Cocktails Tangents & Answers Episodes | Antidote 71

Nightcap | Antidote 71

Written by Antidote 71 | Jan 2, 2025 8:26:33 PM

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Our Marketing Goals for 2025

This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin.  This episode offers insights and inspiration you won't miss!

 

Nightcap

The classic Espresso & Tonic is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cocktail, as its subtle sweetness complements the other ingredients.

*Use your favorite bottled cold-brew coffee or make some yourself by soaking 140 grams ground coffee beans in a coffee filter with 32 ounces water for 12 hours. After steeping, remove the grounds by straining through a coffee filter.

Recipe credit: liquor.com

Effectively Educating Clients About AI:

One of the main discussion points and goals for our host, Rich, is to better educate our clients on the correct and incorrect ways to utilize AI effectively. Rich says, "It's coming, it's coming hard, and it's out there, and people will handle it incorrectly. It's somewhat like when MySpace allowed every 14-year-old to do HTML and design their own pages; we had a lot of junk on MySpace."

Focusing on Personal Growth:

Our hosts want to focus on living a healthier and happier lifestyle.  Catelin's focus for 2025 is all about maintaining a healthier financial lifestyle. As she puts it, "My husband and I are working more on our financial health. We've set some pretty aggressive retirement and savings goals. And so kind of working on being a little bit more disciplined."