This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise.
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ZombieThe Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair. |
Recipe credit: https://www.liquor.com/recipes/zombie-2/
Megan says, "If your brand is just kind of a DIY logo, and then some other elements, and your brand never looks the same or communicates the same to your audience. That's an issue, and that's a weak brand."
To get Megan's full perspective, listen to the full episode above or wherever you listen to podcasts!