58 - Things We’re Looking Forward to at Inbound 2024

Episode Transcript:

Catelin: Okay.

Rich: Yep. We're here. We're recording. The red light is on. Caitlin. How are

Catelin: you? The red light is on. I was in a different tab. Which is like. The name of my, it's like the subtitle of my autobiography.

Rich: Well, and I've been splitting my browser window, so I have chrome tabs on the left, I have chrome tabs on the right.

Rich: Oh, God. Because I'm looking at two different things, and then I'm like, I'm like, where did that go? And I'm like, oh, it's on the one I'm not looking at. Here

Catelin: I am, stuck in the middle with you.

Rich: Pretty much. That's too many tabs. That's too many tabs. The, uh, theme song to Grace and Frankie? That

Catelin: is a good, that's a good one.

Rich: That was a fun show. It's a good one. Easy to watch. Um, Lily Tomlin, Tomlin always gets me. Jane Fonda. I thought she was funnier in that than she's been in anything else. And I think she's an amazing human being. Yeah. I don't always gravitate toward her acting.

Catelin: I think she leans a little bit, um, like, like prude prudish or like her characters are kind of like, like uppity.

Catelin: Like waspy, and I don't think she's that way in real life.

Rich: No, I think she's much more fun to be around. And I think that's what I liked about Grace and Frankie. If she gets drunk with Lily Tomlin or gets high with Lily Tomlin, Um, responsibly in New Orleans State, whatever, it's legal. Um, I think that she, like, it just loosens her up.

Rich: It loosens her character up. And you're like, oh, yeah, I'd really, um, Love to hang out with those people.

Catelin: My Spanish teacher in high school always reminded me of Jane Fonda. But like, uh, a less, I don't know.

Rich: I don't know. I think it's hard because the characters they play and the people they are two separate things.

Rich: Yeah. What's his name? It's, um, Oh, I can't even remember. I'm not gonna go there. We're gonna have to go to a different tangent 'cause I can't this dude's name. Um, the dude, what's he in? Succession. And he does like the DirecTV commercials. Brian, um, he's the lead that Oh yeah, the succession, the, yeah. Yeah. I know who you're about.

Rich: I'm talking, man. Yeah, but when you see him in other stuff, he's funny as hell. I

Catelin: think he is, I think he's also funny in succession though. Sometimes. Cause he's just having like the most fun. Isn't there a scene where he just like, he just yells fuck at the top of his voice in succession?

Rich: I think, well,

Catelin: I've seen a couple of those.

Catelin: He's just like, ahhh, and like loses it. And like that would be the most fun kind of acting to do. Like I could never be, that horrible as a person, but to like explore that part of your brain. Keep in mind, I'm like fresh off of a trip to see like world renowned repertory Shakespeare. So I'm very much in like the acting brain.

Catelin: That's where we were last week. Okay. We went to, we went to Wisconsin and saw Shakespeare in the woods and. Some August Wilson, I used to go to Shakespeare

Rich: on the green down here in Omaha and then they stopped doing it, of course, for COVID and I just have never gone back. I think they still do it. Um, it's sort of in a woodsy area.

Rich: You can take it and have some wine and. Yeah. Watch some Shakespeare. Yep. Fall asleep if you want to. Whatever. Yeah. Um, well, speaking of acting, like, we're going to talk later about Ryan Reynolds. I mean, you are. I am. Because we're going to talk, I am a complete fangirl, uh, we're going to talk Inbound 2024. I know.

Rich: He is the final speaker on the last night where they get you to stay all the way until the end on Friday. They always have somebody big, like, um, it's been Reese Witherspoon, right? That was who it was? Last year. Yeah. Yeah. Last year. She was great. Barack Obama's been in that spot. Um, I'm trying to think of who else I saw in that spot.

Rich: Shonda Rhimes didn't have that spot. She was in earlier.

Catelin: Mmm.

Rich: No, cause she was early because I'm, she was one of the openings because the bus was delayed cause I was at a hotel way far away and a bunch of us ended up getting off the bus cause Boston traffic is just awful and we just ran to the convention center to be able to see her and not miss it.

Rich: Um, so I was Sweaty, hot mess with my backpack. I was also like, this would have been one of my first ones. So it was like six or seven years younger than I am now. And we're capable of running down a street in Boston without a backpack, but before we get to Ryan Reynolds, who, um, who still is part owner, I think of a gin company, but he did sell it, um, And he's also

Catelin: most, he's more of an owner now of a football team.

Rich: Correct. Football being soccer. Soccer. Yeah. Um, but yeah, and I, I did see that like Blake Lively's Betty Buzz mixers are now, she has Betty Buzz cocktails in a can, so her mixers in his gin used to be really good. It was fun when we're like, Oh, it's Blake

Catelin: and

Rich: I. Uh, anyway, they're really good though. I really do like them, but yeah, um, I don't, I don't think this is a gin drink though, so I've just really taken this down the wrong path.

Rich: It's not. We're talking rye whiskey this

Catelin: time. It's a, yeah, it's a Ward 8.

Rich: Yeah, which I learned is a neighborhood in Boston, which is why we're talking about this with InBow. Alright. And

Catelin: so, I want to look up this guy, Martin Lomazny.

Rich: Okay, you look up Martin Lemazni Um, so this cocktail was born in 1898 in Boston.

Rich: Sometimes I feel like I was born in 1898. Um, they created to celebrate the election of said Martin M. Lemazni. Lamazni, who is a local politician. Um,

Catelin: Do you know what that makes me think of is like Lamazni is like Shlemiel, Shlemazel, at the beginning of, uh, Tossing Taffer Incorporated. Yes. Laverne

Rich: and Shirley, Milk and Pepsi.

Rich: Got it. Milk and Pepsi could be, no, it can't be one of those drinks. Absolutely not. That just, that just blew my mind. It's like those Jell O, the savory Jell Os from the 70s. It's just trying to make, give people a notice. Ew, stop. Um, look it up. Oh my

Catelin: gosh. Lamazni, he was shot once, feuded with James Michael Curley, whoever that is, and John F.

Catelin: Fitzgerald, don't know who that is either. Told the Archbishop of Boston to mind his own business. Hello. Probably not with those exact words I hope not. I hope he went full Tim Walz on him and said mind your own damn business and Help thousands of constituents obtain jobs housing and other necessities So he was a martyr

Rich: so the people created a drink for him and Since he was shot like the rye whiskey base on this drink makes sense to me like he's kind of yeah rough and tumble.

Rich: Um, you also get lemon and orange juices not commonly put together in a cocktail. Uh, and grenadine. Lemon

Catelin: and orange juice? What?

Rich: Yeah.

Catelin: Interesting.

Rich: Yeah, it's, well, usually it's one or the other in a cocktail. It's not usually both. Uh, so it basically takes a twist on the whiskey sour. Um, and zhuzhs it up a little bit for, uh, for Mr.

Rich: Martin. Um,

Catelin: I might drink this depending on how, on how stiff the whiskey is. I might do this.

Rich: I think I need the right rye whiskey and I need to make sure the proper amount of grenadine and juices in there because I really need it to balance out, but I will tell you

Catelin: following the recipe isn't sufficient for you.

Catelin: It might be. I haven't looked at the recipe yet. I haven't scrolled down. That's your part. Okay. Do you want to talk about it?

Rich: Not yet. I have, I have enjoyed a whiskey sour before though. So there's a couple of times that's been made. Sometimes I hate it and sometimes I like it. So it's a total crap shoot with me.

Catelin: But

Rich: the reason this is called an eighth ward is, uh, even though there's a whole bunch of imposters out there, the original recipe that Caitlin's going to share in a moment, uh, is said to have originated at the Lockover Cafe in Boston's eighth ward. So it's, oh, it's called a ward eight. I'm sorry. Not an eighth ward.

Rich: It's called the Ward 8 from the 8th Ward. Huh. Okay. You doing okay? You want to talk about

Catelin: the recipe?

Rich: I think we should talk about the recipe. I really think you should talk about the recipe.

Catelin: Two ounces of rye whiskey, aforementioned. Half ounce of lemon juice and a half ounce of orange juice, both freshly squeezed, as we well know by now.

Catelin: Two teaspoons of grenadine. Do you know what grenadine is?

Rich: Uh, pomegranate? Is it pomegranate? No.

Catelin: Very good. Okay, that was a pop quiz. Okay. Uh, and then two to three speared cherries, or if you are my daughter, You just go up and demand that the, either the bartender or your in home bartender, who is also your dad, just give you the jar of cherries and the spear.

Catelin: We were doing a tasting at our house on Monday and she, she walked upstairs and was like, Dad, I need a cherry. I was like, that's, I mean, give the girl what she wants. Anyway, uh, add the rye whiskey, lemon and orange juices and grenadine to a shaker with ice and shake until well chilled. This is an easy one.

Catelin: Strain into a chilled rocks glass. I would, I would assume this is like a rocks glass, right? If we're doing a whiskey sour, um, and then garnish with your speared. But

Rich: no ice in the glass, which is interesting.

Catelin: I wouldn't, I mean, like, it, yeah, right? Would you

Rich: put a cube or a ball in there? Like a single cocktail ball?

Rich: I don't know. If you If you shake it enough Yeah, you'd, like,

Catelin: over ice. Yeah. I don't know. It depends on how, like, if you want it to dilute or if you want it to be I don't know. Go with what you feel.

Rich: I feel like, I do think I would drink this as well. So I think if, uh, if I'm up there again and your in home bartender wants, I know he's got, you've got all of this stuff.

Rich: We do have all of these things.

Catelin: I was actually just going to text him and be like, Hi, I need you to get some lemons and oranges so you can make this for me.

Rich: This would not be the first time you've texted during episode to pick a fruit. No, it wouldn't. So drink.

Catelin: Bring me the citrus fruits, husband. All right.

Catelin: So thank you. Shall we get in, shall we? For that recipe. Yeah. Oh, yes. Thank you. And Zach for

Rich: finding it and tying us back to Boston. So coming up next,

Catelin: maybe, maybe we should go visit the neighborhood.

Rich: Oh, we could. We'll have to investigate. I want to make sure it's not like we're not going to get shot or anything.

Rich: That's I mean, I don't know what the eighth ward is, but we'll Google it. All right.

Catelin: OK, I'm not I'm not scared. Let's go.

Rich: OK.

Rich: All right, and, uh, welcome back. Oh, Zach gave us a thumbs up and it made the little emoji. That was cute. It's so cute to get a thumbs up from Zach. I always love his smiling face and his green headphones. Sometime we'll have to post like, as much as I hate it, cause I hate these headphones and how they look on me.

Rich: We'll have to post the snapshots of what we look like. While we're doing the recording.

Catelin: Just um, just so we're all aware, I feel as though this Ward 8 restaurant is very actually near our hotel.

Rich: Okay, then let's do it.

Catelin: If I'm, if I'm looking at the map correctly, which is entirely possible, I'm not.

Rich: I just always zoom out and if you see the convention center fairly close, you're good.

Rich: Well, yeah. We're between the convention center and the water.

Catelin: I'm going to do a little recon, but I think we're going to have to do this.

Rich: You do that because some of your favorite activities at Inbound are eating at new restaurants. That's correct,

Catelin: actually. What a segue. What a segue.

Rich: Yeah, and apparently my favorite is no longer a restaurant, sadly.

Rich: Um, I can't remember the name of it. I know.

Catelin: I was actually quite sad for you. I went, Oh 15, just kidding, it's a different part of town. Yeah. Okay, it's like a 15 minute car ride. I'm like, well, it's near water. So it's got

Rich: a lot of Boston is near water.

Catelin: I told you I wasn't good at maps. Okay.

Rich: That was a question on one of my trainings for HubSpot.

Rich: Um, I'm a visual learner. I learned, I

Catelin: just, I have different skills. I don't need to be good at maps cause I can be good at other things.

Rich: Well, we've all got a phone and GPS in our pocket. That's it.

Catelin: Exactly it. I don't need to know where I am. I can use the internet in my pocket. But yes, you are correct. One of the, so like, one of the things that I'm most excited for is, um, Little Italy pasta and pastries.

Catelin: And that, um, cannot, that excitement cannot be overstated. When Jessica and I were there last year. Easily like the highlight of our trip was going to Little Italy Aside from finding just like all the sweet, right? Yes, but like when you yeah like that that moment It was just like a really lovely we wandered into the neighborhood And I was like, where should we go eat?

Catelin: And just like asked a stranger and they're like, Oh, this place, if you want like authentic Italian, and that's how I like to travel

Rich: in Europe, you just want exactly neighborhood. And somebody, somebody's mother or grandmother would be like, come eat.

Catelin: Um,

Rich: I thought the highlight of your trip was, um, when your flight got canceled and you all got matching PJs at Walmart,

Catelin: That's the second highlight.

Rich: It's a good story that we don't have time for today. Because we have to stay on time with these. We're staying on

Catelin: task. So, must do activities.

Rich: So, I think we also need to just back up and what the hell is inbound? That's probably

Catelin: fair.

Rich: Inbound

Catelin: is This is a giant marketing conference, like industry conference.

Rich: Yep. Yeah. So it's, um, people think that HubSpot owns InBound, but they don't. It's a separate entity. It's a separate company. However, most of the content had InBound. Did it spring out

Catelin: of HubSpot though? It did, I

Rich: believe. Originally.

Catelin: It had, it would have to because they have all of the HubSpot people. And

Rich: HubSpot pioneered InBound marketing.

Rich: Um. Yeah. And so it is very closely affiliated or associated with HubSpot, like their executive speak, the opening day, um, you get HubSpot updates that come in there. But a lot of the, um, a lot of the content isn't HubSpot necessarily specific, which is really great. Some of it is, like, there's one, um, I'm looking at, uh, things every HubSpot admin needs to know about implementing HubSpot.

Rich: Yeah. Um, mine are actually kind of bad. I'm

Catelin: actually, so like, I think that the, like the unsexy titles are actually the ones that are most valuable sometimes.

Rich: Yep. But like another one is foundations of profitable, efficient growth that has zero to do with HubSpot. The person is not from HubSpot. Um, they're not a sponsor or anything like that.

Rich: It's just a guy who probably runs an agency or something and you know, well, We'll learn how to, how to grow profitably and efficiently.

Catelin: Yeah.

Rich: Um, so yeah, so inbound happens every year, usually in September. It's always been, um, Labor Day week after Labor Day this week. Um, because going in for the, if they do a Tuesday pre day, you'd have to fly in on Monday on Labor Day.

Rich: It was a pain in the butt. Um, But this year they moved it. It's a little bit later, so it's I

Catelin: know, I wonder what precipitated the change.

Rich: I think they've had a lot of feedback about, please stop doing this on a holiday week, um, is my guess. Um, but anyway, it went virtual for a few years, but it's been back in session for a while, and it's bigger and bigger and bigger.

Rich: I think it's usually five or six thousand people, maybe more.

Catelin: Is that all? As I say, I feel like it's So

Rich: they limit the number of tickets because there's only so much that they can handle for. Yeah. I mean the venue can handle a lot. It's the Boston Convention Center. Yeah. You can put a bunch of people in there.

Rich: Um, so yeah, so that's inbound and we're going, we have some clients going. I saw some client dinners on my calendar that are popped up. One of our clients texted

Catelin: me today and said, are we getting lobster while you're here? And I was like, absolutely. So I made sure to mark some time for that. There

Rich: was a really good kind of, um, Uh, what's the word I'm looking for?

Rich: Dive restaurant. Seafood? Okay. Seafood place right on the wharf where you like walk down the dock or the pier and it's in one of the buildings and you just kind of go in and then suddenly there's like all this restaurant seating. Uh, it was pretty good. Yeah. Um, I don't know if I could find it again or if it's even still there.

Rich: Well,

Catelin: so like their office is in Boston, so I might just be like, Rachel, why don't you tell us where we need to go for good seafood or good, yeah. Yeah. Yeah, because she's going to know the secret place.

Rich: So when we're not eating, um, and we're not getting Dunkin Donuts in the morning, because that's what you do there for coffee.

Rich: Um, Hot take that way about a lot of coffee. Um, yeah, what I make at home, we're spoiled

Catelin: though here.

Rich: Well, yeah. I mean, our office is above a coffee shop up there, so

Catelin: really, really good coffee shop. Yeah.

Rich: But roasting always smells terrible though, but I know it's like it tastes good, but like it always smells really weird.

Rich: Um, so anyway, um, what are some things that you absolutely have to do? Yeah,

Catelin: I mean, I think this is kind of a no brainer, but the expo floor is like a must see. It's like where you get all of your swag from vendors, but they also have like speakers and sessions on the expo floor as well that can be really interesting or like more niche than some of the bigger, the bigger sessions or like the formal panels and things.

Rich: Yeah, what I like about those. Like I've been in a couple where I was like, this is boring me to death. And they're smaller sessions. Yeah. And I feel kind, even though I don't know the person giving it, I feel kind of guilty. Oh God, you feel horrible.

Catelin: You're like, this isn't valuable or relevant to me. And you're like, I'll just be on my phone in the back because I can't bear getting enough.

Rich: Yep. But the ones seem like the bigger deep dive or the bigger like main stage area, even when they're in between the main stage sessions or just the breakouts or on one of the other stages they have where it's. A lot of people. I feel less, um,

Catelin: like a jerk.

Rich: Yeah. I feel better. Like just bailing out. I mean, there was one that I was listening to and it was kind of boring.

Rich: And then the woman's like, just send me an email and I'll send you all my slides. And I had like, was wanting to get drinks with a client as well. And I'm like, great, I'm going to bail out and just email her for the slides and go.

Catelin: You'll never know that I didn't stay for this the whole time.

Rich: So are you, um, am I right to see here that you're fangirling about Kyle Jepson from the HubSpot Academy?

Catelin: Absolutely. I'm actually, so the, the things that every HubSpot admin needs to know, like, I think that's actually going to be really valuable. And Kyle, I think so. I know I have at least one of his sessions. Um, on my calendar. See, now I have too many tabs open. I have

Rich: two. Oh, except that's because I reserved the HubSpot admin thing on Friday and on Wednesday just in case.

Catelin: So there's, um, there's an optimizing and there's an implementing things every HubSpot admin needs to know. So I've reserved a seat in both of them. Uh huh. Mine is troubleshooting

Rich: HubSpot and implementing HubSpot. So Kyle is basically just sharing all of his secrets.

Catelin: Yes. And the thing, I mean, I did not appreciate this the last time where I was like, I don't really want to sit through a HubSpot Academy course.

Catelin: While I'm there, but like, that's kind of the point, right? Like take advantage of seeing, getting some FaceTime with those people, and then also having the opportunity to ask questions in a live format. Like that's pretty significant. And learning that they're actual

Rich: humans. They don't just live in.

Rich: That's really good. I do think that The product announcements can be a little bit dry sometimes. I know they try to make it cool, but they try to make it cool. Kind of with like dad jokes and things. Um, though. Um, sometimes those are fun, but I do think that those are important. So there's times like, this is a time of year when a lot of times they'll roll out just a shit ton of product updates.

Rich: You dropped in that bomb already. So I'm just going to shit ton this thing. Throw the E on it, Zach, throw the E on it. Um, Like You'll come back and just features after feature after feature will roll out the beta list inside of your HubSpot hub will be just jammed with stuff. So I think that's a real must do session.

Rich: Um, I also think there's always one that's just inspirational. That's what Shonda Rhimes was that one year. Um, just really about like living your life. Katie Couric did it one year. And it's really just about somebody else's experience. It has nothing to do with marketing necessarily, but it's applicable to everybody.

Rich: And I like those. I feel like Brene Brown has probably done hubs inbound. I don't know if she has, if not, then they should get her. She'd be a really good one.

Catelin: Would you like to submit a formal request?

Rich: Yeah. There was one where they had us all do chair yoga in the main stage. I exited stage left for that one.

Rich: Oh,

Catelin: interesting.

Rich: Um, I was like, Ooh, I think it's time to go to the bathroom. Um, so yeah, just basically learn as much as you can about HubSpot products. Cause they'll announce stuff There they'll also share some stuff that is probably not ready for prime time, but that, uh, is about ready to come out. That usually happens.

Rich: Um, and so I think those are all good. And then of course, Ryan Reynolds at the end for me,

Catelin: he's

Rich: funny.

Catelin: 2015 and 2017, I think Brene Brown was there. Wait, so

Rich: I would have been there 2017. Maybe I saw her and didn't know who she was.

Catelin: I bet that's what happened.

Rich: It probably was. I'll have to go back and look. Um, so anyway, those are all good.

Rich: I mean, generally, like, I start with the main stage and I look at what I'm going to do from there, um, and decide, like, those I generally will put together and we'll try to sit together and all of those things. So I'm not a VIP this year, so I can't reserve seats. Um, I'm just a regular commoner like you are.

Catelin: Just a, just a peasant like the rest of

Rich: us. I know, it made me really sad, but hey, maybe we'll get Diamond and I'll get that VIP pass back. Um,

Catelin: I was a commoner last year and I did just fine.

Rich: Yeah, I was last year was my first or two years ago is my first VIP year. Um, and like I could have got my nails and makeup done, which I should have done.

Rich: Uh, they had a hairstylist for us. We had a separate quiet lounge, which was actually nice. And then I got, I got free lunches. I didn't have to pay for my lunches, which I really, they're not that expensive anyway. I really didn't care. Um, but yeah, so those are kind of the must have. Must do, must see, for that.

Catelin: Yeah. Yeah. I think it's, I mean, what I took away from last year was also like, you can only absorb so much information. And so it's okay to tell yourself like, you know what? My brain is full right now. I need to put my headphones on and like go. answer some emails or go read my book or just like check out because, yeah.

Catelin: Yeah, no, it just, like you, you can only intake so much new information before and

Rich: up on the floor where, uh, the breakouts all are on that second level I think it is. Mm-Hmm. might be the third level, whatever. Um, all the way at the far end away from the entrance you come into it just dead ends like an airport terminal, dead end, and no one is ever down there.

Rich: So I won't give you my, I'll tell you my secret, but I'm not going to give it out on the podcast, um, unless this came out after, but I think this comes out before we go, so I'm not going to give it out, but it's a really great place to sit quietly and like listen to music or, um, just sit in a corner and cry softly, like whatever you need to do.

Rich: Take a conference call, you know, all of that stuff is, um, is available up there. Um, so yeah, I think that take breaks is important. Don't schedule yourself back to back to back to back. Give yourself some time to breathe.

Catelin: Well, and it's like also time to digest and figure out how what you're learning is applicable to your day to day too.

Catelin: Because I think I didn't do a great job of that. Um, of bringing things back last year to make them like actionable, um, where I like took in a ton of new information and it's hard to know what was like tangential and what's actually been implemented, but I did not give myself necessarily the time to like digest, which I think, um, makes things a little bit more firm when you're learning them.

Catelin: So, um, I am really looking forward to hearing from Kara Swisher on the main stage. She is like tech journalist extraordinaire and somebody who's like opinion and prowess and career I really admire. So, um, I'm, I'm really, really excited about that.

Rich: Yeah, I think that'll be, it'll be interesting. There's always some really good, um, just, I don't know, like inspiration ideas.

Rich: It just gets your brain going in such a great way with those Bain stage pieces. It's also not like, Oh, I need to take notes so I can go do this later. It's really more just absorb and understand. Um, Um, which I think is, um, that's, it's really, really neat and it's one of my favorite things. Those are also times when I kind of relax a little bit.

Rich: Um. Yeah. Because you're not on as much.

Catelin: Yeah. Ironically enough, Kara Swisher has a podcast called On with Kara Swisher. Oh,

Rich: well, she will be on. We do not have to be on. Um, Yeah, scrolling through stuff because I'm just completely lost. I do have my favorite yes, though, and I have a couple of those Kyle Jepson things.

Rich: Yeah, I just did a training with him Which was kind of exciting

Catelin: Live from your computer screen,

Rich: so you've got this and I have this as well. I was just going through the HubSpot heroes stage Yeah, I do think that a lot of people are overlooking that What's nice about those? Oh the HubSpot heroes? You don't need a reservation for those. You can just favorite it and go.

Rich: Cause it's a, it's more of a big like area. Um, I do, um, I do think I was actually looking at several of those and I was like, Oh, I might want to go to that one, but now I've got to see if it fits within my, uh, my schedule. Um, but definitely I think people do overlook that. I think they also overlook. Some of the meetups.

Rich: So, there's a meetup for almost everybody. I know there's been an LGBTQ one for quite a while. The

Catelin: person leading the LGBTQ one was one of my favorite sessions last year. And I'm really bummed that she's not, uh, she doesn't have anything like planned. Um, Mandy

Rich: is, she's so good. Who leads that is always, it always changes every year.

Rich: Yeah. But I'm

Catelin: like, could I, can I attend that as an ally? Can I just come and be like, hi, I want to meet you. I think you're great. A hundred percent. We're connected on LinkedIn.

Rich: Um, You can come with me. So Mandy Thompson and Karen Sennett are leading that this year. Mandy Thompson

Catelin: is iconic. Like, she's so freaking good.

Catelin: Yeah. Yep.

Rich: Uh, so yeah, that one's fun. That's, uh, Wednesday from 1. 15 to 2 p. m. So after lunch, you and I can go hang out with the

Catelin: gays. Oh my gosh.

Rich: Hang out with the gays. I mean, I'm also.

Catelin: That's a dream Wednesday for me.

Rich: Um, I wonder if there'll be any garlic bread there.

Catelin: Gay wine afternoon. Since you usually do gay wine night.

Rich: Yeah, I mean, so the one year that I went, they did have wine, which was always helpful. Um, but then I'm also going to a few, like I've got several content ones on here. Like content as customer journey fuel, uh, video marketing strategy. Um, there's another one. I can't find it right now that I'm doing on content specifically for Zach.

Rich: Zach's not going this year, but you can catch the live stream ones. Um, I don't remember where that went, but it's in here. Oh, there's a podcast one. That's what it was. Melding timeless insights with contemporary ideas. Um, none of those are live streamed, unfortunately. So I will bring you back. Good notes, Zach.

Rich: And I'll tell you everything and maybe you can go next year since your flight would actually be cheap. We were talking. It'd be like 7. We had a ticket for you. Yeah. You're already on the East coast. Like I'm sure there's, well, I know that there's a Charlotte to Boston because it's us airways American who emerged like there's probably 83 flights a day.

Rich: So if we get stuck, we're going to come down and see you. We're going to all come crashing your living room.

Catelin: We'll get matching pajamas and a, and a shitty little bag of toiletries from Delta.

Rich: Oh, all right. Any final thoughts, Caitlin? I mean, we're going to eat good. The food trucks are always fun. I'm so excited, yeah.

Catelin: I, um. I'm, I'm leaving myself open to surprises. Like I think one year, like I have one year of experience under my belt. I have another like major conference that I attended earlier this year. I mean, like within the last month

Rich: ago, three

Catelin: weeks. Yeah, I know. I was like, when was that? So, so I'm just like, I'm leaving myself open to the possibility of what might present itself and also knowing that I'm not going to be able to do it all.

Catelin: But that I want to be like present and aware of the things that I am capable of doing.

Rich: Yep. 100%. And for those of you who are going, um, for those of you who are listening to this, we've actually almost doubled our listenership, which is really great. We did a little promotion on Spotify. Thank you so much for being here.

Rich: So welcome. Thank you. Um, we do have, we'll be the crazy people in the tan cocktail t shirts one day.

Catelin: One day. I can't, I can only match with you for one day. And

Rich: Caitlin, well, they all have different cocktails on them. Um, So I was surprised you didn't pick the jungle bird, but I'm okay with it. You're fine.

Rich: You know, I

Catelin: was, I was thinking about maybe I need a pink cocktail cause I have a pink suit so I can wear the shirt under a pink suit.

Rich: Yeah. Um, so anyway, we've got those going. Caitlin agreed to wear some merch, um, but there's very little branding. There's just a little bit between the shoulder blades, um, which was acceptable according to miss Caitlin.

Rich: Uh, cause I run all my merch by her.

Catelin: So

Rich: find us and grab us. Or send

Catelin: us a message ahead of time and we can meet up.

Rich: We can try to meet up, absolutely. Alright, so I think we Maybe

Catelin: at, maybe at, um, Gay Wine Afternoon.

Rich: Which, it probably will have no wine at it, but

Catelin: I don't know. Yeah, we can get

Rich: wine later that night.

Catelin: Right, yeah.

Rich: Uh, alright.

Catelin: You can find our agency at antidote underscore 71. And if you have a question or you're going to be at inbound and you'd like to connect, you can head to ctapodcast. live to shoot us a message. Or you can leave us a voice message on our hotline 402 718 9971. Uh, we will not put your meetup request in a future episode, but if you do have a question or a comment, we would.

Rich: Yeah, a hundred percent. Uh, and I think,

Catelin: send us a little, drop us a line.

Rich: We also cannot forget, we announced on social media today, I think. Uh, the day we're recording this, so not the day this is going, this is airing. Uh, with this episode, we are going to start moving to weekly instead of every other week.

Catelin: You're gonna get sick of me!

Rich: So, we're keeping the episodes at 30 minutes, which is why we're trying to wrap this up, because we're just a little over right now. You're doing a poor job of wrapping it up. Zach can cut out some, uh, Zach can cut out some gaps, it'll be fine. Um. But yeah, 30 minutes every week.

Rich: Um, and we're looking forward to it. So a little bit tighter on the topic, still plenty of tangents. And of course, always a cocktail recipe at the top of the app. So, uh, like, and subscribe and we'll see you. See you next week. Yeah. Next week.

Woof.