This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok? We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it and what makes a TikTok presence work for the brands that get it right.
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Rob RoyThe Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge. |