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33 - Discussing HubSpot’s AI tools

HubSpot's New AI Tools in Action

Discover the game-changing power of HubSpot's Content Assistant and ChatSpot AI in transforming the way businesses create and optimize content. In this episode, we delve into the AI-powered Content Assistant, which offers invaluable insights and recommendations for enhancing your content, and ChatSpot AI, which engages with visitors to your website in real time, providing personalized assistance and recommendations. By harnessing these cutting-edge tools, you can elevate your content creation and optimization strategies, ensuring high search engine rankings and captivating your target audience. Stay one step ahead with HubSpot's revolutionary tools for content creation and optimization.


Enchanted Elixir 

Created with the help of HubSpot's Content Assistant, this drink sprung to existence with just a touch of prompting. Indulge in the invigorating floral notes and be sure to share your experience if you decide to give it a try!


  • 1 ½ ounces green Chartreuse
  • ½ ounce elderflower liqueur
  • ¾ ounce fresh lime juice
  • ½ ounce honey syrup (1:1 ratio of honey to water)
  • 3-4 cucumber slices
  • Fresh mint leaves
  • Soda water
  • Ice cubes


  1. In a cocktail shaker, muddle the cucumber slices and a few mint leaves.
  2. Add green Chartreuse, elderflower liqueur, lime juice, and honey syrup to the shaker.
  3. Fill the shaker with ice cubes and shake vigorously for about 10-15 seconds to chill and combine the ingredients.
  4. Double strain the mixture into a highball glass filled with fresh ice cubes.
  5. Top it off with soda water to your desired level of fizziness.
  6. Garnish with a cucumber slice and a sprig of fresh mint.
  7. Stir gently to incorporate the garnish.
  8. Enjoy your Enchanted Elixir!

This cocktail combines the herbaceous and complex flavors of Chartreuse with the floral notes of elderflower liqueur, the zesty freshness of lime juice, and the subtle sweetness of honey syrup. The muddled cucumber and mint add a refreshing touch, while the soda water adds a bit of effervescence. It's a unique and enchanting cocktail experience!

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Episode Transcript

Rich: We are recording hey Caitlin.

Catelin: Oh hi Zac.

Rich: Hello, Zac's here too, and we got him a better microphone. So I did an Amazon Express delivery and he got something on Saturday, but he doesn't have all of it, so the tripod's not coming till tomorrow I think, but he made it work.

Zac: Yep, I made it work.

Catelin: Perpetual Boy Scout Were you a Boy Scout?

Zac: No, no

Rich: I was

Catelin: Well, there you go Between the two of you.

Rich: Yeah, we got one. I mean his parents would have to pay for a lot of Boy Scout fees.

Catelin: Like out the noes.

Zac: It's a lot.

Catelin: I did go to one meeting but, and then you decided it wasn't for you.

Rich: You were like yeah, nope.

Zac: I don't know if it was my decision or my parents' decision. They decided they didn't want to keep doing it, but yeah.

Rich: Yeah, fair enough, fair enough. Well, now Zach can jump in anytime we need him to, which is a good thing because he's a guest today, yep.

Catelin: Just from the top, though. I really want to jump into this cocktail because I sent the recipe to my in-home bartender husband and he was like that sounds like a great cocktail for me and terrible for everyone else, because he likes super proofy, horrible, nasty stuff.

Rich: Oh, I think this one sounds fantastic.

Catelin: I love this recipe, both of you like Chertrus much more, so this recipe was created entirely using HubSpot's content assistant, which we'll get to in a minute. Wait what?

Rich: I didn't know that, so this is a fake recipe. Like it's not even something that's fake.

Catelin: I mean it's real, but yeah.

Rich: But it's not like you can't go to a bar and like I'd like an enchanted elixir. No, yeah it's created.

Catelin: It was created by content assistant with some prompting, I was gonna say did you tell it to use green Chertrus.

Zac: Yeah, I tried it to use.

Catelin: Chartruse, I thought so.

Zac: I was like whoa, if you, the way it works is you can highlight like text in a blog and like, click, expand and it'll create full recipes for it. So it was really interesting to see how, like how much you could push it. But we'll get more into that yeah.

Rich: Yeah, I feel like this is how, in the s, we got the like jello and green olive salads and things Like those keep coming up.

Catelin: No, I think that was like a food science lab. They were like, oh, look at all these chemicals we can pour into stuff. And so they just spent like Boku dollars on R&D.

Rich: Yeah, what was what kind of weird shit you could come up with. I think it was actually products like jello, trying to make like be more than just a dessert. So they're like that's, how do we make savory jello things? And it's like you don't, please don't.

Catelin: Don't stop, barely even make sweet jello, because no.

Rich: All right. So this one, I think, is okay. It's got two ounces of booze in it, so I'm going to just say that's fine, but Caitlin will hate it Once you get past the chartreuse, I'm like actually this sounds good. You would just use gin instead of chartreuse Probably. It would honestly probably be fantastic like that, but chartreuse is going to give it an interesting kick.

Catelin: I can't think about it past my throat.

Rich: It just makes it like. I'll roll the recipe so you don't have to vomit. So this was the enchanted elixir, enchanted because it was pulled out of thin air, ish, with a couple prompts from Zach, by Hubspot's content assistant. One of them is a green chartreuse which we are sort of two thirds of us are in on that. The other one is not a half an ounce of elderflower liqueur, which we all love. Yeah three quarter ounces of fresh lime juice. Go ahead and tell me, caitlin love always fresh.

Yes, always squeeze it yourself. Squeeze it yourself. A half an ounce of honey syrup. Now, honey syrup is a one to one ratio of honey to water. So basically, it's a little bit of water down honey. Three to four cucumber slices Okay, I'm losing me, losing it a little bit.

Catelin: Yeah, I don't know how the cucumber plays with the chartreuse, but it does play really nicely with gin.

Zac: I think it was like trying to make it as botanical as possible.

Rich: It sounds like it. Did you ask it to be botanical?

Zac: It gave me some options and I was like sounds like the least bad and honestly, all right.

Rich: So then, fresh mint leaves, soda water and ice cubes. So you've got to have a cocktail shaker and you actually muddle the cucumber and some of the mint leaves I'm guessing you save a few of those for a garnish but then you add the chartreuse the elderflower liqueur, lime juice and honey syrup, fill it with ice, shake it like crazy. It says to seconds that'll chill and combine everything Double. Strain the mixture into a highball glass filled with fresh ice cubes. Wow, a double strain on this one.

Catelin: Probably so you don't end up with mint leaf detergents. Yes.

Zac: I don't know what it is, but it loves like. Every cocktail is like put this in a highball glass. Like every single one, it loves like the highball glasses and stuff, because one of the other ones was a HubSpot highball, which was interesting.

Catelin: You must have branded glassware or you may not drink this cocktail.

Rich: I mean, was it orange at least to help? Okay, with this one. So we've double strain it into our highball glass, I would argue you could put it in a coupe glass without ice if you wanted to. I love a coupe glass, which we all know. Top it off with soda water to give you a little bit of fizziness. Garnish with a slice of cucumber and a sprig of fresh mint. Start gently to incorporate the garnish. This feels like overkill. That's step seven.

Catelin: That's too much. Step seven is not Ignore that.

Rich: And then Step eight is enjoy, which, again, two of us would. Caitlin would not, but should we just give it to her husband and he would drink it and he would love it.

Catelin: Yeah, so I think I'm pretty sure that I got cucumber in my farmers market share last week that I have not eaten yet, and we have an overgrown raised bed of mint leaves. So I might try this both with gin and with chartreuse and I'll report back.

Rich: I think that'd be good. So the the slavers at this house are gracious and complex floral, zesty, fresh, subtly sweet. It's a lot of things going on there.

Catelin: All the things. It really does seem like all the things.

Zac: I think with like most things in AI, like it gives you a good start and then you kind of got to like you need to peel it back, or edit a little bit.

Rich: So wait, I can't just have AI write all my blog postsack and just use them verbatim as they come out. It's not accurate and true. No, all right. So let's put a put a pin in this unique and enchanting cocktail experience and we will be back to talk about HubSpots AI tools.

Catelin: All right, we're back. This is going to be an interesting episode wherein I will try to temper my fear of our AI overlords and channel some excitement into the potential that is held by HubSpot's content assistant and their versioning chatbot. So with that, Zach, can you tell us a little bit about these new tools?

Zac: Sure, if we start with the content assistant tool, it integrates with your existing content marketing tools, so it allows you to use, like AI, to generate and share content within the HubSpot ecosystem that you already use, without having to copy and paste it over from chat, gpt or anything like that. It makes it really easy to generate emails, blog posts, social copy and stuff like that, whereas ChatSpot AI is an open AI, gpt- and DAO-E powered app that you can choose to integrate with your HubSpot CRM which, by the way, this is in public alpha and content assistant is in public beta. But once you integrate ChatSpot into your CRM, you can. It's more like a conversational thing where you can use it to accomplish different CRM related tasks so sending follow-up emails, surfacing non-contacted leads, viewing deal status within seconds, and it also makes your CRM data easy accessible to sales, marketing and growth and service professionals.

Rich: So Well that sounds like a sales line. No, it is. I mean it is sales.

Catelin: We had like misinterpreted the ChatSpot. I assumed it was like a chat flow tool. That seems like a misnomer.

Rich: So they have the ChatTool that has a chat flow, but the AI, I don't believe, ties into that yet. I'm sure it will this is more like, honestly like HubSpot searches been one of the things that drives me crazy, and they've made some improvements this year we had a couple that came through about a week ago but what you can and can't search for and the way it gives you results, and so I don't know if we've turned on the ChatSpot AI in our Hub. I don't think we have.

Zac: Not yet Because.

Rich: I asked it something about a report and it just gave me this pages of like. It's kind of like the old Siri when you would ask it something and it would say here's what I found on the web and then start reading you headlines and URLs from the web and you're like that's not helpful, thank you. So that could be really interesting. But I think the bigger one is the content assistant, because content is what people are using it for and also a bit frightened for, and honestly, it's a part of what the SAG-AFTRA strike is all about. And the writer's guilt strike is about AI and what they can do and the whole. Like you can scan my body once and then use me in as many films as you want and not pay me.

Catelin: Yeah, you're getting to the heart of my concern with AI is kind of twofold, and one of them is intellectual property. That really this? It's not generative AI, it's scraping, so it's like it's not creating a new idea on your behalf. It's using, like large language prediction, to create new quote unquote content, when really what it's doing is scraping all of the existing stuff on the website and coming up with a prediction.

It's not like creating a new idea, and so I just I have a hard time with the fine line between new and existing intellectual property.

Rich: Well, and that's part of the writer's guilt issue is they want guarantees that scripts and things are prevented from being scraped and publishers are also looking at in author agreements. They're looking for publishers to guarantee that their original manuscript won't be scraped and the publishers are like those tools don't exist, Like we can't guarantee that today and it's becoming a real problem, Like because I heard a thing about it was actually just this morning on NPR about AI and writers like authors, and I was like, oh, it's about like how much will the publisher allow the author to use AI to assist writing the book? And that was not it at all. No, %, not. It's the writer's like this comes out of my brain. I don't want it to be part of this global think for AI.

Catelin: Yeah.

Zac: Yeah, definitely like a lot to think about there.

Rich: So here's a question though, caitlin, like when I come up with an idea for something, isn't it based on me, quote unquote, scraping everything that I've encountered and known in my life and my history and people who've told me stories, photos I've seen, places I visited?

Catelin: Yeah, I think. The difference for me, though, is that, like you, do not have the entirety of human knowledge stored at your fingertips inside of your brain.

Rich: Ouch, I thought I did Right, I know.

Catelin: It's like you are very smart, but you haven't quite nailed that one.

Rich: Yeah, it's a volume thing, yeah, yeah.

Catelin: The other piece of my concern around the prediction is that it's not necessarily based in fact, like I think GPT- was working on source citations. But it's like I said, it's a language predictor. It's not like a sourced factual, like means of information, and so it could scrape something that sounds really good but has actual, no actual, basis in fact.

Rich: So, zach, when you were doing the cocktails, did you get some that just looked like they would be absolutely disgusting, like it's just putting things together that no one should ever drink?

Zac: Yeah, definitely I mean.

Catelin: I should have had an outtakes like I will never drink, I won't drink this chartreuse nonsense, but I would be curious to know what some of the others that were left on the cutting room floor might have been.

Zac: They're pretty gross. I thought was the only like I guess, like bad thing about the one I chose was the cucumber and just the fact that you have to mix it so much.

Rich: Yeah, you muddle everything like, so this one does seem overdone but it does seem drinkable. But I think this is the point with AI and kind of where we're at on, I mean, it's ethical AI use. I guess is kind of what you did, zach, with this. You got a bunch of ideas and there were a whole bunch that you just knew on their face, were just not good, not right. You threw those out. You took a couple that looked good and you refined them and use your brain to help guide the AI to get it to a place that made sense. I'm good with that.

Zac: I think there is some like actual like I don't want to say like skill, but definitely like time and like effort towards actually creating something that sounds good and is good through it with AI. Because what I like about like HubSpot's content assistant is that it helps you. It's not prompt based, more of it's like you already write something, you highlight it and you can expand upon it. It'll give you suggestions for how to write, it'll rewrite things for you with like a better or different tone of voice that you can set. So that's something that I really like, because when I'm going in and editing these episode posts, like, I'll start writing a paragraph out and I'll be like, well, like what is the content assistant? Like, think about this, or like what? Like maybe I can like strengthen this by like just seeing what it has to say, and I think that's like what I like about it for sure.

Rich: Yeah. So it's kind of like when you're mad at somebody and you write that letter that you're never going to send them, just rips them a new one, so you do that, and then you highlight it all and you have HubSpot's content assistant say like this, is this what I want to say, but make it nice and friendly, and it like dials it back for you and softens it a little bit. That might be a fun experiment to try. I'm going to need to be really mad at somebody, though, and I haven't been like that mad in a long time. My therapist asked me like when was the last time you screened at somebody? And I'm like gosh, I don't think it was that I know of.

Catelin: God bless SSRIs. Am I right?

Rich: Yes, yes, %. We talked about that too. The benefit of that morning's Olaf. Okay, so you use it for revising and editing something that you've already created? Yeah, one of the questions.

Zac: The recipe was me trying to push it kind of to its limits because it's not. It's not like chat, gpt, it's not like a conversational like a prompt based thing.

But you can kind of like gain, like you can kind of like mess around with it and get it to be like a prompt based thing, like if you type in the blog like okay, write me a recipe, a cocktail recipe, that's where, like, the HubSpot highball came in, because I was trying to create like see, like okay, like, if I click expand, will it really write a full recipe for me, just based off of me asking it to write a recipe and that it was horrible Like the rest of it.

But yeah, it's not as conversational, it's more like it says, it's more to assist, like you, in creating content which I definitely think could be good for small businesses. Now, like especially like, if you like don't have the time to like put into, like writing full blog posts, like maybe you know what you want to write about and the things you want to write about, it can generate paragraphs for you, but it can also create an outline for you to actually write it yourself.

Rich: So so that's what I've been seeing a lot of people using AI for. Is AI like they have the topic? So we've seen two things. One is you know telling, asking AI to give me topics on digital marketing and it gives you the topics. The other one I've seen is I have this topic, give me an outline in that's four parts and it'll give you kind of a beginning, a middle and an end on it.

Zac: I've seen that and that makes a lot of sense to me the beginning of middle and middle and an end.

Rich: How about this? A beginning, a middle, a denouement in an end?

Catelin: Oh, my goodness.

Zac: Anyway something that I really like doing with it is like to create new topic lists. I've done this with GPT for like blog topics, experimenting with giving it keywords with like actual, like volume and like keyword difficulties and seeing like what it can come up with based off of what I give it. Sometimes it does a decent job of like pulling just like like title ideas, things like that, with like a short paragraph of like what you could write about.

Yeah but like mostly like I would say like this some really good ones after a lot of prompting, like you don't really have to fix them, like in terms of like the topic itself, but then others, it's just like there's no way you'd ever use it in your entire life. Yeah, but yeah, it's definitely very like from like a content perspective. It kind of streamlines the like, the ideation part of it yeah it's a very helpful tool for that part, because it's easy to get bogged down with like writer's block and things like that.

Rich: Have you tried having it write any emails yet? I'm just curious, like, like if Caitlin had to have a difficult conversation with a client who's always late with everything they get back to her and she wanted like some helps and prompts. Some helps and prompts completely fictional situation here. Folks, every client gets us everything on time, always %. Just curious, like if it could help out with that, like what you need to start drafting the email to like get it to pull more together.

Zac: You so you can, like, you can start from zero and say write a mark or something like writing marketing, your off marketing email offering a promotional % discount or something right, and it'll write that for you and give you ideas. But like, like, the way it would work in that kind of an email is, if you already knew kind of what you wanted to say, you could highlight the text and then change the tone, expand, rewrite, things like that.

Rich: You can also just start from basic prompts too, but Okay, I'm curious like so I know Google has been working on that as well, like with their AI and having it help with emails, like they've already got that sort of predictive stuff when you're typing and you know it tries to finish your sentence for you and you can hit the spacebar and it can be done.

Catelin: Here's where I will say God bless the AI overlords is when it scans your email and it says you said you were going to attach something, but there's no attachment. Like, how many times has that saved my ass? Yes, correct, please, I will take more of that.

Rich: Yes, you said you were going to take your suitcase off the airplane and you have no suitcase in your hand.

Catelin: It's a lot of airplane.

Rich: I've only done that once and I was able to get back on the plane and get it, so I had to look for it. I know Carrier. I'm sorry Carrier. Yeah, the key to getting back on a plane and getting your suitcases just to do it and not tell anybody. But I didn't say that.

Catelin: And then as a flight attendant. It's like you had to recognize you. Psa PreCheck just was rescinded for you. They just took it away. No, not really.

Rich: So yeah.

Zac: Oh. I guess another thing that's really cool about it is when you're in the settings of a blog, it'll generate a meta description based off of the things that are already in your blog copy, so it misses. The thing that it kind of struggles with is making sure it's the correct character count, like optimized character count.


Rich: I think that would be easy. It's a number Like come on.


Zac: Yeah, I know, but yeah, it does that. It also does title ideas. That's a good one. Yeah, as a part of their roadmap, they are working on SEO suggestions. I'm not sure if it's out yet, but basically it'll scan your website and automatically surface opportunities for optimization. I think it already does that to a point, doesn't it? It can scan a domain.


Catelin: Yeah, it'll send you or pop up page suggestions, but it's not necessarily what the content should be. It's just like you haven't filled this part out or this is too long. It doesn't necessarily say here's how to improve it.


Rich: Yeah, I mean. So. Hubs was interesting with SEO. They've had a love hate journey with it, so they had a pretty decent SEO tool like three or four years ago, and then they almost dumped SEO altogether, and then they started slowly bringing it back, and now I know they've been doing some things with Semrush to bring more SEO features in there, and I think AI is going to help with that. It's a logical place for it to work. What I wonder with HubSpot, though, is they have so much data on your own CRM database the information that you've sent, and I know that ChatSpot is now working on it can pull together people you haven't engaged with in the last days or days and that type of thing, and give you suggestions. I'm just wondering where that kind of merger is going to come. Would it pop up an email for me that says we recommend you send this email to Zach today, like if that's where they're going with it.

Zac: It technically can do some of the things that content assistant can do, since it's powered through those existing platforms. It can draft like full blog copy and stuff like that. But where it's really going to be cool is doing things like for reporting. You could say show me a monthly summary of web visits for last year and ir will instantly pull up a report for that.


I'm not sure how quite how it works yet, because I have not been able to use it, but it seems like it's going to simplify a lot of those time-consuming tasks like menial tasks. Yeah.


Catelin: My question, in terms of customer data especially, is like is that privatized or randomized? Like how are they ensuring that we are upholding like data privacy and cleanliness standards?


Rich: Well, I mean you have to check a box that says please avoid sharing any sensitive information in your prompts. I mean, I think that's a big question about AI.


Catelin: Yeah, and that's just a question in general, not necessarily as a project. Yeah anything, I mean it is yeah.


Rich: I mean, I think that's one of the big questions. Right Is like to the point of the writer saying, like how do you guarantee, publisher, that my stuff won't be scraped? Well, we can't. And it's like where is that? Like there's not a no crawl tag, like there is for Google, for AI, and it's just so. It's just scraping and grabbing everything. And I think that's gonna be the biggest challenge. And I think, as companies like HubSpot and Microsoft and Google start using this, like the technology on its own is just open, but as companies start using this and potentially monetizing it, they're gonna have to figure out some of those safeguards.


Catelin: That and like why does a giant conglomerate like a Microsoft or a Google get to profit from my personal data? Like when do I begin to see that return? Because if my data is so valuable to me or so valuable to someone, at what point do we begin being compensated for that? So, like in terms of that, like trade off, I'm pro union all day, every day.


Rich: Yeah, and it's. I think. And I think part of the issue with those negotiations is probably again, I don't know anything about it, I'm not a member. I mean, I know actors and people in the industry, of course, but I think part of it is how does the studio make some of these guarantees? Like, can they guarantee they won't scan somebody and then make movies from them without paying them? Yes, that's a thing that they would have to proactively do, but can they guarantee that scripts and finished movies won't be scraped by AI and used to produce ripoff content in another country that has looser trademark laws? Nope, but can't really guarantee that. And I think that's where you know, even giving a reasonable effort to do that is helpful, but reasonable effort generally doesn't get you very far. It's an effort, yay.


Catelin: I tried, that's all. Is that all you have to say? I made a read what and who defines what reasonable is Like what is a reasonable effort, because it might mean something entirely different to you.


Rich: Right, yeah, it might mean I asked once and they said no and I said okay and it might. You might be expecting me to have, like, actually sent them a letter from my lawyer and done some other stuff and done a DMCA take down or whatever. So yeah, I think it's interesting. So we do have chat spot turned on in our hub, by the way. I just looked at it. I haven't really done anything with it yet, but there it is.


Catelin: It's there if you need it. Time to start testing it out.


Rich: Yeah, I will need to test it out. Being the old man in the office, I'll just put that hat on. I'm not afraid of new technology, obviously, and I've used, you know, chat, gbt and some other things already. I just haven't used that, in particular inside of HubSpot, because I haven't really had a need to yet.


Catelin: I don't think a lot of work comes out. You are so skilled at generating your own ideas.


Rich: Yeah, sometimes I mean, if it can help get me like halfway there, though, I'll do more and I'll be more likely to get off of that like writer's block hump or that like procrastination, like I don't know where this is gonna go, so I'm just gonna procrastinate and maybe not do it.



I don't know. Yeah, it definitely helps there, like the procrastination part, or like, if you're stuck, it's like there's finally like a tool you can use to kind of get you out of that rut, and it's actually been pretty helpful. So in terms of like data, one of the frequently asked questions is if content assistant is SOC, SOC compliant, which do, you do you guys know what that is.



Brief, vaguely, but I can't remember what SOC is.



It's a voluntary compliance standard for service organizations developed by the American Institute of CPAs, which specifies how organizers should manage customer data. Okay, yeah, it's on the trust services criteria security, availability, processing integrity, confidentiality and privacy. And currently, as it stands, hubspot does not include beta tools within the scope of the SOC report.


Rich: Yeah, a lot of beta stuff isn't. It just can't be, so that's potentially problematic.


Zac: But they say they've implemented controls to ensure security, availability and confidentiality of this tool and the associated data. So just to answer your question from earlier.


Rich: Yeah, and HubSpot does have some pretty good security on everything, like they're pretty buttoned up. I've had to dig into that for clients and I think that that just is a question Like emerging technologies are always gonna have security loopholes they just will, and that's, I think, part of why they put it out as beta or even alpha, and part of what you're signing off on in Apple does this with their beta software too is that this may not work right and it may cause problems, and you're knowingly doing something that's not ready for prime time yet.


Catelin: Do I mean I should start reading the privacy policy and like the?


Rich: terms and conditions. I mean it's not a bad idea. But for my thing is it's like if you read it, would you walk away and not use that tool? And if the answer is like, no matter what it says, you have to use the tool, you're going to use the tool, then I mean there's not a lot of point in reading it, except to be informed about what you are and aren't giving away. But that's the thing about those, and I feel like they're so cumbersome that everybody just clicks through them. Nobody actually reads them anymore. Yeah, so, yeah. So, for all I know, we've all signed off to allow all of our lives to be, you know, reproduced in film or novel form by AI bots in the future.


Zac: Yeah, who knows?


Rich: As long as it's not that snarky one that gave side eye at that conference. That was a little terrifying.


Catelin: I don't know this one.


Rich: Oh, I should. Maybe I didn't share it in the whole, in the entire slide it's like ringing a bell, but I can't find it in my limited capacity. There was, I think it was a world conference and they had like six or seven like actual.


Catelin: Oh wait, was it the faces? And they had faces. Yes, yes, I remember this.


Rich: And one of them was pretty advanced with facial expression, so one of them was being sarcastic about, like, whether or not it would destroy humanity, like which the sarcasm wasn't appreciated. And then one of them gave an answer and then, like, gave total side eye to the person who asked it and they've had like a close up of it and it's terrifying, it's like yeah, I remember that.


AI knows what that facial expression means. Now, AIs are terrible with faces and hands right now as they're doing imagery, but still it was just like okay, that's creepy.


Catelin: Yeah.


Rich: I mean, well, you've also got. Harrison Ford was de-aged using AI for the new Indiana Jones film.


Catelin: Really.


Rich: Yeah, he acted and played a younger version of himself and they just used AI to de-age him, and so then it's like, okay, so can they go make, can they take all?


Catelin: the footage we have of.


Rich: Harrison Ford and make three more movies without him ever having to show up.


Like and that's again that's a huge, like you know, a huge issue. It needs to be resolved. So I think what we've kind of come up with, though, is that AI can be used ethically for content. So it's probably not going to be your start to finish. You type in a prompt and it gives you something and you just publish that without reading it. But you know, get over writer's block, get past your procrastination hump, get ideas, get an outline, have an outline, get content ideas. I like your idea of expanding on it, or I used it once too Like I wrote way too much and I was like convince this into four sentences, and it did, and it was really interesting. But yeah, just you know it still needs. It's a toddler, it still needs guidance, needs some hand holding it needs that adult in the room making sure that everything is copacetic.


Zac: And yeah, just for a little bit of like cross promotion, just like if you want to learn more ways about how you can use like host, boss, content, assistant and probably chat spot too. We're going to be showcasing that on our YouTube channel in the future Also along with our Instagram, so just like be able to look out for that.


Rich: But yeah, I love a soft sell and I think you can find us on YouTube if you just look for Anteo. It should be a nice.


Zac: Should be at Anteo. Yeah.


Rich: Oh, that's right, we did set that up. So yeah, it's exciting. So things going on with the YouTube channel after that should be an episode at some point when we've got more stuff there.


Zac: We can bring Megan on to talk about some of that stuff too. I know people have been doing demos.


Rich: Like the screen, like screen recording demos of things. I've seen that happening and I know Jamie was talking about one the other day, so no one's asked me to do one yet, so I'm still good Like still working on a format for it, so got it. So you're got it. So you're. You're experimenting with it to figure out the format before you roll it out more broadly.


Zac: Yep, our first one will be sort of SEO, how to or some like easy things you can do to like. I don't remember exactly what they I haven't seen it yet Because we're still in the process of finishing recording, but yeah, it'll be good.


Rich: Well, it'll be good Lots more to come. Are you going to cover how AI can help you with SEO in that one, or no?


Zac: That'll definitely be hit at one point.

Rich: Maybe not in this first one. Maybe that'll be like a five.


Zac: It's a part of a broader series of like SEO, how to, so we'll see how it ends up turning out. I'm excited to see it.


Rich: Hopefully our robot overlords will let us live another day and we'll continue to move forward and not have all of our content stolen by AI.


Catelin: Here's hoping.


Rich: And that's a wrap for another episode of cocktails, tangents and answers.


Catelin: We hope you had as much fun as we did.


Rich: So if you'd like to connect and have more fun, you can find me on social media at Rich Mackey it's just my name, super simple and easy, and you can find our agency at antidote, underscore seven one. It's A-N-T-I-D-O-T-E, underscore the number seven, the number one, across all social platforms as well.


Catelin: As for me, catch me at home sipping a craft cocktail expertly prepared by my in-home bartender, who happens to be my husband.


Rich: Stay tuned because we'll be back with another episode every other week featuring a brand new cocktail recipe, more tangents and, of course, we'll do our best to answer all your burning marketing questions.


Catelin: And if you have a question you'd like to send our way head to ctapodcastlive to shoot us an email.


Rich: Or, even better, leave us a voice message Remember those, caitlin, on our hotline at --. Your question might make it into a future episode.


Catelin: For now. Make sure to like subscribe and join us again next time for more fun and insightful discussions. Thanks for tuning in, cheers.