89 - The Most Overhyped Marketing Tactics Right Now

Rich: Oh, I wasn't paying attention to the countdown, but hello, Caitlin.

Catelin: Here we are and seen, but also we are, and, and go.

Rich: I promise that at some point I'm gonna have my office clean so I can take off the blur and everybody can see my wonderful office. But why? But I know I, I just need to get rid of it. Never change.

Alright, but, um,

Catelin: what are we doing today?

Rich: Well, clean offices I think are overhyped, Caitlin. So, um, we are gonna talk about,

Catelin: so is clean laundry at my house? I

Rich: agree. Um, I, uh, wash and dry in about an hour or two hours. Uh, folding takes four to six business weeks.

Catelin: If that, I mean, if that, like that's, I turnaround time is PD for you.

Pull this out

Rich: of a, a laundry basket in my closet. Yeah. Which is also where I got my socks and underwear today.

Yeah.

Rich: Um, clean. But anyway, [00:01:00] um, but we're gonna talk about overhyped marketing trends two. So stuff like we're gonna talk hard eye rolls today. Yeah. Things that people just should just stop doing.

Maybe don't, maybe don't. And a few tips about like whether or not you should get into a trend or not. Mm. Um, and I'll share a couple stories I have about, um, the celebrity trend from the nineties and two thousands, um, which got problematic for a lot of people

Catelin: the late 19 hundreds.

Rich: Yeah. Too long didn't read.

What happens when your celebrity gets arrested? Um, for something heinous or gets convicted and sent to prison and you've got a contract with them anyway, what do you do? What do you do? I know our examples are actually different than that. It's more than just picking a celebrity, but there's some adjacencies.

Okay. Um. But before we do that, we're gonna talk about the Hemingway daiquiri and what I've seen, um, is so you are in the know, so it's a love it or hated cocktail because it has [00:02:00] no sugar.

Mm-hmm. Uh,

Rich: daiquiris are generally nice and sweet, right? Like, and this just relies on, um, booze and juice, but not juices.

We're not talking like peach juice or strawberry juice or any of that. We're, uh, talking grapefruit and lime. So, yeah. Yeah, it is considered overrated, which is why we have it today on our most overrated or marketing ADEs. Yeah,

Catelin: I, um, daiquiris were initially invented to like ward off scurvy. Mm-hmm. And green scurvy.

Yep. With the lime in. We just, we just had this conversation at, um, at a wine tasting last weekend. But what's the other, what's the other, um. There's another like sailor disease that I tried to talk about. It wasn't scurvy. Um, oh gosh. We went down this like entire rabbit hole of pirate diseases.

Rich: It wasn't like losing a hand or [00:03:00] having a, losing a leg and getting a peg leg.

It wasn't, it wasn't gang

Catelin: green. It was, um, it's not a gangrene.

Rich: You can't, like, you gotta cut it off. No, no drink is gonna cure that.

Catelin: No. No. Alright,

Rich: well if you remember it, we can get to it after the break. Scur

Catelin: scurvy and

Rich: I'll, uh, I'll take a look, but why don't, I'm so

Catelin: disappointed in myself. Yeah. So Hemingway.

Anyway, he, so.

Rich: Before you get to that, I just noticed one more note. Oh my God, we're off the rails already. Um,

Catelin: were we ever on? So

Rich: he tried a daiquiri and just thought it was too sweet and too light on the alcohol. 'cause I mean, Hemingway en enjoyed his booze. Like I think that's pretty well known. He did.

Yeah. Um. So he said he preferred it with no sugar and double the rum. I'm okay with double the rum.

Catelin: Yeah, that doesn't bother me. That's just a double then like

Rich: Yeah, but the no sugar, so, so how do you do the, how do you ruin a daiquiri, Caitlin?

Catelin: Well, it's two ounces of white rum. Uh, half an ounce of Marino.

Three [00:04:00] quarters ounce of lime juice, freshly squeezed a half ounce of grapefruit juice. Again, don't freshly squeeze your grapefruit juice. That's, I don't know if feels like what There's no God, or you can't. In this case, you can. I think the last time we were doing grapefruit juice, it was like you needed 60 ounces of it or something insane, so you can freshly squeeze half of a grape juice and then eat the half for breakfast the next day.

Lime wheel for garnish. Add everything into a shaker except your garnish, um, shake until, well chilled strain into a coop glass garnish with your lime wheel. It's like I can the sour. Yeah. Like I can No, I feel it too. Right here. Yeah. Like it hurts.

Rich: Mm-hmm. Because I mean, and you look at like, you hear Marino and you think Marino cherries and they're sweet.

But Marino liqueur, it's a cherry ish liqueur, but it's not sweet at all.

Catelin: It's not overly sweet. No, it's an aif, I

Rich: believe, right? Isn't that Yeah. In that category. That sounds right.

Catelin: That sounds right.

Rich: Um, yeah, so I did look up, um, sailor [00:05:00] diseases, but I don't know, thank you If that any of these could actually be healed from a drink.

Um, so in addition to scurvy, which Yes, the citrus, it's vitamin C deficiency. So lime was common for them. Yeah. Uh, typhus. No dysentery wasn't, alcohol's not gonna help your dysentery, malaria, yellow fever, and gangrene. So those were the five, uh, most common, um, sailor diseases. Aside from, I'm gonna, I'm gonna ask scurvy.

Catelin: I'm gonna ask the, the group chat. Okay. Uh, and I'll report back about what disease I was talking about.

Rich: All right. Well, while you do that, uh, we will forget that the Hemingway daiquiri even exists. Um, here's the

Catelin: thing about Ernest Hemingway is like, um, yes, great American writer. I think he was also kind of like a notorious asshole.

And so this isn't entirely surprising to me, uh, but maybe that, I don't know. I don't know.

Rich: Yeah. [00:06:00] All

Catelin: right,

Rich: well you look that up, um, on your sailor disease and we'll be back after the break with more.

Okay. I know

Catelin: that you were all on the edge of your seat. Yep. Update. I'm just wondering what scurvy Sailor disease was talking about. Gout was a common, I think, common issue as well as just which alcohol

Rich: does not help.

Catelin: Yes. But I think where I was thinking it, um. It could be aided with the vitamins is like in hydration because it's a buildup of uric acid.

So like your kidneys are not functioning as well as they could be, I think Uhhuh. And so you need to like flush that out probably. 'cause they're not drinking any sea, you know, like any water out at sea

Rich: and they're just drinking a whole bunch of rum, just drinking

Catelin: a lot of rum.

Rich: Alcohol, like lime juice, like the kidneys work, like with that alcohol in it.

Yeah. So, yep. [00:07:00] You wouldn't have scurvy. Good news, but bad news is you have guch out and your feet would hurt. So, yeah. Um,

Catelin: ugh. Wow. Being a pirate sounds gross and hard, that's all.

Rich: Oh, yeah, yeah, yeah. It's not like any, I mean, even in the movies, it looks gross and hard. Like they, they

Catelin: do have like, they just need to all wash their hair.

They're just like the unwashed. I think they just need to watch. Although like

Rich: I'm watching Spartacus right now, again, I'm rewatching 'cause I never saw season three or four, so I'm going back through it. I didn't even know that was a show. Um, yeah, it was actually really good. It was on. Is it on Stars?

Maybe. I don't know. Okay. It's on something that's like one of the, one of

Catelin: the services we don't have at our house.

Rich: We got it for like $49 for the year on a deep sale prepaid. Okay. So I just did it because, um, there was something else on there that we were watching and then I'm watching the neighbors next door, which is really creepy.

I just finished that. It was only six episodes. I was like, whoa, that's done. But it's British, so that makes that effect. Okay.

Catelin: The neighbors next door is what it's called.

Rich: Yeah. The couple next door. That's what it [00:08:00] was. Okay. I, the couple next door, I was like, the neighbors next door is not, the neighbors next door imply redundant.

Redundant. The next door people are my neighbors. Yes. Um, so anyway, in Spartacus, like same thing. Like, it's like y'all need to wash. Like, 'cause it's a bunch of like slaves. I mean, it's a story of Spartacus like trying to overthrow Rome. And then like in one episode, they all, like, they get in the river, they, they come across the river and they get in the river and they wash like once can I, a.

In their life. It's so awful. I just tell you,

Catelin: last night we were talking about enslaved people. Uh, my daughter has an atlas that's like mm-hmm. Um, different atlases. So there's like an animal atlas and there's a historical atlas. Oh, okay, cool. And my husband was like reading it to her and he is like, oh, the pharaoh's built the pyramids.

And from the other room I was like, pharaohs didn't build 'em, the slaves did. He is like, she's not five yet. Let's back off.

Rich: I get it. Just tell our aliens came down and used the dinosaurs to haul big stones. You'll never

Catelin: be allowed to [00:09:00] babysit.

Rich: Oh, I can, I can spin a yarn. Um, it's part of why I like Shonda Rems book so much is because she talks about, she's like, I just lie for a living.

And she said, so it's so easy to just do it in real life. It's fun. Yeah. Just make up an excuse. Oh

Catelin: yeah, I, so

Rich: we should probably be talking about, um, should we overhyped overrated marketing trends. So, um, before we get to them. Sometimes a trend can be good to jump on.

Catelin: Yeah. Like I think it

Rich: can be good.

Catelin: I think where trends can be really fun and interesting is primarily on social media, right?

Mm-hmm. Which I think is mm-hmm. Is a majority of what we're talking about anyway, but um Yep. Where you can hit

Rich: it fast. Yeah. And like get on it and get out. 'cause you don't wanna be the late one to the trend and everybody's like, oh, that's so last year.

Mm-hmm. Mm-hmm. Mm-hmm.

Catelin: Yeah. I think like, um, watching your trending audio or like if you see a funny.[00:10:00]

Clip that somebody else has done. I, I'm thinking like primarily Instagram reels 'cause that's where I spend the most of my time. Right. But so, um,

Rich: and we've jumped on like, so, and I think there's also a difference between trend and topical. So we've jumped on some like trending topics, like the TikTok band.

We jumped on that one really fast. It was one of the most listened to episodes. Mm-hmm. Mm-hmm. Um, we jumped on like. Twitter when it first started to shit the bed, and then when it continued and when it was on fire and then when they threw it in a dumpster and then it was rolling down the hill in a flood, like, oh my God.

Um,

Catelin: I don't wanna talk about Twitter ever again. I know, I know.

Rich: Well, it's dead, so, um, so trends though, are more like, it's just something that everybody else is doing in marketing, so you wanna do it too. Mm-hmm. So. I think you gotta look at is it super niche or is it very widespread?

Yeah.

Rich: Like how much bang for your buck are you gonna get for this?

Um, does your audience give a shit? Yeah. Like there's that, like it's the give a shit factor. Yeah. I had like to use that as a, [00:11:00] it's a measure, it's unit of measure. Um,

Catelin: the shit. The shit quotient. Yeah. Quotient. The shit. Quotient. Quotient.

Rich: We should turn that into a math equation. Except I'm really not good at math, so No, I won't be doing

Catelin: that.

Rich: Um. Does it make sense for your brand? Like mm-hmm. And I think along with that, should your brand be in this conversation and yeah. Our first one we, uh, we'll get to some of that like later. But like, is it a trend that makes sense for your brand? Mm-hmm. Um, so I'm just kind of thinking ahead to next week 'cause I've actually read the prep for that.

And there are some things where you're like, you should just look at trends or you should look at what other people are doing and go, yeah, my brand shouldn't be a part of that. Not

Catelin: for me. Thank you. I'm

Rich: out. Mm-hmm. Yep. I love that for you. Bye. Um, and then how bad could it go is a question you should ask yourself.

Wow. What's the worst that could happen? Um,

Catelin: yeah, I think the, the niche, uh, factor I. Maybe should be, [00:12:00] uh, peeled apart a little bit more too. Yeah, because like some of the things, it's like, so your, you know, social media manager sees something, but your primary audience is then their like forties, fifties, sixties, right?

Mm-hmm. Is that gonna. Does it matter? Is that gonna land? Is that gonna connect or are they gonna be like, I don't understand why this brand is making a, you know, an AI action figure of like, who works at their company where it's like, this doesn't, doesn't make sense.

Rich: Yeah. Mark, mark safe from putting a photo of myself in a, uh, Barbie doll box this week.

Oh, yes. And if you've seen that trend on Facebook, it's, I think all the gays are doing it, I'll tell you.

Catelin: Oh, okay. Oh, you're putting. It's in a Barbie box. It's a Barbie box. Barbie box. But it's a action figure box. But it looks, yeah, yeah,

Rich: yeah. I can send you a few. It's just like

Catelin: I've seen them, I'm like, no, like

Rich: you're just scanning my face and my face is out there anyway.

I don't really care. Yeah. [00:13:00] Um, I think the other thing about nation widespread though, or niche widespread, is it doesn't have to be this huge thing. And sometimes that can work against you if it's niche, but it's your niche. Right. And it aligns super well with your audience.

Catelin: Yeah.

Rich: Like, yeah, it's great. Great.

Mm-hmm. Like you should actually get more play out of that than if you try to do this big thing that just sort of doesn't really fit mm-hmm. What you're doing. Yeah. Um,

Catelin: yeah. Yeah.

Rich: All right. So I think we got three hot takes, Caitlin.

Catelin: I think, um, this. Dovetails nicely into anything AI generated creative.

Jesse, when we were kind of putting the feelers out on this, Jesse was like, don't create anything with ai, like visual, creative, and, um. I mm-hmm. Might tend to agree. I think the, the main thing is I was talking to somebody like outside of the agency about this, where they were like, this, this [00:14:00] image looks good.

And then you look at it and you're like, mm-hmm. Oh, actually, like their faces are melting off. Or they have like a strange haircut. Hands are always a dead giveaway, hands, and sometimes like toes or feet. It's like. Yeah. They get like the lobster cloths. They got extra hands

Rich: or like Yeah. Or they're fused together or they're, yeah,

Catelin: they're like four, like three fingers on one hand, but it's just like one, yeah.

All of

Rich: it hands. And, um, I hope Adrian, Adrian, if you're listening to this trigger, warning toes are also a, um, yeah. An issue.

Catelin: Yeah.

Rich: Um, I just call her out

Catelin: and it is like, um. Yeah, anywhere. It's not, it's not unlike trying to like Photoshop something either, right? Where like three dimensional beings are difficult to render in a two dimensional space.

And so it's not surprising that this new technology is getting humans wrong. Um, but it does like raise the flag really easily. We [00:15:00] had one. Someone sent us an image to be used on like a landing page or something, and the, the closer we looked, it was like the, there was words on signs in the background and we're like, this, this isn't even words.

Like they weren't straight across and then like it was. Yeah. It's, it just kept getting worse.

Rich: If the more you look at it, the worse it gets. Mm-hmm. It's probably not. Right. And it's, it's not to say you can't use AI for a lot of things. Right. AI has great stuff and we've got whole episodes on that and we'll do more.

Yeah. Yeah. Visual AI is really problematic right now. Yeah. Um, I think that where I want it to be is I want to give it like we've got a. Like for some clients we have a huge photo library on our server.

Mm-hmm.

Rich: Um, we can get a link to that, that we could provide to ai. I want it to go through those photos and tell me which ones of our own photos we should use based on the topic.

Yeah. 'cause um, Google's gotten really good at like reading photos and telling, cataloging the photos or, yeah, [00:16:00] cataloging Perfect. Um, and then finding something in that catalog keywords.

Catelin: Yes. Yep. Absolutely. Yeah. 'cause I don't wanna

Rich: type in keywords like if Google can, if I can in my iPhone or in Google photos, I can say cat pictures or Cat and it shows me all the pictures with a cat, some AI should be able to go through all of my library and just tag them all as cat.

Yeah.

Rich: Um. It does get him wrong. Every once in a while Ramsey is sometimes a cat because he's got these pick ears, like they get confused. Um, yeah. So yeah. I mean,

Catelin: is he maybe like part cat anyway, just like the lounging and that's what I think. Oh, I thought you were gonna say the

Rich: asshole part of him

Catelin: is maybe part cat.

Oh no. I love Ramsey. He doesn't give a fuck. That's my favorite part. No, he does not.

Rich: He was born with zero to give zero. Um, yeah, so I think. And, and doing anything to your point where AI does it all, like even writing or topics, like you've got to edit that. You've got to filter that. You've got to, you've gotta read it [00:17:00] for one thing.

Yeah. Some people just don't.

Catelin: Oof. Huh? Yeah. Alright. So it stresses me out. I think the other thing too is like, and, and maybe this is like also overdone, where it's like, oh, I asked AI to make this thing and here's what it did. Oh, here's why it was wrong. Like it's, I don't know. Great. We all know AI sucks at

Rich: certain things and it's good at certain things.

It's done so you don't have to make that your like life story. Yeah.

Catelin: Yep.

Rich: Um. You know, I wanna like dovetail that into what we have listed on the sheet as number three, because I think like we're talking imagery and then we'll come back to number two. Yes. Does that work for you?

Catelin: I think that sounds great.

Rich: And this was mine. I submitted this intentionally bad graphic design. Mm-hmm. Um, using Microsoft Paint to create your billboard and pretending like our graphic designer's gone. So we're having a sale. No. Mm-hmm. No, no, no, no.

Catelin: It was fun. Like, [00:18:00] yeah. I think it was funny once. Mm-hmm. Like the first, the first person who did that the first or second time.

Right. And it was

Rich: one, there was a billboard like in, in LA somewhere. They were hiring a graphic designer, like good graphic designer. That's

Catelin: the, that's the perfect use for it. Yep.

Rich: And that one is the only time I've thought, oh, like that. That would make sense. Yeah. But then everybody started doing it and it's like, mm-hmm.

You're just dumb. Um.

Zac: The big one that I saw is that, oh, somebody on TikTok, like an actual, I dunno if they were an actual graphic designer or not, but they started redesigning, uh, big companies logos and like, especially like sports teams and making them intentionally bad. And then from that, uh, actual like, brands were requesting that they do it because she would get like.

Millions of likes and like a ton of views. And I don't know, I, I could see how that would be, uh, like something that works on TikTok and for [00:19:00] like, maybe like a national brand that's not taking itself so seriously, especially like a sports team. Mm-hmm. But, well,

Rich: Wendy's, Wendy's doesn't, they got zero fucks to give too.

Catelin: Beyond Meat is also a hilarious follow. Oh, is it? I don't know if that, yeah. Yeah,

I'll have

Zac: to check it out. Anyway, yeah, that's another, I think, aspect of it. Mm-hmm. But.

Rich: So I think that, um, yeah, that can be really problematic because your image is your image and if that stuff gets out there on Google, it's actually gonna show up for your brand when people are searching for your logo and stuff.

Right. So you've gotta be really careful and like the whole No press is bad. Press no. Like, is a bad, like no, there are bad likes. Mm-hmm. A hundred percent. Where people are making fun of you and mocking you.

Catelin: Well, and I think, I mean. On this podcast, we are geared towards small, to me like mm-hmm. Small to small, medium sized businesses.

Wait, PepsiCo's not listening. Don't. Right. I thought

Rich: the CMO of Pepsi was listening.

Catelin: Oh, I hope so. I doubt. Uh, but [00:20:00] they like a Nike or an Amazon, like they have the awareness to overcome, and I think we've talked about this in terms of SEO too, where. You'll never out buy Amazon mm-hmm. For keywords because they have such a huge organic presence.

Yep. And it's kind of the same idea here, right? Like, you're never gonna overcome the, like, good stuff with a funny cliche kind of thing like this. And so, well, and if

Rich: you've got a Go ahead. No, I just like

Catelin: a smaller shop, right? Mm-hmm. You don't have the, the same. Cred necessarily. Yeah. And I

Rich: think that like if you're a Nike or an or, um, an Apple or somebody like that, you've probably got videos that have millions and millions of likes and views.

Mm-hmm. Um, if you're your average, like mid, mid-size business, small-size business, and you get a TikTok of a bad logo that goes viral and gets a million, 2 million likes, you are never gonna have any [00:21:00] content that is better than that or has more than that with your regular brand. I mean, in all honesty, you might as well just change your logo to the bad logo, like, because that's what people are gonna know you for.

Yeah. Um, or don't do it. Don't do bad graphic design on purpose.

Yeah. Also,

Rich: yeah. Do not use comic sands. It's not funny. It's not ironic. Nobody likes it. Nobody cares. Stop it. I just, sorry. Now I'm scolding people. I don't mean to scold the listeners. None of the are listeners are using comic sands for sure. I

Catelin: just, I hope not.

I really hope not. Please don't use comic sands. You can be the bad cop. I'll be the good cop. Okay. Please don't do that. It's not

Rich: cute. No, it's not. It's kind of gross. Um, it's the grossest.

Catelin: Yeah.

Rich: Yeah. Um, and if you do control your computers at work, um, maybe. Delete comic stands from everybody's library. Just get rid of it.

Totally. Great.

Catelin: Debbie from accounting is gonna be pissed when her email signature doesn't work anymore.

Rich: [00:22:00] She can Well, and she also cannot make that sign for, uh, the refrigerator to tell people to that it's going to be emptied on Friday and throwing out all your shit leftovers

Catelin: Friday. Get your shit out of the fridge.

Yep.

Rich: I mean, honestly, if I were her, I would keep all the glass, like the really good, like dishes. I would just keep everybody,

Catelin: every office needs a Debbie from accounting. This is not a knock on. Debbie, she fills an important role. She just, um, no clip art, please, Debbie. No clip art, no comic sands. Mm-hmm.

That's all just art.

Rich: A nice good, like garand or something. It's just a thing. She doesn't know

Catelin: what that means. I know.

Rich: Well,

Catelin: that's in

Rich: her list.

Catelin: I, all right. Should

Rich: we move on?

Catelin: Yes. As someone who is quickly approaching, like Debbie from accounting adjacent age, I would like a, I would like a definition on the next one.

Um, what is a. Or a, or a, uh, an example of a mega influencer. I mean, who, I mean

Rich: obviously the Kardashians are mega [00:23:00] influencers. Um,

Catelin: are they doing like paid social campaign? I mean Yeah, they are Uhhuh, yeahs kind. Yeah. Stick that's, yeah. Um, that's how they make money show. I go out of my way to not pay attention to anything that they do or say.

I camera keeps

Rich: zooming in and zooming out. I'm like, what is going on? It's like really

Catelin: trying to get in the pores.

Rich: Sorry if that makes it hard to edit. Zach. Um. So I think Omega influencer, the bit real, the real thing here is don't go with someone who lacks trust and authenticity for your brand. We've talked about micro influencers.

I'm pretty sure we had that in an episode. Um, I don't know. They all blur together in my mind sometimes, but, um, if you're going to have an influencer, have somebody who actually uses your product, like the best thing I've done. Go find people who are posting about your product already. Mm-hmm.

And then

Rich: offer them free product, some money to continue to do it.

Yeah. Um, but yeah. I love it when somebody posts and they're like, and I think the Kardashian, one of the Kardashians did this at one top point. But like, [00:24:00] you're like, that's not even how you use that product. Like, it's not, that's not even right. Mm-hmm. Um, also if the drunk elephant people are out there, I just discovered their face creams.

My God, I would like to be a spokesperson for Drunk Elephant. I, this is done through, um, the AI filter, but I have a lot of lines. Um. So anyway, I,

Catelin: I think referring back to the, um, does this genuinely resonate with the target audience? Yep. I don't know that you are drunk elephant's. Target demographic.

Rich: Oh, well, maybe could I just get some free product?

Catelin: Sorry.

Rich: Um, send it to Charlotte's. I'm so sorry's daughter. We'll have her on the podcast. She's not gonna,

Catelin: she's not gonna surrender it to you.

Rich: Oh, okay. Well, nevermind. Forget it.

Catelin: If she gets the free product, she's gonna use it and she should for, so we have to go buy my own. Yes.

Rich: I guess my skincare routine will just still stay like

Catelin: [00:25:00] nothing.

Do you want some I did get free product actually from a brand that, like all of my skincare is from, they sent me a thing that was like, you can, if you write a review for this. Um, we'll send you and all you have to pay is shipping. And I love the cleanser. I'm not just saying that so much so that I like bought more of it.

So if you would like some, um, like we talk Yeah. Some cut cleanser. Yeah, we can absolutely talk. Uh, that said, I am their target demographics. Yeah. So making

Rich: sure that it. Fits. Um, and if you're serving a niche market, some sort of a broad audience isn't gonna work for you. Mm-hmm. You're never getting your money back out of that ever.

Yeah. Now, are they getting the money back out for the cost of that product to you? Have you posted on social media about it? Oh, you did a review?

Catelin: Yes, that's right. Yes. Yeah. Okay. Yes. And then they sent me a coupon code.

Rich: Wow. Nice. I know

Catelin: it was a big, it was a big day for me.

Rich: Caitlyn's working it. Um, so yeah.

The other thing that you've run into with this, which is kind of where I was leading with [00:26:00] celebrities, is if something happens, which I influencer, you're a celebrity in my heart, the brand is

Catelin: RMS Beauty and, uh, they do have a great social media presence. So just in case they're listening.

Rich: All right, cool.

I'll have to check that out. Um. If you've got, uh, a celebrity or even an influencer, even if it's a micro influencer and they get arrested, they do something terrible, they get accused of something, even if they maybe didn't do it. Um,

Catelin: like, this makes me itchy.

Rich: You go like, you go down with them. Generally you've got distance yourself, Jared, from Subway.

Um, oh, I forgot about it. I just Google that one. If you don't remember that one. I remember.

Catelin: Vividly, unfortunately. Yes.

Rich: Yeah, somebody was doing a, trying to do a sponsorship where, um, a sandwich shop, like had a celebrity spokesperson, and I saw it on social media and they're like, don't do it. We went down [00:27:00] this road already.

It's like, oh. And then somebody, all the comments were things like, scan his hard drive before you sign him. And I'm like, Ooh, ouch. Good god. But it is like, it sticks in the collective consciousness when there's something bad going on about that.

Catelin: Yeah. Yeah. Um,

Rich: I mean, you look at, I mean, just basically pick a celebrity and headlines that had some sort of sponsorship and something bad went down.

Especially if it gets proven that it really happened.

Catelin: Yeah. Woo. Well, and I think, yeah, like recently, uh, a lot of people have pointed to Martha Stewart as kind of the like mm-hmm. She's the exception to that rule,

Rich: which it took her a little bit to come back though

Catelin: it, um, and yes, I would argue she probably never really like, went away necessarily in terms of like money or, you know, status.

Oh no, her money was fine. Yeah.

Rich: Um, Paula Dean is another one. [00:28:00]

Catelin: Yeah. I don't know if she's back though. I think she's, no, I don't.

Rich: She's not. Yeah, I don't think she is. Yeah. So I think that like looking at that, and I think if you've got somebody who's more niche like Caitlin, you're a user of their product and if you're posting about their product and you do something, they can distance themselves from you pretty easily.

They're like, it's a user who gave us a review, our policies, to send free product to users who give us reviews.

Mm-hmm.

Rich: You know, we didn't pay for this. We didn't ask this. Yeah. But if they were paying you $2 million and you like got arrested for something like that's a problem. I would

never, it's hard to distance.

I know,

Rich: I know. Um, well, 'cause if they pay you $2 million, you're gonna be on a beach somewhere committing no crimes. Yeah. Sipping drinks.

Catelin: Just, but not a Hemingway daiquiri.

Rich: No. God no. Not one

Catelin: of those. Oh, that's like

Rich: the, maybe it's the second drink that I've looked at and been like, I, this just does not sound good to me.

Catelin: What's the one I'm trying to remember. It doesn't matter.

Rich: Even the lime juice is, but like. So you're just gonna throw grapefruit juice in there too. You're just gonna make it as tart as you [00:29:00] can. Daiquiris don't need grapefruit juice, no strawberry. That's actually one of

Catelin: Tyrell's favorite games to play at our home bar is Will it Dak?

Does it dak? Oh, where they'll just like make daiquiris like the time that he and his friends made French 70 fives with do Perignon. And you almost had a heart attack when you heard the story.

Rich: I would just drink the dom myself.

Catelin: Do you want to straight? We bought some on an auction.

Rich: I mean, yeah, next time I can get up there.

Um, excellent.

Catelin: Well, um, shall we do that on our next episode maybe? Yeah,

Rich: we could do the drink is just Dom in the episode. If Kate and I are splitting a bottle of Dom, the episode's gonna get wild.

Catelin: It's gonna be, it's a, that's a CTA after dark episode, maybe. Yeah. It's

Rich: too bad we can't afford two bottles, a dollar because then we can each have one.

But that'd be, I, I'm not, doesn't if I can't do that anymore. Exactly. Do we budget for that? I don't think we have budget for that.

Catelin: You're the

Rich: boss, Zach. Zach's like, you control the budget. I don't know. Alright. Should we, should we bring [00:30:00] this home?

Catelin: I think so. Yeah. Let's, uh, I don't know. You get it? Just like, don't, yeah.

Just like, don't do stuff that doesn't work for you.

Rich: Make sure it makes sense. Yeah. Like that's really the number one thing. And also like my favorite though is. What's the worst that could happen? And really think about that. And if that happens, how hard is it gonna be for you to deal with it? There's so many other marketing tech.

Well, my therapist told

Catelin: me that I had to stop catastrophizing. So you have to ask somebody else what the worst thing is that could happen. I'm not allowed to do that anymore

Rich: in business. Um, play hope for the best plan for the worst.

Catelin: That's fair. Alright,

Rich: that's fair. But in this, just think about how bad it could go and how you would deal with that.

And like, you really do need to get outta thes sacrifice these. Otherwise you can end up in a catastrophe. Mm-hmm. Yeah. Absolutely. Right. So I think that's, that's my summary. That's all I've got. That's,

Catelin: that's it. You can find our agency at Antidote seven one. Uh, if you have a question you'd like to send our way, you can visit CTA podcast live to send us an email or leave us a [00:31:00] voice message on our hotline.

4 0 2 7 1 8 9 9 7 1. Your question or comment will make it into a future episode and we won't make you drink a Hemingway daiquiri unless you want to. I'll not.

Rich: Um, and I will note, we did send out, I did a good job. I got them to the post office we sent out. I'm so proud. Books to our four guests that we've had recently.

You win a think all of this

Rich: have aired. Yeah. And if you win a book, Zach will get your address and we'll ship it to you. And you can use a PO box if you want to. I don't care. It comes us PS We don't need

Catelin: your, we don't need your human address. Um. We'll just send it to wherever you want your office.

Alright, so we

Rich: have, um, another, uh, I don't know, not really Debbie Downer, but negative, uh, more negative topic coming up. Mm-hmm. Next week. Mm-hmm. Uh, we're just on a roll here. It's gonna be the worst ads we've ever seen. We're gonna hit three of them. Uh, and they're pretty bad, so. Yep. Um,

Catelin: and get worse the longer you think about them.

Oh yeah. It's like, that's the real kicker. It's like pi

Rich: generated images. The more you watch them, the worse they get, the worse it

Catelin: gets.

Rich: Um, and [00:32:00] I'll,

Catelin: you know where to find us when, when we talk about the worst ads we've ever seen. And, uh, next week, uh, see you then.