87 - Email Marketing in the AI Era

Rich: Hey, Catelin.

Catelin: Oh, hi.

Rich: So we are back.

Catelin: Happy spring. Is it spring yet? I don't know.

Rich: I mean, I feel like that's a little early. Um, is it pushing it?

Catelin: It's fucking

Rich: gloomy here

Catelin: today. It's like four, well,

Rich: it's 50 right now, but it is gloomy. Yeah, outside. It's gross. Um, it'll probably be 80 in two days. I think we're supposed to get our second shot at spring on Saturday or Sunday.

Catelin: think it was his third spring. I think it's third, something like

Rich: that. Um,

Catelin: I don't know. It's hard to keep up. So, yeah.

Rich: I

Catelin: mean.

Rich: Maybe Grok could tell us if we jumped on the Twitter, um, because we're talking about, oh, it's, it's Twitter's ai or X'S AI is called Grok.

Catelin: Oh, I won't be doing that.

Rich: It's fun. 'cause he kinda roasts Elon a lot.

Um, it's, it's hilarious. So, but we are talking AI this week. Um, but we're not talking about like [00:01:00] asking it about the weather or dealing with it on social media. We're gonna talk about how it can help you with your email marketing strategies.

Catelin: Okay? Okay. Okay. I love it. It's gonna be good. What are we drinking

Rich: this week?

We are drinking a Pinky Gonzalez, which gives me like, um, oh, now I've lost it completely. The, um, why can I not think of it? The, uh, like the pinky tuscadero thing, like the, um, I dunno what that is. Fonzi and all those. Oh am Why am I like blanking? You're thinking of Grease? No, not Grease. Well, there's Grease, but there's also the um, or

Catelin: Happy Days.

Rich: Happy Days, yes. I kept wanting to say All in the family, and I'm like, that's not right. That's a completely different show. It's so the whole Happy Days thing, and they had the, the Pink ladies, I guess, I don't know, or whatever they're called, the Pink Ladies, is grease. Oh, is it? Yeah. What was it in? I don't know.

[00:02:00] Anyway, I, IP Gonzalez takes me to retro throwback biker chick. How about that?

Catelin: Got it. Okay. With like a poodle skirt and a leather jacket.

Rich: Yep.

Catelin: Yeah. I don't think I've graduated from that fashion era, to be quite honest. That's fine, because I, I like, it's perfect. Fine. I like a flare skirt and a sassy top.

And I did, um, I did a lot of dances in the basement to the grease soundtrack growing up. Nice. Like attempted a lot of choreography, me and the neighbor girl. So,

Rich: and you probably, without this drink, because one, this drink was just recently invented, it looks like by somebody, you know. Tell us about it. Well, this

Catelin: wasn't, well, it's the recipe background comes from my in-home bartender, Tyrell, but he, the recipe itself was not, um, oh.

Created by Tyrell. We haven't quite stepped our cocktail game up to that yet, where we're All right. We're making our own [00:03:00] specs, but Sure. In our free time. Oh my gosh. So, uh, this note is from. My husband, uh, it's spring. We're moving from darker, more potent spirits like bourbon, scotch, and dark rums into lighter spirits like gin and tequila.

Mm-hmm. And, um, this cocktail takes inspiration from a classic Mai Thai swapping out the dark rum for tequila and it balances it's rich and balanced like a ma Tai is. But it's a little bit brighter and more refreshing and, uh, it's. Quite delicious. I remember the first time he made this for me. I was like, I don't know about that.

And then I tasted it and I said, I know about that and I will take another. It's so good. Uh, so. To make a Pinky Gonzalez, you need an ounce of lime juice, freshly squeezed, half an ounce of dry kera, so, or quatro, uh, heavy, a heavy half ounce of [00:04:00] Oreo. So I'm, I'm thinking like just over, uh, half an ounce if you wanna get let.

It's like that. If you wanna get weird. Yeah, I always do. Where just

Rich: let it spill over a little bit and then I just

Catelin: measure with your heart. Uh,

Rich: yeah. And again, what's Oreo spelled or

Catelin: is? Yeah. Oreo is an almond flavored or almond, like infused syrup, but not really sur it's like a very thick, it's kind of cream ish,

Rich: right?

Like it's, yeah, it's like almond shake. I know. You have to shake it when you're gonna Yes. Yeah. Get settled. It separate, it's like

Catelin: almond paste that you get in like a Dutch letter. For those of us who are, um, Northwest Iowans, you, it, um. You want three quarters of an ounce of DeMare syrup, which is just simple syrup, but you can make it with de Marra sugar.

It gives you a little bit of a deeper flavor profile, two ounces of tequila. And, um, a note from the author here, the garnish is a big clump of mint. That's what he says. Oh, so like, grab it and

Rich: shove it [00:05:00] in there. Just

Catelin: like, really. But what you need to do, and this surprises some folks to get the mint like infusion and on the nose, if you.

Clap it. So you take your big clump, you like whatever garnish you have, and you just do a little clap in your hands and then, yeah, it's so good. Um, do a little clap.

Rich: Make a little noise. Get down tonight. Maybe that's not quite right, just not this long. I've seen, I don't think anyone else do a clapped the mint.

And I was like, I think it might have been when I was, um. Like on an island somewhere. Um mm-hmm. We'll just keep it mysterious as to what island it might have been. But anyway, like, and you just like look at 'em like, what the hell are you doing? They're like, no, like, mm-hmm. You literally like clapping a mint.

Clapping mint is a thing, like,

Catelin: yeah. Well, and it's, I mean, it's a, it's akin to a muddle, so. Mm-hmm. You know, like you wanna just activate and release some of those, those flavors. Anyway. Add all of the ingredients aside from your garnish into a shaker with ice and shake until well [00:06:00] chilled. You strain that over fresh ice into a rock's glass and then garnish with your clapped mint.

I just, I'm

Rich: going know it's a bad place with that, so we're probably just gonna have to just. Enjoy this drink. Yes. So it looks really interesting. So I'm curious 'cause it's not looking at these ingredients, it's not pink. Right? So why is it a Pinky Gonzalez? No,

Catelin: I think, I feel like it was named for somebody, but

Rich: I'll,

Catelin: I'm not sure.

Oh,

Rich: okay. Yeah. It also takes me to a Speedy Gonzalez place from the old cartoons.

Catelin: Yeah. Let me see. So

Rich: I think if you had enough of these, you'd probably be a slow Gonzalez. I don't think you'd be speedy too much. Tequila generally makes people like.

Catelin: Trader V's. Which is like one of the original, um Oh, okay.

Uh, Tiki bars. Tiki bars. Yep. Yes. We've talked about Trader v's

Rich: before.

Catelin: Um,

Rich: not to be confused with Trader Joe's very different places. Well, I

Catelin: don't, yeah, right. I don't know why [00:07:00] it's

Rich: called, called the Pinky. All right, well we can look that up and put it in the notes. Um, there you

Catelin: go.

Rich: And, yeah, so let's, uh.

Call it a wrap on the intro. We'll take a quick dance break. Yes. Uh, do a little jam and then maybe clap some mint and we'll come back with, uh, that sounds great. The AI era. I know it sounds so dirty.

Catelin: We're back. All

Rich: right, we are back. We still haven't, uh, still haven't

Catelin: figured out why it's called a Pinky Gonzalez, so,

Rich: um, no. If anyone,

Catelin: if anyone can find the name, origin and uh, drop us a note, we'd be eternally grateful.

Rich: Yeah, we did a bunch of Googling, but it's just like, here's the recipe. Like, and there's, there's one that's like, looks like a lot of Pinky Gonzalez recipes and I'm like, let's not, um, let's just go with the original Trader v's.

Recipe. That sounds good to me. Uh, alright. So we're gonna talk about AI and e email marketing. That's our topic for the day. Um, yes. [00:08:00] So I know some people are like freaked out about ai. Um mm-hmm. They're a little nervous about it. We've talked about this before still, I mean, you got over it pretty fast, but not everybody had like, uh, the dulce tones of Dharmesh explaining to them why AI is a good thing.

Catelin: Yeah. I think, um. For those uninitiated in founders, um, mish Shaw, who's the CTO of

Rich: Yeah. One of the founders

Catelin: of Hub, founder and CTO of, of HubSpot or, yeah, I don't know what his official title is, but he's bullish on AI and, um, a ified, AI identified. Um, I think. I still have reservations around generative AI and inte.

Yeah, and just intellectual property. Yes. Mm-hmm. A hundred percent. But in terms of like, I don't know,

Rich: using it as a tool processing, you're pretty good with

Catelin: that processing and like increasing your own personal processing [00:09:00] speed. Like for me it's um, can you write this in the tone that I would use based on, you know, these kind of four factors and, um, what is gonna resonate with a, b, c, audience, those types of things.

Then I think it's. It's just like faster Google in those instances. Yeah. Right. Kind of.

Rich: Yeah. So I mean there's really three big ways to use it for email. And we're not saying like, have an AI agent just write all your emails and send them without you ever looking at them. No, that is not our recommendation.

No. Um, but you can save a lot of time. You can automate workflows in HubSpot in particular with ai. Yes. You can tell it what you want to do, like send the first email. Recent to anyone who didn't open. Mm-hmm. You know, three times, whatever you want to do, like all that stuff. Yeah. Um. You can also, uh, optimize your send times.

So AI does a pretty decent job at trying to predict when people are gonna open their emails. So [00:10:00] Interesting. Okay. One, it can predict based on algorithms, but two, I know HubSpot as people. Open, uh, emails and things, and you, the more emails that you send, it learns and it's like, oh, we should send this to this person in the afternoon because they've opened 10 of your last 11 emails after 3:00 PM.

That kind of thing. Uh, and apparently that's called Seventh Sense with HubSpot. I didn't realize that creep. So that's creeps new creep one for me. That creeps a little bit,

Catelin: kinda like get Seventh Sense. Um, seventh Sense. What's, what's, I know what's the sixth one? I, I know that.

Rich: Yeah, your six senses, your Yeah.

That thing. Yeah. But then SE

Catelin: seven.

Rich: Seven something feels like too many.

Catelin: I guess.

Rich: That's fine. I think so. I mean, I thought five senses was just like, it's a lot to manage as a human.

Catelin: I'm already overstimulated. I don't need two extra senses.

Rich: Right. That's why we have noise canceling headphones. If you just put headphones on to just shut

Catelin: up,

Rich: please.

It can also make it stop. Improve your [00:11:00] performance. Okay. Um, so you can use AI to analyze your emails, which is great, but you can also use it to help you understand, um, what kind of content you should be pulling together. So I think one of the big PE ways you can use it is planning.

Catelin: Yeah.

Rich: Um. Absolutely. And I love, I love being, and I've done this in HubSpot, I've just done it with HubSpot's, copilot, not even with mm-hmm.

Any of the, uh, the content tools. Mm-hmm. Um, just copilot that everybody has, and I've just said yes. You know, create a series of five emails introducing our customer base to. X, Y, Z or introducing the, the things on this webpage and you just paste a webpage with one of your services or products on it. Yeah.

And it actually did a phenomenal job of giving me sort of, uh, not only it gave me the topic, the subject line, a short intro, um. But it also stepped them up. So the first one was like a true intro. You don't know anything about [00:12:00] this. I'm introducing it to you for the first time. Oh, okay. And by the time you got to the fifth one, it was digging into like, reasons you should buy this now.

It was putting in a meeting link to contact me, like just wow. The things it said to do through the series. Yeah. Um, so if I was like running a solo consultancy, I'd use the crap out of that. Like why not? Yeah. Yeah. But I also think that the other thing, and I know HubSpot does this as well, is it can give you two topics for your email mm-hmm.

Or two subject lines for your email that you can try. Yep. Um, it can help you with an outline for the email. So once you've got your five topics, you can say, create an outline. You can have it, create the emails as well. Definitely recommend reading through them and looking at them. Um,

Catelin: yeah, let's not send anything blind.

That's maybe, um mm-hmm. I mean, and it's only as good aspractice what you put into it.

Rich: Right?

Catelin: Right.

Rich: And I think that's one of the things I love about HubSpot's content hub is you can put your brand voice in and at the pro level you can At the pro level. Yes. Um, [00:13:00] you can have it scan your website, other documents, and it'll.

To kind of choose your voice and you can tweak it. You can also put in different target customers though. Mm-hmm. And so you can then tell it like, I want this for this target, target customer A and then I want the same email, but rewrite it for Target customer B. Yep. Um, it's pretty wild.

Catelin: Yeah. Yeah.

Rich: So those are really great ways to use it.

Uhhuh,

Catelin: I, um, I use, like I said at the beginning, I use ai. Primarily for things that I can do, but I can't do as quickly. Mm-hmm. And I think when you talk about planning, that's a perfect example of like, just synthesize this more quickly than what my tiny human brain can, can do and then help me get from A to B faster.

Um, I. On the subject of brand voice. So like, [00:14:00] um, Canva allows you at a lower price point to input a brand voice, and I've used that for some things to draft copy in there. Um, I've also just used like chat GPT, where I, I, um. I don't always, I don't always like to tool apply things necessarily where I'm like, I can use a, you know, the $20 GPT subscription mm-hmm.

A month to do all of these things and rely heavily on copy and paste. But, um, I also really like. The built-in HubSpot AI tools, like I've, mm-hmm. I've leaned pretty heavily on those just in starter platforms too. Like, well for, 'cause like if you get through an email, right? You've written your email and you're like, I just wanna send this, and then it's like, what is your subject line?

I'm like, I can't be bothered to put more brain power [00:15:00] into this. Click the little copilot star. It'll give you two or three options to choose from. If you don't like any of those, you can say, send me some more. It's just, um, it's, it's like a, a relief to get to that point. You're like, thank God I don't have to think of any more words.

Rich: Well, and same thing with the preview text, right? It's like I've written this whole damn email, like you tell me what the preview text do

Catelin: tell me it is. Yes.

Rich: I do like that. And like to your point, um, some of those tools are available in like even the starter version. Mm-hmm. Like copilots in the starter version.

I think it's in the free version even. Um, yeah. So you can do some of that stuff mm-hmm. With that, which is really great. Yeah. Yeah. Um, alright, so we've talked about, uh, a couple of ways we can use it. Um, so there are. AI tools. You talked about HubSpot's ai, which is Breeze AI copilot is their tool that's in there for everybody.

Mm-hmm. But Breeze has agents and other things. Yeah. Um, there's another one called Frazee as well with two [00:16:00] E's. Okay. Um, and that one will give you subject lines, but it'll an email copy, um, specifically geared to boost open rates. Okay. So if you're struggling with open rates, that's a great tool to go to and it'll start to help teach you how to mm-hmm.

Like, get better open rates with those. Well, and that's,

Catelin: that's the other thing too, right? Is like, maybe use some of these tools to get started or to learn, or mm-hmm. Figure out what's converting and what's not, and then you can. Apply those lessons to things down the road too. So maybe, you know, you pay for a couple months and then start to do it on your own.

It doesn't have to be a, a permanent solution.

Rich: Yeah, a hundred percent. Um, so those are really great. I mean, HubSpots is kind of an all around phrase is very specific on open rates.

Catelin: Mm-hmm. Mm-hmm. Um,

Rich: which is really great. But you can also use AI to analyze, like I, I. 99% sure. In HubSpot, you can just go to copilot and say, analyze the last 10 [00:17:00] marketing emails I sent, and then, yeah, give me tips to increase, click through rates or whatever.

Mm-hmm. Um,

Catelin: well, and it'll even say like, in your sales emails, in HubSpot or mm-hmm. Um, sometimes in your marketing emails too, it'll be like, you know, we, we recommend a couple of questions, or Here's what helps convert. So some of those things, like if you've got the AI tools enabled, we'll pop up and kind of just prompt you on its own, which is, yeah.

Sometimes nice and sometimes like, I know what I'm doing and I don't need your help right now.

Rich: I know I do that with like the, the demos where they wanna walk you through a new feature. I'm like, exit and are you sure you want to exit this handy? Yes. And I'm like, yes, I want to exit.

Catelin: I'm the tour. I have the tour, I am

Rich: fine.

I know what I'm doing. So, um, I know we kind of bag on MailChimp a little bit, but they've got a pretty good AI that helps you analyze your subscriber behavior and segment people for messaging. Um, interesting. Mm-hmm.

Catelin: Which

Rich: is a really, really [00:18:00] interesting, um, kind of way to go. Um, and then get response. Also, it's tough for me can do that as well.

'cause their

Catelin: segmentation is frustrating to migrate from. I know. So I'm like, I don't, I don't want you to tell me about subscriber behavior. I know, I know. Because it doesn't make any sense to begin with. You gotta put them in all these little buckets and

Rich: Yeah. Their terminology and their structure of that is, it doesn't make sense.

Like this is just over complicated. I do get it. Yeah. Yeah. Um. So when it gets to AB testing and optimization, HubSpot has some native tools. There's also seventh Sense, um, which works with HubSpot. It also works with Marketo, uh, just FYI. Um, but that one will really help you. Figure out your send time for better engagement, which also will help your open rates, right?

If you're sending stuff out at two in the morning and nobody's there, how many emails do I have when I wake up that I've gotta go through? I will tell you I delete dozens of emails at nine o'clock in the morning. Who's sending emails? I don't even read

Catelin: emails at 2:00 AM Are they trying to be like first in your inbox?

Yep.

Rich: Yeah. What is the point? People? I had a client, I had a [00:19:00] client once who wanted every email to go out at five. Like 5:16 AM and I'm like, why? She's like, we have to be in the inbox when they wake up. I'm like, but there's gonna be so many people who get in the inbox after you, like, you're gonna get deleted.

Like, uh, maybe not. Anyway. You don't have to guess. You don't have to go off of somebody's opinion. You can actually use AI to figure out when you should send that bad boy. Yeah. Yeah. Um. And then Optum Mail, which is an interesting one. I don't know this one, but it will adjust your content based on realtime engagement data.

So that, whoa. Yeah. Next. That's some next level that creeps me

Catelin: out, Caitlin. I don't know. Mm-hmm. That creeps me out.

Rich: Mm-hmm. What is

Catelin: it, what is it adjusting? Like how, how the robots are just like actually talk. Mm. I don't know.

Rich: I don't know. I mean, the idea behind it though, like to, to pull back from the creep factor is to get you like the most relevant info for wherever you're at in your engagement journey or your [00:20:00] path.

Um, so I think that's one, but

Catelin: is it like update? Like how is it, so like I send an email to five people and two people open it and say, I clicked on these things, then is it, I, I don't know. I'm going to a weird, dark science robot place. I don't like that.

Rich: Uh, that's okay. You, you're all right.

Catelin: You're right.

And everything is, I have, as it doesn't, does everyone else here thank their, uh, smart speakers? When they tell you the weather or tell you to like set a timer or No, I am, um, it's like, oh, okay. Thank you. Try really hard to be polite to my, I'm

Rich: struggling with the new, you can't opt out of having everything sent to the cloud.

So yeah, that's an Amazon thing. Um, I haven't shut them all off yet, but I'm using them less and I have muted several of them. Um, okay. Because I'm like, I don't want, 'cause one they're gonna always listen and everything will go to Amazon servers for [00:21:00] processing now. Yeah. Um, apple still processes on device though, unless it's a transaction.

Okay. So there's that.

Catelin: Okay. Um, we don't have Amazon devices, but there would absolutely be a riot in the five and under set in my house if we turned off the ability to say, Hey,

Rich: GO Smart speaker.

Catelin: Yep. Play Electric Touch by Taylor Swift. Oh. Because, um, because that's a

Rich: daily occurrence or multiple times a day in your house.

Catelin: Yes, it sure is. It sure is. All right. Well, um, um, but, and she's also, my, my four and a half year old has figured out how to turn the microphone back on. So like we had all of the, the speakers mics turned off and she was like. What does this button on the back do group And then it tells you, it announces, it's like the mic's back on and she's like, ah, yes, it's time to do a little dance to Electra touch every day.

Rich: That's fantastic.

Catelin: [00:22:00] It's she's, this is the year that she fucks up my Spotify raf.

Rich: Oh yeah, a hundred percent

Catelin: because it's, I that's like, I've listened to that song probably as many days as there have been in this year already. Yeah. You'll probably have a

Rich: mental health break re recommendation in your Spotify wrapped that.

Maybe you should take a little break from this. Um. Alright, well, back to ai. Um, I do think that the planning aspect is huge. I love your point of like, I'm just too tired to write a subject line. Mm-hmm. Give me three subject lines. Yeah. Um, yeah. Also, like, and this is, this isn't for email I guess, but, um, it can kind of relate back for relevance, but for your landing pages, for SEO mm-hmm.

Um, it's a, it's really good at like, giving you topics that might be better. Mm-hmm. And those topics that might be better for a landing page. Guess what? Also better for an email. Yeah. So things that people want to look up on the web, they want to read about in their inbox as well.

Catelin: Yeah,

Rich: yeah. Um,

Catelin: I was just thinking about like keyword [00:23:00] planning.

If you could say like, oh, give me, oh, huge. You know? Yeah. Mm-hmm.

Rich: A hundred percent. Great. Um, I think that you hit the nail on the head earlier though, where it's like, don't just let it loose. Like this isn't a computer running amok. Mm-hmm. Like. Mak,

Catelin: you have to say it. Few times

Rich: have that in my head too. I just, I was resisting saying it am.

Um, you gotta balance the human side with the AI piece. 'cause humans can be creative, AI can be systema, systematic and logical. Yeah. Um, so definitely take a look at everything. Read it, um, you know, update it, tweak it. Always reveal it. Yeah. But the more you do, the more it learns, so. Mm-hmm. Um, that's really great.

I did. So this is super creepy. So there's somebody, I was reading it about it on, I don't know, LinkedIn or wherever. Mm-hmm. But it's some business guy who took he, and I think this is kind of what Dharmesh did. He opened up his calendar, his email, um, he uploaded this guy, [00:24:00] uploaded books that he had written on specific topics, speeches he'd given, like basically all, he just feeds all of this data to an AI agent to create agent that is his own mic.

Okay. As much like him as possible. And then he had it start responding to emails and he said it was eerie. Like how act like how? I was like, yeah, I would type that and I'm like, if I did that, I would just have a whole bunch of people being told to F off. Like that's what my AI agent would do. It would just be like, F you.

Well, I

Catelin: don't think that's in your speech. Like you, you probably aren't giving speeches to that effect or writing books to that effect. So like,

Rich: I mean, it would swear. I do swear in speeches that I've given sometimes. Mm-hmm. Mm-hmm.

Catelin: Mm-hmm.

Rich: But yeah, I mean, but giving it access to your email, like multiple email boxes, multiple calendars, like, I was like, oof.

That is a lot.

Catelin: That's interesting. I, and that's where, that's where I find AI to be interesting when you can have it in a closed system and [00:25:00] only train it on data that you are.

Rich: You're providing,

Catelin: authorized to use like your own intellectual property. Mm-hmm. I find that to be very intriguing, but just like it gets you over that ethics piece, feeding it into the mm-hmm.

Mm-hmm. Yeah. And I think that's where a lot of, especially like enterprise level businesses are headed, where they've got internal people who do you know, all of their AI like training and mm-hmm. Um. Calibration, if you will. That that reminds me, that makes me like less nervous. But

Rich: um, yeah, that reminds me, Zach is still up for the next round of AI prompting courses.

Cool. I know he's been doing some on his own. Um, but yeah, it's what you put into it and I think the idea mm-hmm. Of having that closed or semi-private garden that you're putting things into mm-hmm. To really try to train it and teach it the way you want it to be.

Catelin: Yeah.

Rich: Um, is great versus just. You know, putting it out there on the web and letting it learn from [00:26:00] everything.

Mm-hmm. Which has ethics issues. Mm-hmm. But it also is like, there's some things I don't want an AI about me to learn about. Like, I just don't need it. Like understanding is this the year that I

Catelin: finally sign up for Delete me? It might be, please scrub my presence from the internet. Maybe.

Rich: Well, I wonder how many people are gonna bail on X now that because of ai, the CR bought x.

Catelin: Oh, I know. Isn't that so

Rich: Elon's AI company bought Twitter, which is now X of course. But I mean, all that's gonna happen is more and more of that's gonna get fed into that AI engine. Mm-hmm, mm-hmm. Um, which should be interesting. Um, least

Catelin: good

Rich: investments all the time. Yeah. I've archived everything. I haven't deleted my profile yet though, but maybe I It might be time.

Time. It's got

Catelin: some sentimental value for you, doesn't it?

Rich: Well, it's, yeah. I mean, I've been on there since 2007, like,

Catelin: yeah,

Rich: that's a long time. I mean, Zach wasn't even born yet. No, he was,

Catelin: he was born

Rich: before 2000. It's like 6 98 or 99 or 97 or something.

Catelin: [00:27:00] Kindergarten. Were you in kindergarten in 2007. That's fine.

That feels nice.

Rich: Probably 22nd grade maybe. Anyway. Yeah. Um,

Catelin: is not super. The main point is, go ahead. Just ai, AI responsibly, you know, always AI responsibly. Mm-hmm. Mm-hmm. That's it.

Rich: Alright. We do have like a Bud Light, another episode. Like what? Like a Bud Light. Like a Bud Light

Catelin: drink responsibly, you know?

Oh yeah, yeah, yeah. Or don't drink Bud Light at all. 'cause like, blah. But

Rich: you know, well, I mean, whatever. Everybody likes something different. Um, we do have another episode coming up, which is an interesting one. If you are thinking like, Hey, I'm managing all my shit on a spreadsheet or in my email. Mm-hmm.

And you're like, I really could use a CRM. We're gonna talk about HubSpot's free tools and everything that you get with those, and then the things you don't. And then kind of a light upgrade. So it's gonna be free versus paid HubSpot. Duh. When do you actually need an upgrade? When? Tell us. So that will be an exciting episode.

Catelin: Can't wait,

Rich: I hope.

Catelin: Right? [00:28:00] As always, you can find our agency at Anna underscore seven one. If you have a question you'd like to send our way, you can either go to CTA podcast live or you can leave us a voice message on our hotline at 4 0 2 7 1 8 9 9 7 1. Your question will make it into a future episode and you will have our eternal gratitude.

Rich: Right, not even computer generated to call. Just like I'm gonna start paying people to call human. Yeah. I'm gonna create my AI agent, and my AI agent's gonna call into our hotline with questions. That's what's gonna happen.

Catelin: That seems a little bit like meta to be like my, my agent called in to ask me a question for which it should have already known the answer based on the data that it was trained upon.

I don't know. True.

Rich: Yeah. True. Well, we'll see.

Catelin: Watch this space guys. All right. More to come.

Rich: See you later, Caitlyn.

Catelin: Bye.