In this episode, we are stepping out of the B2B bubble and into three wildly different B2C campaigns that shouldn't work on paper but absolutely did. For each one, we’ll break down what happened and the real numbers behind the campaigns.
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Uncle Angelo's Egg NogThis one is a proper party bowl of eggnog from Dale DeGroff. It uses a split base of bourbon and spiced rum, real eggs, whole milk, and heavy cream, then gets whipped into something that’s somehow both fluffy and dangerously easy to drink. Recipe Credit: https://www.liquor.com/recipes/uncle-angelos-eggnog/ |