70 - Predicting Digital Marketing Trends for 2025

Episode Transcript:

Rich: Hey, Caitlin. How are you?

Catelin: The plague is hanging on. Just gotta get the, clear the, clear the mechanism a little bit. Yeah, I did my flu

Rich: shot on Friday, or Saturday, and I just felt a little bit like bleh on Sunday, but I was fine Monday morning. It's just that whole like, my take was my white blood cells are just reading the new transcripts for flu season and learning what they need to do should they encounter the bug itself.

Catelin: Did you know that it? They got to like, remove a strain of flu virus because it had been eradicated from the All right.

Rich: This is not a political podcast. I know that's good because it's always confusing, right? They look at what the Southern hemispheres had, particularly South America for us, because their flu season is our summer because that's their winter.

Rich: And they try to guess that those are going to be the strains coming up here. And it's like a crapshoot. Although honestly, I'm better at craps, I think, than they are at predicting flu viruses, but it helps every time I've had the flu. When I've had the shot, it's been very mild. And before I had the vaccine, like I would get the flu and it'd be like a two week, like if it's truly influenza, like your whole body knock you on your butt.

Rich: Um, yeah, mine's

Catelin: just a plague from daycare, like the most recent,

Rich: yeah, yeah. Um, Petri, the

Catelin: adorable Petri dish that lives in my home. That's trying to kill me.

Rich: Yes. Yes. Yes. Um, so we are going to share our top marketing trends for 2025. I want to sneak that in there, but I do want to come back to, um, as you're going through the holidays and the new year, I think this airs in December.

Rich: Sometimes, um, wash your hands. Of course we should always wash our hands. Right. That's something that COVID should have taught us is wash your hands while you sing happy birthday. Um, although I'm sure there's a Taylor Swift, like rift. Taylor Swift riff or chorus that you could sing that's the right amount of time for wash your hands in 60 seconds.

Rich: Um, but remember, Caitlin, if a child comes up to you and hands you what looks like a delicious treat like a cookie or a snack of some sort, it is not a delicious treat. It is probably the flu disguised as a cookie. Um, so thank them for it, throw it away and wash your hands.

Catelin: My, that won't happen at my house.

Catelin: Cause my kid will have eaten the cookie before she is any measurable distance away from the, from the buffet of treats.

Rich: Well, that's good. We're all allowed to ingest our own germs. Oh yeah.

Catelin: Um,

Rich: so yeah, I'm curious to see what your predictions are. Cause we're doing this blind. Like, right. I have mine, you have yours.

Rich: Zach didn't give us a list of predictions because I think he just wanted to, like, not. Put in a much effort on this episode.

Catelin: That's not it at all. I know. Zach trusts us. Yeah. He trusts us. And wants to know what we think, which is terrifying.

Rich: We probably figured these out 15 minutes ago, or Caitlyn is still trying to come up with her second.

Rich: Um, but we're throwing it back old school with a hot toddy, Caitlyn.

Catelin: I know. Oh, I know.

Rich: This one, I um, this is one of the whiskey drinks that I can do. Which is weird because warm whiskey just seems really stupid. Um, but yeah, I mean it's sugar, hot water, citrus spices, whiskey. Um, you can customize it. You can make your own version of a hot toddy.

Rich: I think, I think what makes it a toddy is the hot water and the whiskey, bourbon, rye, whatever you put in it. Is

Catelin: it?

Rich: I think so. I thought it

Catelin: was just like hot alcohol is like what makes it a toddy.

Rich: Maybe. I mean, maybe it could be, but I don't think it would be good with vodka though. Like I don't see this with a vodka or a rum, like a little hot rum, well, hot buttered rum I guess.

Rich: Yeah. Um, which I think is coming up on a future episode. Yeah. Um, all right. So how do we make a hot toddy? You also don't need a shaker.

Catelin: Hot whiskey in Ireland. Okay. So I think it is, um, it is the whiskey. It just has to be.

Rich: A hot brown alcohol.

Catelin: Yeah. A hot drink consisting of liquor such as rum, water, sugar, and spices.

Catelin: So really a toddy is any It's hot

Rich: booze.

Catelin: Yeah.

Rich: All right, well.

Catelin: In Ireland you can call it hot whiskey.

Rich: Okay.

Catelin: And is occasionally called Southern Cough Syrup within the United States.

Rich: Yeah. It's how your kids sleep through the

Catelin: holidays. No, I'm just kidding. Don't do that. No. That's not good parenting. It's a very old thing.

Catelin: All right. Go ahead. Boil some water. So this is, yes, boil some water. I like to go old school and put it in a little tea kettle on the stove cause I think it's cute. But you could probably just like microwave your water. We can

Rich: get boiling water out of our espresso machine. There's a water button and it just makes it super hot and it comes up.

Rich: Not everybody

Catelin: has an espresso machine.

Rich: I know.

Catelin: Four cloves. Um, cloves are so cute. I didn't know what they, like I knew the smell of cloves, but I didn't know what they are. Like what they are. Oh yeah, they're like a little star. Yeah, they're like a little star. little seed. One lemon peel or wheel. Two teaspoons of demerara or brown sugar.

Catelin: I would probably do more sugar for me to tolerate this. A quarter ounce of lemon juice freshly squeezed. You can probably get that from the, you know, the peel and the wheel from previous bullet points. And two ounces of whiskey, bourbon rye, Irish, or scotch. And you're choosing. Oh, fill a mug with boiling water and let stand for a minute or two to warm.

Catelin: Interesting! Okay, so there's no Oh, so you don't want it to be

Rich: hot and still boiling when you throw the stuff in. You want it to be warm, though.

Catelin: Well, you want the, so you're warming your mug. So it doesn't, um, yeah. Meanwhile, stick the cloves into a lemon peel or wheel and set aside. Okay, so we're spicing our lemon, lemon peel.

Catelin: Empty your mug and refill it about halfway with fresh boiling water. You're gonna add your sugar. To dissolve, stir if necessary. Prepared lemon peel or wheel goes in the glass and, uh, your lemon juice and whiskey. And then stir again.

Rich: Okay, yeah, because when I first read this, when it said boil water to fill a mug, I was like, that's too much water.

Rich: That's too much water! Two ounces of booze and like eight ounces of water. That does not sound good, but okay. Fill it halfway. That makes more sense. Um, this is so easy. Um, I agree with you. I would want a little more sugar. Um, I also really love cloves, so I would probably just double that because I'm crazy about that, like bite and that spice

Catelin: could do like a little cinnamon stick probably too, depending on your, uh, depending on your speed of, uh, Yep, and I feel like a

Rich: little, a little bit of nutmeg might not be a bad thing on

Catelin: top of this.

Catelin: Oh my god, I love fresh nutmeg so much. We had some. It's like an uncomfortable amount.

Rich: We had a baked sweet potato for dinner last night. Yeah. I didn't realize, it was taking like an hour in the oven. Yeah. So we microwaved it, because I was like, and I burnt my finger. It's very burnt. I don't know if you can see that.

Rich: I love that. Yeah. Yeah, on the plate in the microwave. It was a little bit nuts. Um, but anyway, we have the little spinny thing. Yeah, it was good. Um, we had the little spinny thing for the nutmeg. So the nut is just in there. Oh, I just

Catelin: like to do it on the rasp. Well, this stores the leg as well, so. It makes me feel like a, like a chef.

Catelin: And I get across the, yeah. I see. You know. Well,

Rich: that makes sense. Um, yeah, I could do, maybe I'll do a hot toddy on Thursday.

Catelin: Yeah. Or

Rich: maybe over the weekend. I don't know.

Catelin: I am going to the movies tonight, so I'm like, maybe I'll just. Are you going to see Wicked? I am. I'm, I'm very calm about it. I'm being very calm.

Rich: The gays have a lot of feels when Fiyero comes on screen. There are a lot of feelings that are happening. Also, somebody said, I did not have on my bucket list seeing Jonathan Bailey ride into the woods. In a TV show on a horse and falling in love with a different girl that he's supposed to twice,

Catelin: twice

Rich: And they're like, you know, if I had a nickel for each time, I'd have 10 cents. But also Mm-Hmm, . It's like, oddly enough, what are the odds? That same storyline from Bridgeton, um, I'm so excited. I, and the interviews, have you seen the interviews with him and, um, so

Catelin: many.

Rich: Oh, no, I can't. Ariana or Cynthia? No, no, neither of them.

Rich: Jonathan Bailey and his new BFF. No, not Bo and Yang. The old dude. The wizard. Jeff Goldblum. Jeff Goldblum. Yes. God, why could I not remember that? I was going to be like the Apartments. com guy.

Catelin: Um,

Rich: also Apartments. com, you could advertise on our show. Um, him and Jeff Goldblum. They're like BFFs. Like going through this.

Rich: Because who wouldn't want to be

Catelin: best friends with Jeff Goldblum? He seems like the weirdest, most wonderful guy. Anyway.

Rich: And they had a thing where they were like talking about like sort of like When did you like have an experience where you were like, Oh my gosh, I can't believe that I'm here doing this.

Rich: Cause John was talking about like, you know, Ariana Grande and Cynthia, like they're amazing vocalists and just huge talents. And obviously he is as well, but he's more of a kind of a newcomer for Americans anyway. And Jeff Goldblum said, I just feel that way for every single project. I do like, why am I here?

Rich: Who hired me? Like, what am I even doing? And he said, I just tried to do the best job I can. And it's like, Oh, yeah. You do. And we love

Catelin: you. That's cute. I like a humble star.

Rich: Yes, and we won't get into Jonathan Bailey's yellow pants on the Drew Barrymore show, but you can google that if you want to. There was, um, yeah.

Rich: I don't know

Catelin: this reference. Oh,

Rich: if you just google Jonathan Bailey yellow pants and click images, you'll see. He doesn't wear loose fitting clothing. No,

Catelin: because he's lithe.

Rich: He's also kind of short, I think. Is he a

Catelin: petite guy?

Rich: Maybe I don't know I never know and then I see somebody next to somebody and I'm like is the person you're with Like seven feet tall or are you really just five two?

Rich: Because on TV and movies you never know like no

Catelin: because it just Apple boxes everywhere And I think

Rich: in this like he's supposed to be smaller right like isn't that? Fiero, he's a winky. So I think

Catelin: you're thinking of Bach.

Rich: Oh, but I thought Fiero was too, but you're right. Bach is small. He's been doing some press as well.

Rich: The little actor who does him is fun. All right. I

Catelin: don't know. I don't, I haven't seen any of those things. I just, um, yeah, I'm trying, I'm trying very hard to keep it, keep it contained because

Rich: do not sing the singalong will be coming on December 24th. Do not sing in the theater. I got to, I got to sing in

Catelin: the heiress to her movie.

Catelin: That was sufficient. Oh, her book is coming out too. I'm not an asshole. The

Rich: Eris Tour coffee table book. A Target

Catelin: exclusive. Yeah, I won't be buying that.

Rich: I saw her with that and the four vinyl albums.

Catelin: Got to draw a line somewhere. Not doing that Taylor. Sorry. All right. Well, Zach

Rich: wants us to draw a line here with this intro, um, so that we can come back and talk about trends.

Rich: Yeah. See you in a minute. All right. We are back and ready to prompt some AI. Yo, I

Catelin: still don't have any ice cream, but I'm going to let it slide this time.

Rich: You can get someone you're done here. Although you're in the office, we don't have ice cream in the office. Do we, do we?

Catelin: There's popsicles in the freezer.

Rich: Okay. You could maybe substitute. I would text Tyrell and tell him that you want the rum batter, like, when you get home.

Catelin: Chop chop, sir. As if he's not also at work and, uh, making significantly more money than I am. I

Rich: feel like Carol could make the rum batter if she's at your house right now. Like I said,

Catelin: she's cleaning my garage, so I'm not going to interrupt that flow.

Catelin: Wow. Is she? Oh, she's an organizer, isn't she? She's an organizer and, um, she can't sit still. So my dad is finishing, uh, a project for us inside of our house. And she's just like scurrying about. Being spectacular. I cleaned out so much stuff this weekend. It was amazing.

Rich: It doesn't feel good. It felt

Catelin: so good.

Rich: If she needs something else to do, or you need to get rid of her for a little while, our basement could use an organizer and soak in my office. Like I have moved like behind me, I showed you like it's all neater, but it's all just over here on the other side.

Catelin: Yeah.

Rich: All right. And that's something that you like.

Rich: I know, like there's plants, I knew you'd appreciate the plants.

Catelin: This is what we would tell an organizer though. Be detailed and specific.

Rich: Right. Which is your first, um, tip for prompting AI. Um, and I think that what's interesting is think about what you really want and then put in like a really vague prompt.

Rich: Um, I mean, it's right up there with like, make me a picture of a tree. Okay. What kind of tree? There's so many trees. Where is the tree? What style of tree do you want? Um, so, and same thing with, you know, how do I whatever, um, you've got to be specific. So, um, what's really interesting, we have several people taking an AI prompting class right

Catelin: now.

Rich: Um, are you one of those?

Catelin: I am.

Rich: Oh, and one of the things that I know that came up is like, there are some AI prompts that are like pages long, like getting very, very, very specific. Um, and it's interesting to see, like the more detailed and specific you get, the more likely you are to get an output that fits what you want.

Catelin: Yeah. I think the most interesting thing that I've learned from that so far, cause I am unshockingly a little bit behind the like, predicted or projected like course timeline or whatever. Um, I got kicked out of

Rich: the course cause I didn't start it fast enough. So you can rejoin at any time.

Catelin: Rich. It's all right.

Catelin: Uh, but it was like act as, and, and so that's, um, been an interesting, like colorization where it's like, okay, pretend that you are. A 37 year old woman looking for a new doctor. And here are the considerations. Or here are, you know, the health things that I have. Like what should I be asking? What should I be looking for?

Catelin: It's, it is fascinating to me the speed at which processing can happen. Cause it's like, these are, a lot of these things are. is like things that I could do, but I don't have the processing capability to do it at scale and at a speed that is efficient. And so it's like, help me be more efficient and, uh, process quickly.

Rich: Yeah, I, I agree. Um, It's really wild. Like, you know, saying something like, um, how can I improve my marketing? Like that's again, and honestly asking an agency that going back to our agency tips episode, like that's not going to get you what you want, but what are three effective content marketing strategies for small businesses targeting a millennial audience?

Catelin: Right.

Rich: That will get you so

Catelin: much more effective.

Rich: I mean, and honestly, for me, if I want three, I ask it for five, you know, if I want 10, I ask it for 15. I want to see, cause there's going to be some stuff in there that isn't working, um, or isn't going to work for you. Um, yeah. All right. Oops. I'm just like typing the wrong thing in the wrong window and I'll just stop now.

Rich: Um. And I think that like, and sometimes you can give it more information to be detailed, like give it a URL of a page. You can upload an article and ask it to summarize. Um,

Catelin: yeah.

Rich: So those are all like, the more you put into it, the more you're going to get out of it. The more specific you are, the better. I think the

Catelin: other, this is like the other kind of, um, hack for AI that I have found.

Catelin: And this actually comes from my husband where he's like, we, when you read chat GPT specifically, it has a tendency to be, um, more like academic or, um, like a higher comprehension level. And so he's like, when we, when I'm writing, For certain things. I'll just say like, write it at an eighth grade level, which I find really interesting and, um, also helps to like lower the, lower the bar a little bit and make it sound more human.

Rich: Yep. Telling it what education level your audience has, you know, most people will know that. Um, I do think that like getting it to write at X grade level, that's how like you're taught when you're in a writing class as well, like certain things to write at certain levels. Um, and you can actually, if you forget it on the first draft, most AI will, AI bots will allow you to revise, revise this at an eighth grade level, that type of thing.

Rich: Or. Um, make this more informal. So I think the other thing, and what I like about what's coming out with some of the tools like HubSpot's Breeze AI, um, I know that there's a couple of others that have the same thing. You can put your brand voice in with HubSpot. What's wild. I did our brand voice. Um, cause we have content hub and can do content remix and all that, even though we don't have the social bot yet or social agent yet.

Rich: Um, I basically just told it to read our website and tell me what it thought our voice was.

Catelin: What did it come back with?

Rich: Uh, it came back pretty accurate. Actually, I don't have it in front of me. Um, but I was really surprised.

Catelin: Yeah. Um, yeah.

Rich: And I did the same for a client and I sent it to them and they're like, yeah, that's pretty close.

Rich: I would just also like, I want something in there about being like a little irreverent or a little edgy. And I'm like, okay. I'm like, well, just so you know, your current website isn't edgy or irreverent or would it come back with that? Because those are some of the prompts, some of the, Things that it has.

Rich: Yeah. I've also seen some tools that just have like six things for voice, like friendly, open, formal, um, HubSpot has like 20 or 30 in there, um, which is really nice. Um, but you can also, if you don't have that though, you've got to put that in your prompt. So anything that it's not already tapping into, it needs to go in your prompt.

Rich: If you're in chat GPT, You've got to tell it your voice. You've got to tell it your brand style, those types of

Catelin: things.

Rich: Um,

Catelin: which is actually a really good, um, kind of lead into providing examples of what you want. So you could say like, read this blog post, provide a link, and then using that voice. Make me the next thing, right?

Rich: The other one is if you're doing images the style of the image and this one killed me because I got to one where they Had a drop down of all the styles and I was like, holy crap. So there's like realistic there's photo. There's Yeah film photo. There's you know There's anime Illustrated like there's like it was like 20 or 30 different Different one.

Rich: So if you're getting stuff back and you're like, this isn't what I want, look at style. Style and voice are typically things that will hit you. Yeah.

Catelin: Yeah.

Rich: Um, so the other thing you can do is give it an example. Um, if you have a case study that you want to do on a different topic, you can give it the current case study and tell it to write you something in a similar format.

Rich: about a different topic and let it know. Um, you can also paste a lot of information in there. Um, I think that's a good one for summarize as well. Um, I actually

Catelin: use that for a volunteer thing. I had like a 900 page document that I needed a summary of. And I said, can you tell me, it was a transcript. I was like, tell me who spoke, uh, tell me the topic that they talked about, tell me the broad themes and tell me the outcome.

Catelin: And it came back, I mean, it probably took like a minute to just like ingest this 900 page PDF and spit out like main themes. It was amazing. And super helpful.

Rich: Yeah. And I've, um, yeah. For large documents. Like I always joke that if I was like a legislator, I would use it to summarize bills all the time because, I mean, you try to read them, but like you hear all those things about like, Oh, they gave us this 900 page bill an hour before we need to actually vote on it.

Rich: Well, guess who can summarize that thing in about two minutes. Um, so, um, that's a really good one. So, um, if you have an example, give it an example. And most of the time you will like, um, you can also give it an example of a webpage, you can just give it a link to an example. Um, like, you know, right. Product.

Rich: Information for this new product here, it's features formatted like this page where I've got another product, um, so that it gives you stuff that will populate, um, in, you know what I haven't thought of Caitlin, if we created a webpage with Greek texts, like in the placeholder, if it would write on the topics we needed to fill that space, like I'll bet it would count the characters or lines.

Rich: Oh, I tell right. I tell chat.

Catelin: I tell GPT that all the time. Write me three sentences on, write me, you know, make it shorter, make it longer. Like, yeah,

Rich: I was playing with the, um, using, doing a virtual podcast, like writing the whole thing, but then having an AI voice in it. Um, just to see how you could do that.

Rich: And so I had to figure out like, okay, if I was doing like a 15 minute, like Barbara Corcoran says like 15 minutes, it's very fast. She does three questions. Um, and it's nice when you're in the car for a short trip. I was like, so I'm like, how many words is that? So I had to go like, Look at how many, it's about 2, 500 words.

Rich: So it's like, write me something, uh, 2, 500 words on this topic, do an intro for a podcast on it, do a close for a podcast and announce that the next, next topic is X, Y, Z. Yeah. And it came back with a lot. And then I was like, okay, break it into three main topics. And so then it does that. And so then you've basically got three, four minute topics and intro and an outro and boom, it's a 15 minute podcast episode.

Rich: And then you give it to an AI voice. That's hopefully realistic and they read it and you can upload. But then I'm like, Oh, the ethics of this make me just squirm. That's,

Catelin: and that's been my whole kind of touchiness about it from the get go. I mean, we talked. On our last episode about image generation and what does that look like?

Catelin: And are we protecting our intellectual property and, um, I'm still cognizant and wary of that, but the, the thing that has kind of assuaged my nervousness is just the, like, the input, like the human input and the speed at which things process. That like, I could get to the same result. It just would take me so much longer.

Rich: Yeah. I'm a hundred percent comfortable with like researching topics. I'm a hundred percent comfortable with like having it summarize a blog post and do my meta description for me. Yeah. Totally recommend keywords, things like that, that I know that there's data out there that it's getting and coming back with.

Rich: Um, I think I'm still struggling with, okay. Even if it wrote the whole like 15 minute episode and I read it and edited it so that it was. You know, cause I think that you do need that piece there. Um, I'd probably send it to a proofreader also, just that'd be interesting. It does AI. How good is AI? How good is AI's grammar?

Rich: Um, but is that

Catelin: an M dash or an N dash AI? You better figure it out.

Rich: Like, could you actually, like, could you actually do a, I mean, could you do a daily podcast for 15 minutes about a topic? Like, and. Is that valid information? Is that good information? Is that something that should be done? So that gets into the ethics of AI, which we probably don't have time for today.

Catelin: Um,

Rich: but basically, um, coming back around, like given an example of what you want it to be, um, there are also things with AI where, um, I know that content remix, um, I'd mentioned that in HubSpot, um, they have a, Uh, case study tool where you can upload like a video interview you did with a customer or a recording of an audio that you did with a customer where you're just interviewing them.

Rich: You can send it to a webpage, you can give it stats, results, whatever. And it will take all of that and format it into a case study.

Catelin: That's fascinating.

Rich: Um, pulls out key stats, pulls out a quote from your customer, from the video or whatever. Um, It's pretty interesting, um, to see how that is. It's limited now, but I do think that it's just really gonna take off in 2025.

Catelin: Yeah. Yeah, yeah.

Rich: Yeah.

Catelin: I think this is my other kind of favorite or like refinement tool is asking follow up questions.

Rich: Well, you, you do that anyway. Tell me more. , tell me more about that chat beat GPT.

Catelin: Did I tell you that Dorothy used it against me? Not against me, but like like she repeated it back to me She said tell me more about that and I was like what is happening?

Catelin: I thought I had more time before she turned into actually tiny me.

Rich: No you you birthed the time You're gonna deal with I was like, I'm so

Catelin: amazed and also so proud and then like Yeah, still just gobsmacked, wild. Yeah. Yeah.

Rich: That'd be fun. Like if your mom and dad noticed that, that like, they're like, um, Caitlin, she is really a lovely, I'm sure they do.

Catelin: She, we were with Tyrell's family over the weekend and they said that, uh, Cause he was a chatterbox and one of his uncles was like, man, she just doesn't stop. Does she? And we're like, no, she doesn't. We're very tired. He was like, yeah, I mean, you earned that every bit of it. So anyway, the point is ask follow up questions.

Rich: Well, and I think that the interesting thing is, um, it knows context, right? So. Yeah, years ago, it was like at least five years ago, I think Google started doing contextual. No, it was. Yeah. Oh, God. It was more than that because it was when Obama was president, because that was the example they used. It's been 84 years.

Rich: You can ask a question like, you know, who's the president of the United States of, you know, Google or even a, uh, I don't want to say her name, but the one from Amazon, uh, cause there's, I don't need to hear that. Um, but you can ask a question and then you can follow up contextually, like who's the president United States.

Rich: And you can follow up after it tells you with who's his wife. And it knows the, his just like we do referring back to the president. Um, so these AI chatbots are. an expansion of that. Yes. And they do get context. So you don't have to repeat your whole prompt. You can revise as you go.

Catelin: Yeah.

Rich: Um, but, um, same thing is like, I did one because I was just feeling especially spicy.

Rich: I asked, 10 blog topics, um, on a specific thing. Um, and then I was like, great, right. A 300 word blog post for each topic, which is not the way to do it. Cause it was just this giant mess, but it did it. I mean, but then I would have to copy and paste. Whereas if I told it to like write a post on topic one, it would do it.

Rich: And then I could automatically paste it into a blog post. Um, But yeah, like, and I think

Catelin: the contextual nature and my experience is really with like chat GPT is like each of those little windows, right? Is a conversation. And so you're using the previous information and this is what makes it generative, right?

Catelin: Is like it's using the context. that you've already provided to give you the answer. And as you ask those follow up questions or add additional information or context, it's adding to that historical knowledge, if you will, or information, and then can come up with a more, um, potent, informational, specific response for you.

Rich: Yeah. And you can get more specific. I think price is a good one, especially if you're using it for like a shopping bot, um, it'll give you everything and you can say, please refine to show me only things like under a hundred dollars or whatever it is. Um, or with our, you know, what content marketing strategies for small business, you could have it refine those to be, you know, you could ask it, you know, What would it cost me to use an agency for this?

Rich: Which of these are under a thousand dollars a month? If I have limited resources, what's the best way to implement these? Um, you can also sometimes dovetail off of an idea. So you can ask it, you can say, Hey, take the second paragraph and expand that into 10. Bullet points for me.

Catelin: Yeah.

Rich: Um, so there's all kinds of things you can do when you're asking the follow up questions.

Rich: It is my favorite. Mm-Hmm. . Um, and you just end up this like big long conversation, right? Yep. Yeah. And eventually it will be, they'll have like a voice chat thing and you'll just don't, I don't want you to read it to me to, and it'll talk back to you. No. Um, we'll be just doing blog posts from the car and never actually reading them.

Rich: We'll just be

Catelin: hearing them. I have started to use voice memos. More specifically, or like voice to text, I think those have also gotten stronger, but uh, I

Rich: do voice to text as well, yeah. It's gotten much, much better. I think the, um, the Apple intelligence is fantastic. Um, I've been playing with it on the iPhone with Siri, and it's been doing a much, much better job.

Catelin: That's interesting. Yeah. I, yeah.

Rich: It summarizes text messages for you. So my brother sent a really long one the other day and it summarized it in like eight words and I sent it back to him. I'm like, this is how it summarized. And he's like, that's pretty perfect. And I'm like, yeah, so you're just overly wordy.

Rich: Like you can

Catelin: talk less. Verbose. That's me.

Rich: All right. So I feel like, um, yeah. We're good. Um, so how about it? Rum, these are some tips for perfecting AI prompting that we gave you. So detailed and specific, the more detailed, the better. Um, if you have a two pages of detail, you want to give it, give it two pages of detail, like that's okay.

Rich: Um, give us some examples. Examples are beautiful. Ask your follow up questions. Um, that's really where the magic is. Like sometimes I'll start with a really basic prompt and then I'll just continue to refine and go deeper, um, to get closer to what I want.

Catelin: Well, it's also like the, the idea of I know what I don't want, where it's like, and the first answer is not usually what I want.

Catelin: So it's like, okay, you're, you're close in this part, but tell me more here or don't leave out this. Exactly, exactly.

Rich: You can actually, in your initial prompt, give it negative prompting as well. I

Catelin: remember this. Yeah. Don't use

Rich: this. Don't use this. Um, Yeah. Like you could even tell it things like swear words are okay, or don't use swear words, um, you know, don't use overly flowery.

Rich: Language, you know, that kind of thing, be as concise as possible. Like whatever you want to tell it, um, you can, you're putting those rails on, right? You're quite literally putting it in a box of what it's able to do and not able to do. Um, and then you can always expand out if like it hits on something that you And you're like, Oh, I want more of that.

Rich: You can ask. Or I

Catelin: didn't think about that thing initially. Yeah. Or I

Rich: didn't think that would be in there. I definitely don't want that in there. Get

Catelin: out. Yeah. As always, you can find our agency at antidote underscore 71. And if you have a question you'd like to send our way, you can visit ctapodcast. live.

Catelin: Or if you would like to leave us a message and get a cocktail book, hot buttered rum won't be in there, but You can leave us a voice message on our hotline at 402 718 9971. And your question will make it into a future episode. We'd love to hear from you.

Rich: One hundred percent. And, um, if you leave us your address, we will not dox you.

Rich: I promise. Um, we don't do that here, but we will send you a lovely book. Our topic will be understanding the nuances of B2B and B2C marketing. So business to business versus business to consumer marketing. So that'll be great with an Italian espresso martini. I am looking forward to that one and finding out what exactly makes it Italian. And so the

Catelin: nuance

Rich: espresso, it is the nuance.

Rich: All right. See you next time. That does it for us.

Catelin: Okay. Love you. Bye.