Cocktails Tangents & Answers Episodes | Antidote 71

Hello Sun | Antidote 71

Written by Antidote 71 | Aug 28, 2025 10:00:00 AM
 

Three Marketing Campaigns You Should Steal

We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.

 

 

Hello Sun

Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink. 

For the Hello Sun, Eden Laurin of The Violet Hour crafted her aloe liqueur by reducing aloe water and blending it with rhum agricole and honey, then paired it with mezcal, lime, cucumber and mint. The result is light, refreshing and the perfect cool-down on a hot day.