you start to explain who you are and kind of what you do and how you can solve that issue.

So, got it. Just really, so you're really that

Rich: kind of,

Riley: uh, you know, problem solver, I guess. I don't know.

Rich: So you're really looking at like a top middle one, two punch, right? Yes. Like the top of funnel. So we can go bring those people in. We're still gonna target pretty tightly. Mm-hmm. 'cause it is LinkedIn. So we can get those in front of the right people, but that doesn't mean they're all gonna be interested.

And then you take the ones who are interested in the issue you've brought up or the. Whatever you you're talking about. Mm-hmm. You know, kind of generally not about you yet, and you're gonna tell them like, Hey, this is something we can help you with, um, kind of, uh, lightly. Like, you're not gonna ask 'em for the sale.

You're not gonna be like, you know, by schedule an appointment, buy now. Like, that's not where we're at yet. That's next. Um mm-hmm. But yeah. Okay. Um. Alright, so you, you mentioned budget, so LinkedIn gets a bad rap for being way more expensive than everything else. Um, talk to me about budget. Is it really as expensive as people say?

How does it compare to other platforms?

Riley: So it kind of, I don't know, it kind of depends. Um. People kind of give LinkedIn a bad rap for being more expensive. And I think this is mostly due to like poor targeting a little bit because if you don't really calculate your targeting and you don't narrow it down a lot, um, you're gonna be wasting a lot of budget.

Um, there is a lot of potential in LinkedIn. You just have to make sure you're harnessing it correctly. So advertising on LinkedIn is more expensive than other platforms, uh, on like a number basis, like as a whole, but. It's like, I think the CPC kind of measures ar uh, measures around like $3 to like $6 and it can go even higher.

Okay. Whereas like other platforms like Facebook are like a dollar and a half to three. Um, so it's a little bit more expensive per click, but it's not like terribly expensive. We're not talking about like three or four x, you know? So.

Rich: Yeah. And for people who don't know, CPC, cost per click, um, yes. To get people to go to your content.

Um. Yeah, and I think that the other thing is, um. You know, if you're doing a B2B campaign, typically your value of landing that client is higher anyway. So you know, you can afford a little bit higher cost per click. You can afford a little bit higher cost per acquisition. Like, I mean, if you're running something, we've had people who, like their average contract is like millions of dollars and so it's like, you know, you'll hit, you might hit.

$30 CPC, you might hit a 200, 300, $500 cost per acquisition. But if you have to pay $500 to get somebody into a million dollar contract, I think you're doing fine. Mm-hmm. For small businesses though, I can see where it would get a little crazy. Um, is it still a minimum is $20 a day I believe on LinkedIn. I

Riley: think it the minimum, they might have decreased it.

It's $10, but it kind of depends. Um, so if you do $10 a day, that is your minimum, but you can also charge it by like lifespan. And that lifespan changes depending on how long Oh, the Lexus is. So your

Rich: campaign, like, I have a 30 day camp or 60 day campaign, I wanna spend $800 or whatever.

Riley: Yeah. Okay.

Rich: So, yeah, I remember when it was $20 a day and people were like, I can advertise on meta for $5 a day.

And it's like, yes you can. But the targeting is so different. Like, um,

Riley: I think they've definitely like tried to cinch that up and appeal to like different audiences with that. 'cause it, it is now $10 a day and sometimes it gets a little bit weird. We, you have to give it an extra dollar whatever, depending on what you're, what you're targeting.

But, um, it's definitely worth. I think if, especially if you're in that B2B targeting kind of range, it's definitely worth that payoff because, um, just the quality of leads is a lot higher because you know who you're actually targeting. Mm-hmm. You know, getting to that first talking point at the very beginning, like, um, the targeting is very narrowed down.

They know exactly who they're targeting to and all that kind of stuff, so, um, you get a lot better of an audience.

Rich: Yeah. And I think those smaller budgets you're gonna have, like, it's gonna take longer to optimize. It's gonna take longer to figure it out because like if you're spending $10 a day and you're running a $5 cost per click, it's two clicks a day.

That's all you're getting, and then your ads are done. Yeah. Um, and so, you know, if you can afford to get into that 20, 30, even $50 a day, um, you're gonna get. More, uh, results faster and it's gonna learn faster, and then it's gonna get more efficient because I know a lot of people wanna start with a tiny budget and then grow it, and it's like actually the opposite.

Like start with a healthier budget and then as we get it optimized, we should be able to narrow that and bring it down. Mm-hmm. Um, but otherwise you just, you just gotta wait. Be patient.

Riley: Yeah,

Rich: you do. All right. So I think that brings us to, um. So let's start with, we got two things I want to know, tips, like pro tips, and then I want to know how do people screw this up?

What are the biggest mistakes people make on LinkedIn that, you know? So gimme a tip first.

Riley: Okay. So. A tip is that I would definitely make sure that you have a high focus on your audience. Um, okay. I see a lot of people, it kind of leads into the mistake as, as well. Um, people tend to have too wide of an audience with this, and especially if you're going to have a smaller budget to start.

You don't have like, you know, thousands of dollars to blow right now on LinkedIn advertising. You wanna make sure that that targeting is really acting like a sniper rifle and not like a shotgun blast, just like sending it all around town. You know, it's a very

Rich: Midwest analogy.

Riley: Like

Rich: it is. Yes.

Riley: I heard it somewhere and it just kind of like stuck with me and I was like, yeah,

Rich: I had, uh, some employees from the south and they always said buckshot instead of shotgun.

Oh. And I'm like, it's same thing, like it's same thing. Yeah. You know, shotguns just go everywhere. Where a rifle or is like. Going right at what you want. Mm-hmm. Yeah, I think that's a good, um, a good example. Um, and you don't have to with, but with, so with some platforms, you have to kind of go broad and then you can bring it in.

But with LinkedIn you can actually laser right in. Um. I think, um, targeting on that, Zach, I think targeting on that or bouncing off that is also, um, you can do negative targets, right? So LinkedIn is gonna tell you the percent of industries or job titles or whatever it is that people are seeing your ads.

And if you see, if you're targeting something specific and you see this weird anomaly in there that's like, you know, like you're targeting architects and you're getting college professors, you can go do a negative. You know, industry of education or a negative industry of, or negative job title of college professor.

And you can really like, I think the best one that we did that I saw when I was looking at results was we got it to like a 90% in their industry. Which is it? That takes work. Like that's a lot of work. 'cause you're gonna have weird stuff come in because it's, you know, it's the internet. Weird, weird stuff happens.

Um. All right. Um, how about, um, is there a feature that people don't really know about, like, that they should really be using or looking at or exploring in LinkedIn?

Riley: I think if you're, um, one feature that I kind of came across with working with Zach was some of our, um, LinkedIn, not like branding, but just kind of growing our LinkedIn.

Mm-hmm. Is that, uh, content and stuff? Link, yeah. LinkedIn, um, offers a, um. A different kind of ad that I've never seen before. They call it a thought leadership ad. So you're able to boost a employee's post through the company page. And now more than ever, LinkedIn is now becoming this platform where it's more employee focused and more individual focused.

Um, so you can really highlight your employees, your talent, all that kind of stuff, what they're doing. Um. And you can just put that on the employee page and that would help grow both personal and employee or personal and business pages and all that kinda stuff. And it kind of, yeah, helps grow your brand through this like very interpersonal way.

So it's, if you have a budget for that, I definitely would try doing that because it's a very interesting way of thinking about like LinkedIn growth and all that kind of stuff.

Zac: And we did do that for our webinar too. Mm-hmm. So it was really interesting to see. Yeah. Okay.

Rich: So I could like write something just to be crystal clear on this, like I write something on my personal profile, like a little article or whatever about leading a small agency in 2025 or whatever the topic is.

I don't know. Zach would gimme a topic and I would write it and it would be there. So then because I'm linked to the company page by my business or whatever, the company can then grab that and promote it. Through a paid ad in the company page. Mm-hmm. Basically giving the company audience and whoever you're targeting, like visibility to my profile.

Riley: Yep. And it works just like any other kind of ad targeting. You can use audiences and all that kind of stuff. Um, inside the actual targeting 'cause it, you set it up just like an ad and the only thing that kind of changes from the actual post and the ad is that up in the very top, below their name, it's just gonna say in the tiniest little text ever sponsored by.

Your company,

Rich: so NO 71 or whatever. Yep. All right, Zach, you should be promoting all of my amazing original content that I put on LinkedIn. I, I don't put a lot, I just really re reshare our stuff and I don't even have the time write something on it. I'm terrible at it. Um, but it is something that's interesting and I love the idea of like, not just my stuff obviously, but like, you know, every employee in that thing.

And now I'm getting why there's this desire to be like, Hey, we need to do more individual thought leadership because we can. Mm-hmm. Piggy off that. 'cause most people, like everybody knows like when the company posts something, have your employees reshare it. Like that's a hundred percent. It's great, it's wonderful, but I love this idea of the individual post getting in front of new audiences.

All right, we're gonna talk more about that. Not right now, offline, Zach. We will, uh, we'll set up some time and, and chat about it, um, and figure that out. All right. Any, uh, parting words, final thoughts? Um, you don't have to, I know I put you on the spot.

Riley: No, it's all right. I think the biggest thing, like the biggest takeaway from this is make sure that you have your targeting on point, because that is the biggest thing with LinkedIn advertising.

Biggest advantage, especially more than ever with like, you know, budgets may being spent faster because it's more expensive. You're gonna want to have that tightened down more than anything, so,

yep.

Rich: So. I will tell you a little bit of a tangent here, but still related back in the wild, wild west days of doing digital ads, like when they were just starting to allow ads on, unlike Google and Facebook, um, you could target by company and you could target by job title, which you can still do today.

Um, and so somebody, I don't remember who it was, wanted a job at a specific. Agency. So they ran an ad with their content targeting just the CEO of that agency. So they put in Title CEO, and, you know, uh, company, this company. And they didn't have minimums back then. Like now you can't do that. You've gotta have enough people in your audience to keep it general.

So this ad was literally just being shown to this one dude. Um. And, and he got the job. Like it was like, it's like that is kind of genius. And that's probably also part of where, um, things spun out and they were like, yeah, maybe this is a little too creepy and we need to make this one person.

Zac: Mm-hmm.

That's insane. Yeah. You used to,

Rich: it was really early days, like in the two thousands you were able to like just hit one person. It's so wild. Alright, that's really creative though. That is a snip job. Yeah, it's like buying the billboard outside the company you wanna work for. Like, and I mean, well, we could do that with Digital Auto Home now.

You could just put a billboard right outside where you wanna work. Um, I'm still tempted to buy the billboard that you guys see, uh, outside as you drive into the office in Sioux City and just put up like stupid messages or weird photos of you guys. But I, I don't have that kind of cash to burn. Uh, maybe one day.

Maybe. Alright, well thank you for joining us. Ri I do also wanna point out your hair is very on point today. Thank you. As somebody who has very, like, fine hair, like I still have hair, which is great. It's not going anywhere. Um, and it's a little bit lighter 'cause I've spent time in the pool and out in the yard.

So I'm, I'm very blonde these days. Uh, I do appreciate your, um, your hair and it's really working it today, so congratulations.

Riley: I appreciate the, the compliments and having me on today.

Oh,

Riley: a

Zac: hundred percent. All right. Um, Zach, should we bring it home? Let's bring it home. As always, you can find our agency@antidoteseventyone.com, where you'll also find all of our links to all of our social media channels.

And if you have a question you'd like to send our way. Uh, head to CTA podcast live, to shoot us an email, or even better, leave us a message, a voice message on our hotline at 4 0 2 7 1 8 9 9 7 1. Your question might make it into a future episode of the podcast, and I say might, but we all know that Oh, it will definitely

Rich: will.

It will, if we get a voicemail in there, Zach will be so excited. I know we'll hear about it like immediately. Um, but yeah, and that does just go to voicemail. You don't risk talking to a human being. Um, you can also send us an audio file. You can record in your memo app. Um, you can send that through the website ctia podcast live as well.

Um, we would love to hear from you. Um, and you'll get a book, um, oh, it reminds me I didn't send a book to Alex yet. I gotta do that. Oh, okay. Our guest from, I'll definitely get his mailing address. Uh, it's just the, it's just the college. I'm just gonna send it to college. Oh yeah, there you go. Like, it'll be fine.

It's 1501 Morningside Avenue. I kind of know that one. Um, alright, so we will be back next week, I believe, um, with, uh, our summer intern, Megan Callahan. We haven't, we didn't do an internship at the beginning of the internship. We're kind of midway through it. Um, but we'll talk with Megan about what's going on with 71 shirts.

There's some new designs there, and, uh, definitely go check that out. If you haven't seen the website, you can buy a t-shirt and support an intern. Um, really fun stuff. All right, so until then, I'll see you guys later. Have a good one.