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17 Giostra D’Alcol

The Rise of AI in Digital Marketing (ChatGPT) 

Many are divided on the rise in popularity and usage of Artificial Intelligence. On one hand, it's potential to be an extremely useful and helpful tool in almost every industry is exciting. On the other, many fear that it could end up displacing people from their jobs.  With the recent introduction of ChatGPT, AI is becoming more powerful than ever. In this episode, we'll discuss its potential usage in the world of digital marketing and beyond.

Giostra D'Alcol 

This week's cocktail is futuristic in style and unique in flavor. First presented at the 1931 International Colonial Exhibition in Paris, it was drunk under a spectral green light after a gong had been struck. One of the only known examples of a cocktail with Barbera in it, another defining feature is that you garnish this with a piece of chocolate and cheese on a stick. We hope you enjoy this retro-futuristic cocktail. 


  • 2 oz. of Barbera d'Asti wine(substitute for red win if unavailable)
  • 1 oz. of Campari
  • 1 oz. of Baladin Cedrata soda or sparkling lemonade 
  • 1 square of tempered dark chocolate
  • 1 square of cheese


Combine the ingredients in a glass over ice and garnish with a skewer of chocolate and cheese.

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Episode Transcript

Catelin:     Welcome to Cocktails, Tangents, and Answers: the podcast where we explore the latest and greatest in marketing and technology. In today's episode, we're discussing the emergence of ChatGPT, a new chatbot that uses advanced natural language processing to have intelligent conversations with customers. ChatGPT is the latest in a long line of chatbots, but its ability to understand and respond to complex questions sets it apart from the rest. Tune in as we explore the potential of ChatGPT to revolutionize customer service and discuss how businesses can integrate it into their marketing strategies. Cheers. If that sounded a little bit more rehearsed than we usually are, it's because it is. Zac, you want to tell us how we landed at that particular intro?

Zac:           Yeah, of course. So that intro was created by ChatGPT. All I did was give it the prompt, "Make an intro for a podcast called Cocktails, Tangents, and Answers, and the episode will be over ChatGPT." So that's what it pumped out. And man, I think that's insane.

Catelin:     It is startlingly good.

Rich:          So you didn't give it marketing and technology as topics or anything?

Zac:           Oh yeah, I actually... I forgot about that part too. I said it was a marketing podcast. Thank you for bringing that up.

Rich:          Oh, okay.

Zac:           It's a marketing podcast...Loga

Rich:          Because I was like, "Did it just crawl? "

Catelin:     It's a genius.

Rich:          It listened to all of our past episodes at 10x speed and cranked that out.

Catelin:     In 13 seconds. So my husband came home from work, he is in tech service, like customer service for a TV company. And a lot of his role is focused on more efficiently helping their customers solve their problems. And so they were experimenting a little bit and he came home and was telling me about this. And I was like, "This..." Because I've seen chatbots before. We've all seen and it's robotic and terrible and they don't speak like humans. So he's like, "No, this one is legit and let me show you." So then he proceeded to tell the chatbot to write a sonnet in the style of Shakespeare about my butt.

Rich:          Oh.

Catelin:     And then it was decent, which was terrifying.

Rich:          So you brought the [inaudible 00:02:37] with you?

Catelin:     It wrote the first one. Yeah, so it wrote the first one and I was like, "This is ridiculous, but also thank you for the compliment, I guess." And then he was like, "Now watch this." And he was like, "Make it more lewd." And so then it rewrote the thing and made it...

Rich:          Nasty?

Catelin:     But it was like middle English lewd. So.

Rich:          Oh.

Catelin:     Yeah. So still using the characteristics of Shakespearean English, but it was... I don't remember what it said, but it was pretty funny.

Rich:          There was plenty of lewd going on back at that time.

Catelin:     Oh, a hundred percent. People have been gross weirdos since the dawn of time. I think that's indisputable.

Rich:          I think what everybody's going to wonder though is where is this sonnet? Are you going to recite it at the end for us or?

Catelin:     No, I won't be doing that.

Rich:          Get that e-mark on this one. Which, so far so good.

Catelin:     I didn't save it, but I am curious to know, because I think it learns from itself, too, because you can give it feedback and we'll talk a little bit more about this, but it's creepy and also fascinating and the line is real blurry between the two for me.

Rich:          Yeah. The whole AI thing is an interesting territory going down and it's amazing that we're here when the first time they tried this, they kind of let loose in AI with, I think Twitter basically. And it was able to learn from only Twitter and within 10 minutes it was a racist Nazi and they had to shut it down.

Catelin:     Oh yeah, I remember that.

Rich:          But what's interesting about this one is it does seem to stay focused on your topic and it really tries to pull things contextual around there. And I mean, just reading that opening, that could be a script.

Catelin:     Right?

Rich:          A little bit self-serving like...

Catelin:     ChatGPT is the best app on the planet.

Rich:          Yeah. But it's like, kudos to that. Toot your own horn, ChatGPT.

Catelin:     Yeah.

Rich:          But yeah, that's a little bit nuts. So we'll get into that. But I think that before we do, I could sure use a drink. Could you use a drink?

Catelin:     Yeah, please.

Rich:          So I am not familiar with this week's alcohol drink.

Catelin:     I'm not either. I'm not sold on this, Zac.

Zac:           Okay.

Catelin:     Giostra del all?

Rich:          D'Alcol. I think there's a...

Catelin:     D'Alcol, yep.

Rich:          Yeah. Which translates to alcoholic carousel, which I mean a carousel of alcohol sounds wonderful.

Catelin:     Does it though...

Rich:          But being on a carousel while drinking...

Catelin:     'Cause that sounds like bad college choices.

Rich:          Right? Well...

Catelin:     Riding a carousel of alcohol.

Rich:          You're right, it does. I think that's like you put it on a lazy Susan in the middle of the table and just... Yeah, that's a little bit wild. So it's a Campari drink, which I am really great with. 60 milliliters of Barbera d'Asti and then your Campari, 30 milliliters. And then Cedrata, which is a lemon soda drink. So I think you could probably put any lemon soda drink in there. And then a square of cheese and a square of tempered dark chocolate, which goes... I think is the garnish across the top. So.

Catelin:     Okay, two things, just we're throwing a cheese cube in, which I'm not mad about. I love charcuterie. That's great.

Rich:          I mean, a snack with your drink is always a good thing.

Catelin:     No, it's welcome. Why does it have to be tempered dark chocolate? That's just an extra step of nonsense.

Rich:          Yeah, I agree. So I mean it came about in 1931.

Catelin:     You have to melt it and then re-harden it.

Rich:          Yeah. Somebody was trying too hard, I think. So this is from, let's see, we've got a little history here in the notes. Officially presented at the International Colonial Exhibition in Paris in 1931.

Catelin:     Oh.

Rich:          So we're coming out of the Great Depression and just feeling like we need a stupid drink with cheese...

Catelin:     Let's get weird, yeah

Rich:          ... And complicated chocolate. And it was drunk under a spectral green light after a gong had been struck. So we've also got a show with our snack and our beverage. I feel like we could recreate this. It seems fun. The cheese is just there because it's eccentric. So you're right. We're just getting crazy, getting a little freaky. Put some cheese on there. And the chocolate is really the pairing with the liquid, apparently. I don't know, so tempering it makes a change in the taste. I think it's...

Catelin:     No, it's just the appearance. It just makes it shiny

Rich:          Work. Yeah, but I mean also, can we talk about this being a wine based drink, right? Barbera d'Asti.

Catelin:     Yeah.

Rich:          And I had a car once, so BMW at one point was naming their colors after alcohol and it was Barbera red, and that's how we discovered Barbera, which is actually a very lovely wine. I feel weird about putting Campari and lemon lime soda in it.

Catelin:     Yeah, I don't know. I guess I stand by my initial assessment. I'm not sold on this.

Rich:          All right, well we don't have them with us today. I do have Barbera at home. I actually have all of these things at home. I will make it, and then on a future podcast we'll talk about it, but I'll definitely tweet you about it. Or, based on our last one, I'll Mastodon you?

Catelin:     Yeah, I think we need to amend our previous episode and say that the end of Q1 2023, Twitter will not make it that long.

Rich:          Well, I mean, I don't know...

Catelin:     It's not going to happen.

Rich:          Now we've got the poll about should Elon step down that he put out and 57% said yes, he should step down. Who he gets replaced with, we'll see. But apparently Tom from MySpace was in the comments and more than willing to jump in and run Twitter for a bit. So I think that would be...

Catelin:     I wonder what he's been up to since 2002?

Rich:          Just I think spending money and laying low and probably living well. So yeah...

Catelin:     Not blowing billions of dollars on an un-monetizable platform?

Rich:          Right, build something from scratch and then sell it for, I don't know how much MySpace sold for, I should know that, it's in one of my classes that I teach, but making some bank.

Catelin:     That's what you get the Cliff's Notes for. Yeah.

Rich:          All right. I think weird alcohol...

Catelin:     Let's get Logan in here. I'm excited. I haven't had a chance to really get to know Logan super well. So the fact that I get to do it live on the air, I mean live to me.

Rich:          Live recorded, yeah.

Catelin:     Live-ish. Yeah.

Rich:          Live in front of a studio audience. Zac and I will be your studio audience.

Catelin:     Yeah.

Rich:          It'll be interesting. So we're going to talk ChatGPT with Logan, who is a new employee and kind of interested in all things tech and finance and digital. So I think time for a dance break and we'll be back.

Catelin:     Let's get to it. All right. Welcome back. Logan.

Rich:          Yay.

Logan:       Hello. Hello.

Catelin:     Thank you for joining us.

Rich:          And I stayed, by the way.

Catelin:     Hi. I was saying that I haven't really had a chance to get to know you and so I'm excited to do this, we said live, which is true for us, but not true for anyone who might actually be listening to this.

Rich:          For them, four days ago it was live right when you jumped forward.

Catelin:     Yeah.

Rich:          We also call that the Catelin 20 Questions Grilling, that typically happens when you join.

Catelin:     But it's pleasant. I'm nice.

Rich:          It's only scared a couple of people.

Logan:       I don't think I've been grilled yet.

Catelin:     And they've stuck around.

Rich:          No, you really haven't.

Catelin:     Yeah, it's been a weird couple of months since you started. I've been very work from homey because we've been doing so many projects so I just... We've been like ships passing at night. Or day. Because we work during the day. So with that, I would like to know some of your background and then why you decided to work here with us weirdos.

Logan:       Yeah, so I'm currently at school at USD.

Catelin:     Yeah, University of South Dakota.

Logan:       University of South Dakota, especially for my California friends. Very confusing out there.

Catelin:     Yeah.

Rich:          They have a USD and an SDSU except U S D. Theirs colors are blue and gold. Where here SDSU is blue and gold and SDSU out there is red and black. We're here USD. It's just, it's very, very confused.

Catelin:     ESPN can never get it right. The South Dakota state football team is doing really well right now. And they were misidentified again on ESPN because...

Rich:          San Diego State?

Catelin:     Yeah.

Rich:          I don't think San Diego State has a great football program. Basketball...

Catelin:     It's like mid-major situation. It doesn't make any sense. Anyway.

Rich:          So welcome to the tangents part of the episode, Logan.

Catelin:     It's in our name.

Rich:          All right. So you got as far as you're at USD, the one in South Dakota.

Logan:       The one in South Dakota.

Rich:          I'll shut up now and let you get to it.

Logan:       Yeah, and I just graduated from a community college here in Sioux City. I got a degree in business administration, an associate's degree. And now I'm studying finance with a couple minors in computer science and Chinese language. Yeah.

Catelin:     What?

Logan:       So.

Catelin:     That's freaking fascinating.

Logan:       Pretty busy with three different fields of studies and then marketing now as well.

Catelin:     No kidding.

Logan:       But...

Catelin:     Just dipping your toe in. Can I ask what made you choose Chinese language? This is legitimately fascinating to me. Do you have a connection to that somehow?

Logan:       So it's mostly because I'm a business major and I want to work in international business. So I figured if I do end up working in international business, it's highly likely I'll work with people from China. Yeah.

Catelin:     Yeah. That's really amazing. And smart. Really smart.

Logan:       So I had a planned to go study in China for a semester in starting in January, but that got postponed because I wasn't able to get student visa because of the lockdowns that they're in right now. They're loosening up right now. So hopefully in the future.

Catelin:     Yeah, yeah. I did a little bit of study abroad time when I was in college for Spanish language and that was easily one of the most rewarding and galvanizing experiences. So if the opportunity presents itself, absolutely do it. You won't...

Logan:       I'm excited. Where'd you go?

Rich:          Yeah, I never...

Catelin:     I spent three weeks in Guatemala at a language school. So I was doing intensive four hours a day, one-on-one language tutoring in Spanish. And then right after I graduated, I actually lived in Honduras for a year and taught at a bilingual school. So I taught English and then in my free time learning a lot of Spanish.

Rich:          So I believe, sorry to interrupt you, but not sorry because in one of our first episodes, if not the first episode, I believe your time in Honduras did come up.

Catelin:     It came up and then we have never discussed it again...

Rich:          We haven't revisited that. So we should probably in a future intro maybe revisit this Honduras life that we didn't know.

Catelin:     Yeah.

Rich:          I've never lived anywhere exotic, unfortunately. And didn't get to do a study abroad. Got to do a trip to Mexico City. Mexico City, [inaudible 00:15:04] and Guadalajara when I graduated high school with my high school Spanish class. But that was it.

Catelin:     High school Spanish was going on trips. That's wild.

Rich:          Yeah. I mean we had pay for it ourselves but...

Catelin:     Right.

Rich:          That was great.

Catelin:     So kind of business, primarily finance. Did you just happen upon this job and you were like, "That seems interesting."

Logan:       Yes.

Catelin:     Or? How did you...

Logan:       So I was applying for jobs as my last job was coming to an end. I was working on a congressman's campaign so that expired when midterm elections happened. So I was applying to jobs and...

Catelin:     Yeah. Are you comfortable sharing which candidate or is that proprietary information?

Logan:       It was Steve Canton. Who lost.

Catelin:     Steve. Yeah, I know Steve. He is... Who lost. He's just like the kindest man.

Logan:       Yeah, he's very nice.

Rich:          Was he running in South Dakota?

Catelin:     He was running in a local, no, it's Sioux City.

Rich:          Oh, Sioux City.

Catelin:     Sioux City Senate or house?

Logan:       He's commerce.

Catelin:     Is he our house... See this is terrible. He's a representative. Yeah, yeah, yeah. Okay, I got it, I got it.

Rich:          Oh okay. So...

Catelin:     State congress. Yeah.

Rich:          Got it. Okay.

Catelin:     He's also the...

Logan:       Yeah, director.

Catelin:     City museum, public museum, right?

Rich:          Oh.

Catelin:     Thank you. I was like, "I can't figure, I can't remember what his title is."

Rich:          Yeah, I know him. But that's crazy.

Catelin:     Yeah, he's just the nicest.

Logan:       Very nice guy.

Catelin:     Anyway, okay.

Logan:       So as that was coming to an end, I was looking for new jobs in the area and I came across this marketing job and I thought that it would be good opportunity as my last internship over the summer, I was working as a financial rep intern and I did a lot of sales. So I figured out that there's a lot of marketing that goes into financial services. A lot of the financial advisors were doing their own marketing. So I thought that this would be a great opportunity where I could be exposed to this industry and hopefully gain some skills.

Rich:          Right.

Catelin:     Brilliant. Guys, he keeps getting smarter.

Rich:          Yeah.

Catelin:     The longer we talk, the smarter he gets.

Rich:          Sort of like...

Catelin:     You just turned 21 so you have a lot of things figured out for being 21 and nothing.

Logan:       Yeah. Yeah. Thank you.

Catelin:     The kids are all right guys. The kids are all right.

Rich:          They are. I was going to say just like ChatGPT, he learns more the more you talk to him.

Catelin:     He's learning as...

Rich:          He's learning and advancing. And you're also doing a little bit of bookkeeping for us too. We're tapping into that finance piece, which is great. Cool. So what got you interested in ChatGPT or AI in general?

Logan:       So AI is very fascinating. It's has so much capabilities, but so much of it is still unknown I feel like. It's still in its very early ages of development. But specifically what made me interested in ChatGPT was when I saw an advertisement about it was like some students were posting their code on there and it was going through the code that they wrote and giving it suggestions. So I thought that was very cool as I'm just now learning code. So I thought that would be a good resource that I could utilize.

Rich:          Yeah, I've got a friend...

Catelin:     It's like a fact checker almost. Right. It'll go through and find errors or you...

Rich:          Correct.

Catelin:     ... Have them. Right. Super simple or sometimes more complex things. Yeah. Yeah.

Rich:          I've got a friend of a friend who manages a very large website that's like a database driven one and he gave ChatGPT access to the database and to the code and he said it can write code. He said the code that it writes for him, it would take him 10 minutes to do but he... It'll do it in two seconds. And he said he started out really doubting it, but the code was coming out perfect and it was using what it knows from the internet but also his previous code to code new modules and new pieces. Which was fascinating to me that... Because I get the writing the paragraph our intro and I understand how that works and ad companies have, some ad companies and tech companies, have had that for a couple of years now. But to be able to cleanly write code.

Logan:       Right.

Rich:          Holy cow.

Logan:       And so I was putting some smaller codes in there that I had errors with and the way it can articulate what the error is and how you can fix it is crazy. So most coding softwares, they recognize that you have an error and they won't run your code but they can't articulate it in a way that is easy to understand at all.

Rich:          Yeah, [inaudible 00:19:56].

Catelin:     They're engineering it.

Rich:          Yeah, it's like the wrong color. So it's an error but it doesn't tell you how to fix it or what's going on with it. No context.

Catelin:     I am curious if you are nervous/scared about it or the AI in general or if you are full steam ahead.

Logan:       So I feel like a lot of people are nervous about AIs but I'm not one of them. I'm very interested in what they can do and ChatGBT, I don't see it as something that is necessarily going to steal jobs per se. I see it as it's going to be something that's going to improve productivity,

Catelin:     Like an efficiency tool as opposed to a full replacement.

Rich:          And the bloggers that I've heard using it generally use it to get them them started and then they go through and do major edits to it versus using it completely. Though I'm sure there's somebody out there and you're in college who are using it...

Logan:       I'm sure.

Rich:          Term papers.

Logan:       Yeah, definitely. No, of course.

Catelin:     But never Logan, Logan would never.

Rich:          Well, also fair warning to anybody doing that and I teach a couple classes, but there is a ChatGPT detector that the people who created ChatGPT actually made that teachers and others can use to see if copy was written with ChatGPT.

Logan:       It's a good resource.

Rich:          So be warned. Yeah, it is, I got that thing bookmarked.

Catelin:     I do think that it is worth mentioning... So I'm not full speed ahead on AI, but I think there's value and I do think it's interesting and fascinating to watch it be developed. But I'm curious to see how this and future tools will adjust for racial and gender diversity because that has been proven time and again to be lacking in past tools where even the automated sink stuff, when you go into a restroom and you try and turn the sink on, there's differences in the way that those sensors respond to darker skin. They don't turn on as quickly or at all in some cases. And those kinds of user errors can be extrapolated then into further technology. And so I'm cautiously optimistic that knowing what we know now, there will be adjustments made. But I also know that women and minorities are grossly underrepresented in STEM fields and so to correct for those things will be a conscious necessity.

Rich:          Have you tried any of that, Logan? Have you played with any gender fluid copy in ChatGPT or is it mostly just...

Logan:       No, nothing like that.

Catelin:     Oh, that's fascinating.

Logan:       The only thing that I've worked with on GTP... On ChatGTP is just very basic code that doesn't really do too much extravagant things as I'm only my first semester of computer science, so I don't know too much.

Rich:          But to your point, Caitlin, with the way it's detecting errors in the code, it would be really interesting if it could detect bias in the code as well. So that'll be something to dig into a little further. But it's like, yeah, can technology solve the problems that we've created through technology?

Catelin:     But I think the technology is only as diverse and aware as the people that are creating it.

Rich:          I think the, it'll be interesting to see because the way that chat ChatGPT gathers its information, if it's writing for something for instance, it'll be interesting to see if it can pick up on that. I mean, so far it's not spewing out torrid racist or white supremacists...

Catelin:     Garbage, yeah.

Rich:          ... Info like some AIs have done in the past. But I'll be curious to think that where that goes. I'm a hundred percent with you too on the AI is totally fine. I welcome our technological overlords when they arrive. It'll be fine. The way our house is wired and automated, either we are going to be their first assistance and high up in the food chain or we're going to be dead immediately.

Logan:       One of the two.

Rich:          One of the two. Either our microwave is going to kill us or it's going to put us into subservient of the refrigerator and we will move on from there. So.

Catelin:     You'll be restocking the refrigerator that's supposed to restock itself. Is that the idea? Or?

Rich:          Well, I mean, even if it had an automated picker pull stuff from a grocery store and an automated car brought it to the house, I guess we could get a robot to bring it into the refrigerator.

Logan:       Yeah.

Rich:          I don't know.

Catelin:     Logistics and shipping to figure that stuff out is also fascinating. I know a little bit about it, but not enough to actually solve a problem. I welcome the efficiency. 'Cause if there was a moment where I didn't have to go to the grocery store and put the things in my car and then also put them into my home, I would pay money for that.

Logan:       That'd be nice.

Catelin:     Times a thousand.

Rich:          It would be nice. I don't think ChatGPT's going to [inaudible 00:25:37].

Logan:       No.

Catelin:     I was like, "I don't think this is the tool that's going to solve it."

Rich:          It'll politely tell you what's going on, maybe. So rolling back a little bit 'cause we've got a few minutes left. So we've talked about actually writing things and writing a composition or a paragraph. I mean it does movie scripts, poems. We talked about your butt sonnet, Caitlin, on the intro that Logan has didn't have the pleasure of hearing us about.

Catelin:     Talk about it offline,

Rich:          But it does more. And we talked about fixing a debugging code, but you actually said it also does a really good job of explaining to you what's wrong with the code. And from what I've read, that's another thing it can do. You can just say, "ChatGPT, tell me how automated voice control works," or whatever. And it'll try to explain it to you in very human understandable terms, how that works.

Logan:       Yeah, I think that this is especially helpful for people trying to learn. I think that this can... The way that it... Because for computer science, my professor is not always available, but ChatGPT, if I have a question, I can ask it and it can help lead me to an answer that I may not have found otherwise or maybe lead me to a different question that when my professor actually has time, I'll be able to ask them.

Rich:          Yeah.

Catelin:     Yeah. I think that's too, up to this point, the knowledge synthesis has been what's missing where it's previous versions of things could spit out facts, but whether it was able to ingest the information and then come up with and generate a reasonable answer and contextualize it appropriately has been what's lacking.

Rich:          Yeah, I mean I think about when you ask the early days of Siri and Alexa, and Hey Google and all that, and apologies to anybody if I've triggered your device, if you've got this playing...

Catelin:     Turn it off.

Rich:          When you would ask a question and the thing that drove me crazy is here's some things I found on the internet. And it just gives you a list of links. And if this could overcome that and it could actually explain it to me without... Kind of intuitively know which of those things is the right one to talk to me about and explain it versus just being like, "Here, you can click this link on this tiny screen or I can read it to you this entire webpage." And think about for people with disabilities, that could be amazing. Absolutely incredible to have that voice technology or even a visual technology that would riff off of this. I feel like we've barely scratched the surface.

Catelin:     I know. We'll have to circle back to this one. More [inaudible 00:28:26]. More AI.

Rich:          More AI. I know that I'm going to... I'm go sit down and have it write a blog post for me that I can give to Zac to put on our website. 'Cause...

Catelin:     I had it write one for my photography business. It was just because I was curious. I haven't published it or anything, but I have it sitting just waiting and it's reasonable. Three points, an intro, closing.

Rich:          Well, and the other thing, product descriptions. So, I mean, I've got a friend who actually he writes product descriptions for, it's not Macy's, Nordstrom maybe, but that's what he does. They send him a shirt and he writes the flowery paragraph about it and he does hundreds of those a day. And I've heard that this is actually really good at that, where you give it a description of the item and features of the item and it can write you five sentences about it. It'd be cool if you could grab your phone and for those, I'm holding up my phone because we're on video, but this will go out with is audio and take a picture of it and be like, "Write me a description of this." And it would be like, "Here it is."

Catelin:     Yeah.

Rich:          So should we be scared of this? Logan? You're not scared. Should we be scared?

Logan:       I don't know. I think most of the fear that comes along with robots and AIs is from the fear of a singularity that it's just going to take over. Which, I mean, I'm not saying that that's not going to happen. I'm just saying...

Rich:          Yeah, I'm sorry Al, I can't do that.

Catelin:     We're inching ever closer.

Logan:       We could be getting closer. But I don't know. I guess it's just not something that fears me. I appreciate using the technology I enjoy. I think it improves quality of life for most people that have access to it. Yeah.

Catelin:     Yeah. All right. That's our takeaway. Don't fear the internet overlords

Rich:          Ans it is kind of an equalizer for some people. I would think that it could also help people with English as a second language or just as a first language that you need to be better.

Logan:       Yeah, it did some translations for Chinese too in... I tried for a couple different languages. It knows more than just English and it knows it very well. So I asked it to translate something in Arabic and I have an Arabic-speaking friend that speaks Arabic natively and he said, that's really good Arabic. It's not just Google translated Arabic. It sounds like natural Arabic.

Rich:          So then it needs to do the scripts and subtitles for all the TV shows that I watch in other language. Because the dubbing is always terrible. We've obviously switched to just subtitles on everything now, but watching a couple of shows in Spanish and shifting to the subtitles. But even then there's things that I catch with my limited retention of Spanish where I'm like, "I don't think that's actually what they said."

Catelin:     I don't think that's it.

Rich:          But I get it. But it'd be interesting to see it for that too, or for closed captioning. For live captioning actually, which are always terrible. Live captioning is so hilarious to watch. But could this be a tool that would listen to that verbal input and almost instantaneously, accurately put out what...

Logan:       Yeah, that be very cool.

Rich:          ... It's hearing. So much potential.

Catelin:     We should be writing all this down.

Rich:          Yeah, we should be. Well, we can go back and listen to the episode on Thursday and write it all down. Or we could just have Google Docs record it for us or transcribe it all, which is kind of terrible. I've tried using it for transcription and it's not the best. So anything that...

Catelin:     Maybe this will solve all of our problems.

Rich:          Well, it can't solve all of them. Maybe it'll solve all the problems that alcohol doesn't.

Logan:       Maybe.

Catelin:     I think that would be a different problem.

Rich:          It would be a different problem

Catelin:     We don't have time for that today.

Rich:          So don't fear it. Don't use it to cheat. Use it for good, not evil. And then we won't have to fear the singularity taking over in my lifetime anyway.

Catelin:     Jury's still out for the rest of us.

Rich:          All right. Well thank you Logan for joining course for this. And you really didn't get a ton of grilling from Caitlin. Usually there's a whole lot more questions. I'm sure those are going to come after this since you guys are in this same [inaudible 00:32:52] today.

Catelin:     Be around. Yep.

Rich:          She also peppers them out over time.

Logan:       That's fair.

Rich:          So it's...

Catelin:     It's not like firing squad. I like a little ease into it.

Rich:          Her favorite is when you say something, you mentioned something like, "Oh yeah, I'm studying Chinese." It'll be, "Tell me more about that."

Catelin:     I Want to know more about that.

Rich:          Very much. Much like Honduras. I want to know more about that on a future episode.

Catelin:     All in good time.

Logan:       I'll be anticipating some of that.

Rich:          Zac is saying we have to wrap it up.

Logan:       Right.

Catelin:     Right. He's just me sitting at his desk like, "What's happening is happening."

Rich:          He'll have headphones on though, so he won't know. He won't even hear you.

Logan:       It's possible. It's happened a few times.

Catelin:     All right.

Logan:       Yep. Thank you guys.

Catelin:     Thanks Logan.

Logan:       Take...

Rich:          All right. Yep. I'm going to go write the great American novel.

Logan:       Great chatting to you.

Catelin:     Oh my God. Can't wait to read it.

Rich:          Right. Bye guys. That's it for another episode of Cocktails, Tangents and Answers.

Catelin:     We hope it was as much fun to listen to as it was to make.

Rich:          You can find me on Twitter or Instagram at @RichMackey. I try not to make it too difficult. It's just my name. And you can find our agency at Antidote_71. That's A-N-T-I-D-O-T-E, underscore, 71 on Twitter and Instagram as well.

Catelin:     And you can find me at home sipping a craft cocktail prepared by my in-home bartender. It's my husband.

Rich:          We'll be back with another episode every other week and a whole new cocktail recipe. Plenty more tangents and of course answers to those pressing marketing questions.

Catelin:     And if you'd like to send us a question, you can go to to send us an email.

Rich:          Or you can call our hotline at (402) 718-9971 and leave us a voicemail. Your questions might be used for future episodes of the podcast

Catelin:     For now, like and subscribe and tune in next time.