Emerson | Antidote 71

Episode Transcript:

Catelin: Here we are. You know, I admittedly am a little sleepy. So

Rich: I actually full disclosure. I just took a nap. The dogs have been getting up at like three or four in the morning for some reason.

Catelin: No.

Rich: Um, and I'm going to, well, if I don't get up with them, then I have messes to clean up, which some days I'm like, I might just want to sleep and clean up the mess.

Rich: Um, but yeah, so like, I'm all off my rhythm. So I, uh, I took a wee little nap. I ate lunch while working and then, uh, Took a quick break, probably repurposed

Catelin: your lunchtime. I like, I did

Rich: repurpose my lunchtime. Um, and I am also just nursing all of these bug bites. I could have put pictures in our Slack channel, but I

Catelin: didn't.

Catelin: You keep your bug bites to yourself, sir.

Rich: Because they're like in a row. Like there's like three in a row and two in a row. And then there's like five in like a constellation pattern.

Catelin: Maybe spider bites.

Rich: Well, we were outside. It could be. We were outside at a friend's on Saturday. That was your first mistake.

Rich: I know Well, and I'm like, I know I need to put on like bug spray or have one of those, like, we need to have a citronella or something. Basically like right under my Yeah. Or you get dengue

Catelin: fever.

Rich: Yeah. So, um, anyway, no one else got bit, so apparently I just, I just took like 43 bytes for the team.

Catelin: That's nice of you.

Catelin: You're a better, better man than I.

Rich: Yeah. , you know, Ralph Waldo, Ralph Waldo Emerson spent a lot of time outside, didn't he?

Catelin: I think, I think you're thinking, is that right or I thinking of the other one. The other one. Walden. We're great today. Who's Walden Pond? Oh,

Rich: Walden. Yeah. On Walden Pond.

Catelin: What's the, what's the, who's, is that?

Rich: Yeah, Walden and Walden. Thoreau. Thoreau, yeah. Thoreau was, you're right, he lived in the woods for a long time. Except

Catelin: it wasn't really the woods, it was like a mile outside of town. Per usual, he's a hysterical man, trying to, you know.

Rich: Oh no, what have I done? I've unleashed the anti patriarchy today. Get. At.

Catelin: Me. Now.

Rich: I'm bringing that up because, uh, today we're talking about debunking, debunking website myths. So I guess we're going to debunk famous author myth. The myth

Catelin: that Sorrel lived in the woods. No, he was a freaking liar.

Rich: I feel like they covered

Catelin: that.

Rich: Did you watch Dickinson on Apple TV?

Catelin: No, but. Oh, you

Rich: should.

Rich: Because I feel like they covered that, that he was like, Really not that far because I think somebody wanted him to her to date him or something And he was like living in the woods and like they got there and she's like this isn't that far like we didn't ride that long, but it's very funny and It's Allah the Bridgerton feel where it's a little historic a little irreverent a little bit fiction

Catelin: Oh, I was waiting for you to say like a little bit slutty

Rich: It's that too.

Rich: It is indeed that. Um, yeah, Emily Dickinson has a, uh,

Catelin: I don't

Rich: know if you call it a romance, but it's like with death, basically. So like, it's all based on her poems, like, and they come through in beautiful, beautiful ways. I really recommend it. Um, So I guess we'll have to look and see if there's a cocktail called the Dickinson.

Rich: There might be.

Catelin: Type it up, Zach. Get to get.

Rich: But yeah, today we're talking about the Emerson though, which is, um, named in honor of Ralph Waldo Emerson. It came about likely during prohibition, but there's just, there's really just a mystery and mythology around this cocktail. It doesn't have a solid history.

Catelin: Okay.

Rich: Um, it did appear in, in, uh, Jacques Straub's 1913 book Straub's Manual of Mixed Drinks. Um, I feel like we should do Hazen's Manual of Mixed Drinks. That's a great name. It'd be all tiki drinks. Um, so It must've been at least somewhat popular in 1913, like, because otherwise it wouldn't have, like, why would you put it in a book?

Rich: Or he was just really trying to make it happen, maybe.

Catelin: I love this cocktail. Love it with

Rich: me. I know. It is a gin cocktail, so you love it. And it contains your favorite maraschino liqueur, which is one of, I love that one as well. Um. So yeah, it's, I don't know, it's, it's classic and timeless, but also just like, I had never heard of it until this like prep sheet showed up.

Rich: Um, and I like to think that I'm pretty good and well versed with cocktail.

Catelin: I'm going to need you to stop itching.

Rich: Oh, you could see me scratching out the video. Hands where I could see them. Oh, my God. Oh, all right.

Catelin: Maybe if you had an Emerson, you take the edge off a little bit.

Rich: It might. You want to hear about what's in it?

Rich: Yeah. Tell me how to make one. And maybe I'll go do that as soon as I do that while you're describing this.

Catelin: It's an ounce and a half of gin, preferably Old Tom, which I've never heard of, so that's interesting. Uh, one ounce of sweet vermouth. Half ounce of lime juice freshly squeezed as we know a quarter ounce of maraschino liqueur and Garnish with a maraschino cherry, but if you're doing maraschino liqueur, that's luxardo You might as well throw in a luxardo cherry and really booze it up a little bit You're gonna combine all of those ingredients except your garnish in a cocktail shaker full of ice Shake until well chilled.

Catelin: Uh, this calls for a double strain through a fine mesh strainer into a chilled cocktail glass. So no, no bits and bobs in this. You want it clean apparently. And then a garnish with a maraschino cherry.

Rich: Yeah, I, um, I grabbed ye olde Google machine, um, and I'm on, I'm on Wikipedia. So is that going to be probably a more reputable link, but apparently old Tom gin is from, um, 18th century England, um, but recently it is coming back because it's a little bit sweeter than London dry,

Catelin: but

Rich: then drier than Dutch Jennifer.

Rich: Is that the name? I don't know if that's crazy. So it's called the missing link. Cause it's like between like this, like the not dry gins and the dry gins. It's like, it hangs out in the middle. So I might have to try that. Like, I really enjoy Plymouth if I'm going to have a regular gin.

Catelin: Okay. So it's not a brand.

Catelin: It's like a, it's like a varietal.

Rich: Yes. Okay. Because like, why is the

Catelin: first result aviation? But there's. There's aviation old Tom. There's Haman's old Tom. The

Rich: Haman's old Tom. Ransom old Tom. Yeah. They're different colors too. Look at that. The haman's is like clear. That's very ing. Aviation is a little light yellow.

Rich: The ransom old Tom looks like whiskey, honestly.

Catelin: Mm-Hmm. .

Rich: Um, that is crazy. So, yeah, it sounds like you'd be looking for a brand, but you're not. Yeah. You're looking for a varietal.

Catelin: So it's like a, like an over proof rum or a, or a like a black strap. I'm clearly in wrong world, but.

Rich: Oh, this sounds like our world.

Rich: We may need to make this drink. This delicious gin is bold, botanical, and sweetly citrusy.

Catelin: Oh, yeah.

Rich: Alright, that's from Heyman's.

Catelin: Okay, Heyman's. Hey, man!

Rich: Hey man, I want some gin. Um, okay. I think I like this. And we have, we don't have old Tom Jim, but we have the rest of this.

Catelin: I wonder if you could use that, uh, stone fruit Hendrix.

Rich: I mean, it is botanical and citrusy.

Catelin: Yeah.

Rich: Possibly.

Catelin: Just a little substitution.

Rich: We'll have to dig deeper into that and see if it's maybe inspired by Old Tom, the Old Tom recipe. Oh,

Catelin: I feel like Hendrix is just playing in their own kind of cabinet of, cabinet of curiosities. How's that? I mean, pretty much.

Catelin: Sponsor us.

Rich: Oh, some of these bottles are fun too. Now I'm down this rabbit hole. I know you are. Let's take a break and

Catelin: come back about, uh, talk about some, some website myths. How's that?

Rich: Sounds good. Sounds good. Sounds good. Sounds good.

Rich: All right. And we're back. We've been gone for about three days going down looking at different old Tom. Really, it's only been a few. Um, but yeah, so we're here to talk about website myths. Um, and Caitlin, I have to tell you, I know you did your prep and I did my prep and Zach did a wonderful job with this, working with Jesse and Megan to pull these together for us.

Rich: Uh, I have to get one off my chest though, because it is my. Like it's myth, like 0.5 or zero. Um, I have to build my website in WordPress. No, you don't. And yes, I'm not talking, well, I'm not talking about like, oh, I could go to Wix or one of those like No, Ew, no, that's not what I'm talking about. There are other platforms out there though that can work really well.

Rich: Our preferred, as we've said multiple times is HubSpot's Content Hub because it comes with a whole bunch of other stuff. Um, and if you're a small business, their starter is, um, it's got limits to it on number of pages and things like that. Um, but you get a blog and you get landing pages. Um, but it's really, really affordable, sometimes cheaper than like WordPress hosting, um, and just less problematic and less of a struggle, which we'll get into in the other myths.

Rich: Um, but yeah, that's my big one.

Catelin: We're definitely coming at the myths from the lens, at least I am lens of HubSpot. Like I've, I have done the, uh, small business owner website build myself a couple of times I've used Squarespace. I've used. Something else. And then, oh, I had, I had one of my friends from college, like build me a website, custom build it.

Catelin: Oh, ouch. Right. That was like my first. Good luck changing it. Yeah. And he was great. Um, he was lovely, but he's like, this is not what I want to do. And I was like, cool, I'll figure it out. And far and away. HubSpot is the easiest to use and makes like, they won't let you screw up like SEO stuff, or it'll be like, you have to put in a page title.

Catelin: You have to put in a meta description before you can publish things.

Rich: And

Catelin: so yes, you don't get a little bit idiot. You don't get this website

Rich: that has. There's absolutely no SEO on it. Which can happen with any other platform, including WordPress. None of that stuff is required. And I think that's one of the brilliant things because it helps what's built for marketers, not for like coders or developers.

Rich: Although if you're a developer, you can do magical, wonderful things. Um, but just as a marketer with. Um, a really good open theme. Um, like power pro is our go to theme. There's a couple other ones that are really good, but that's ours.

Rich: Do almost anything like it's drag and drop. It's adjust the columns. So, um, that's my first one. No, you don't have to build your word site website in WordPress. If you want to talk about other options, you can give us a call or a email. Okay. Then we'll have that at the end of the show. Um, or just jump on our website and like ask for a meeting with the agency.

Rich: We've got a little button up there at the top and we'll. Route that to Caitlin and Jesse, and they'll talk you, tell you all about websites and how you can do them. Yeah. All right. So should we get into what was actually prepared?

Catelin: I suppose we did our homework. Zach did our homework for us. Website aesthetics are more important than function.

Rich: I mean, it, this is a rough one because I think if you flipped it and said function is more important than aesthetics, I would also be like, eh, because I feel like they've got to both be balanced.

Catelin: I think it's also how do you define function? Because like if somebody's on your website and it loads quickly, but they can't find what they're looking for.

Catelin: That's function, right? So, I don't know. And

Rich: they go hand in hand, really, like these two really have to go together, but I have seen gorgeous websites that are so horrible to load and the menu doesn't work right. Or the menu is so simple. I can't find anything. Those are always like rough. And those are like, of course, in our bullet points here, slow loading speeds, confusing navigation, um, doesn't work on mobile.

Rich: You will usually don't have to create a mobile only version. I don't think we've done one of those in like 10 years. Um, but you do have to make sure that your website, like. Translates to mobile. Fine. You may have to adjust some modules or some spacing or something like that. Um, another really good one.

Rich: This unclear calls to action. I need to know what you want me to do. Like, what am I supposed to do here? Am I supposed to go deeper? Am I supposed to click a button? Am I supposed to open a video? Like, what is it you want me to do? Just tell me like, and then I can choose to do it or not do it. It's like being a child, tell them what you want them to do and they'll choose to do it or not do it.

Catelin: And you probably have to tell them again.

Rich: But

Catelin: that's also like a clear call to action, right? Is like, no, this is the action. This is what the desired output is. And that's how you can become a good customer for us. Yep.

Rich: And I think that one of the big ones here, I think it's the second bullet point here, was struggles with the ability to edit, manage, maintain.

Rich: So if you're having a rough time, Updating your website and you don't because it's too hard to do. You're going to only

Catelin: going to get worse.

Rich: It's just, it's just going to spiral. It's going to get out of date. Your SEO is going to suffer. Oh, it's really horrible.

Catelin: Yeah.

Rich: And that one I think is. Probably one of the areas HubSpot tackles the best is it's all drag and drop and super easy and intuitive.

Rich: Um, you can do basic stuff, but you, and you can also do really advanced, fun, interesting stuff. We've got a ton of examples of that, um, that we've done. Um, but even if you do that, like changing an image, easy, changing copy, easy, updating your meta description, easy. Boom.

Catelin: Or if you don't want to do that, we can help you.

Rich: Yep. Um,

Catelin: web content updates can be done for, for a pretty reasonable price. If we, if we're, uh,

Rich: we have a HubSpot ticket system for that, for smaller clients, um, that we support in that area. Um, and if you do have like really poor function, no matter how pretty your site is, um, you're going to have high bounce rates.

Rich: We talked a lot about that in the Spanish gin and tonic episode, which you can go back and take a look at, I'm sure Zach will link to it in the notes for this episode. Um, And we always appreciate a past listen. Um, yeah, pretty is one thing, but function is also important.

Catelin: Myth number two, you'll start seeing results right away.

Rich: So you can actually get a little bit of a dip in some of your website steps. Stats right away when you launch, but it will recover very quickly. And then you will start to see it increase as far as like things like traffic and time on site and stuff. If you do it right, those things can all work. Um, but SEO ranking for new keywords, it ain't fast.

Rich: So, um,

Catelin: no, and I think it's also important to, and maybe we'll talk about this. I mean, we'll, we'll talk about this later, but, um, consistent updates and consistent quality control and, uh, Making sure that things are staying relevant. Like that is all part of an SEO plan.

Rich: Yeah. And I mean, when you're looking at SEO and how long it takes to work, um, there's no better company to ask than Google.

Rich: Um, and so Zach was able to pull some data. They've got plenty of it out there just really trying to level set. So, um, Miley, Oh, you. I think from Google. Um, that's their name. I don't know if it's a hammer or more of them. Um, so in some cases SEO can need four months to a year to help your business. Um, so implement those improvements and continue to improve.

Rich: You will see a benefit. I know we've got an SEO program that we started over four years ago. Um, and there were improvements, but the actual business and sales improvements took. Almost three years, um, to, to scale and to really matter from purely SEO. Like there were other things going on as well. The business was fine.

Rich: Um, but once it scaled it, like. Doubled very quickly, like in less than six months. Um, but it's like everything, right? If you, even if it takes a long time to show up, if you don't start, you're never going to get,

Catelin: you're going to, yeah,

Rich: yeah. Is that eating an elephant? You have to start with the first bite or you're never going to

Catelin: eat the elephant.

Rich: You can't swallow it whole. That's, it's too big.

Catelin: Uh, I was thinking about that with a client today. Zach and I were actually, um, working on this where, you know, we talked about a specific kind of organic plan that we want to put in place, knowing that, you know, On this particular initiative, the clients kind of budget shy and they don't want to put a bunch of money behind a paid campaign, but that doesn't mean that we can't do that same work and start to push things out organically.

Catelin: And then if, and when they're ready to put some, some paid budget behind it, we can, we can do that. have those things work in tandem. So, yeah.

Rich: And I think that's an interesting way to look at it because like, we're going to have fees to do the work either way. Right. And while Google ads or Facebook ads or LinkedIn ads or whatever you want to do will show results quicker, you're going to have that investment up front and it's still not going to be as efficient as it can be until it runs for a while.

Rich: And so you've got to kind of. Choke on that upfront media expense until you get the scale going. You've got a hundred conversions or more so that it can really start to optimize. Um, with SEO, it's going to take longer, but you don't have that outside sunk media, um, to deal with. Um, and I think the other thing is, can there be quick wins in SEO?

Rich: Yeah, absolutely. Have we seen things move in weeks or like less than a month? Sure. Um, typically those are the things that you're up to. You're already ranking for, and you're like in the twenties or thirties, and we can hit those hard and try to bring them up. Um, it's also areas where like your competitors just aren't doing much in that.

Rich: Um, and so that's that, or

Catelin: you started So badly that the only place to go with that, well,

Rich: you can still be outside of the top 100 because most tools don't tell you unless you're, they say 100 or above one on one plus,

Catelin: Oh man, I'll tell you when

Rich: I showed 100, but you know, some of our larger clients and even some of the smaller ones have started with keywords that you're like, you should rank for this.

Rich: And. It's not even showing up in the top 100 and then it pops in at like 97 and you're super excited, even though no one is seeing it on the 10th page of Google's results, but

Catelin: you gotta, you gotta start somewhere, right?

Rich: It's moving and that's what we want to see. Um, but obviously moving from. 25 to nine is going to be easier than moving from like a hundred plus mm-Hmm, to nine.

Rich: Um, so all good. They're doing work outside my house suddenly, and I don't even know what it is. They're, how

Catelin: exciting

Rich: I think it might be fiber, which would be good. We have our fiber, so we're getting fiber installed in October. I'm very excited. Um, not Google Fiber, though. They're not up here. Um.

Catelin: Myth number three.

Catelin: Oh,

Rich: okay. We can, I was going to share a little bit or ask you to share a little bit about why SEO takes so long, but we can move on.

Catelin: I don't, I don't know. I have Riley for that. So,

Rich: um, you've got, Google has to sort through everything, right. And they have to be able to see you and relevance, quality, usability all matter.

Rich: Um, Um, relevance is probably one of the bigger ones and then quality and then also usability. So the other thing is if you're not updating your content, a lot of people don't know this. If you don't update your content except like you update it once a month, Google's robots will learn to only come back to your site once a month because they're not going to crawl.

Rich: It's like that restaurant that never updates their menu. You want a fresh menu, so you wait until they update it. They want a fresh menu. So if you're updating your content weekly, You can, uh, force them to come crawl your site. And then if they're seeing that you're updating weekly, they're going to come back weekly.

Rich: If you're updating dailies, they're going to come back daily. So that's part of the process. It's your quality content

Catelin: trick.

Rich: So more frequent updates. And that's where like. Doing a blog a week, at least making sure those have a summary on the homepage. So your homepage is changing every week, at least one element.

Rich: I mean, there's more you can do than that, but that's at least one thing. Um, that really helps you get results a little bit faster, but yeah, if you're not ready to tuck in for four to six months, maybe even a year on SEO. Um, I mean, I guess I just don't know why you're in business.

Catelin: More frequent updates means faster results.

Rich: Um, it may be potentially, yeah. As long as you've got the other things like the relevance and the quality usability, but that timeliness is another piece of it as well. But yeah,

Catelin: helpful. Now, can I talk about my, you can't,

Rich: you can't.

Catelin: Okay. Only online businesses need a website. I can't even say that's frack and ridiculous.

Catelin: No, no. The first place that I go. Like this is a personal gripe. Today I was looking for landscape materials and a local place was like, they're Google my business page. I said, flagstone pavers near me. And it says view website and it's a Facebook page.

Rich: A lot of people, I wish they wouldn't let you put a Facebook link in there.

Rich: Um, We've got, I can't remember which one it is. There's a restaurant we go to and they lost their domain. Apparently it's still in the Google results. It still shows up in search. It's still on all of their marketing, but when you go to it, it's like a, an online gambling website. And so finding their menu is.

Rich: So hard, but luckily, um, somebody went in and just like a, a patron just went in and took pictures of their menu and uploaded those to their like Google business. And

Catelin: yeah,

Rich: just be like, here are my pictures because you can't find a menu anywhere. Um, I think I might just steal one next time. But yeah, it's like, okay.

Rich: Cause I was like, oh, maybe this isn't the right website. And then I went and looked and I'm like, no, this is what they say on their menu. Their website is, but it's not. Um, yeah, we do research online. Boom, period. We start online for

Catelin: everything.

Rich: Everyone does, uh, going to go to a store to buy a shirt. I will start online.

Rich: I actually found a couple of shirts that I really liked. And Brian was like, Oh, like there's a retail store out at the outlet. So for that, like we could probably get them for cheaper. And I'm like, Oh, okay. It just showed up in my Facebook ads. But. Um, but yeah, it's, I don't know, just because you're not selling something online doesn't mean you can't tell people about you.

Rich: It's your work for right. No, one's handing out paper brochures anymore. God help me. I hope. Um, no,

Catelin: no, it's

Rich: really just about your website. Um, and that's how you tell people who you are and how they find you. Um, and have that clickable. It is

Catelin: also. Like a reputation thing too. Like if I can't find you online, I'm immediately skeptical.

Rich: I believe the kids say you're sus.

Catelin: Oh yeah. No website equals

Rich: suss.

Catelin: Is it Skibbity?

Catelin: God bless me.

Rich: That one means nothing is what I saw.

Catelin: Help Zach. In

Rich: the translator. I don't think Skibbity means anything.

Catelin: That's just brain rot. That's

Rich: just a nonsense word.

Catelin: Well, I have that then in space. Caitlin is

Rich: all skibbity.

Catelin: No, that's never, I'm actually quite sad that I even said it. Why, who am I? I

Rich: mean, sus, I think, um, everybody's probably moving on from because now everybody's adopted it. It's become sort of, uh, mainstream. I mean, at least that would make sense. Like it's short for suspect, right? Like, Like, do you know what

Catelin: I think of though?

Catelin: When I sing, when I think suspicious, I think of it in Spanish because so special, so is much more fun to say.

Rich: It sounds like I'm ordering a really interesting appetizer. I'd like some so special. So, but could you imagine? So that could just be a mystery appetizer at a tapas place.

Catelin: Don't be suspicious.

Rich: And when people would translate it,

Catelin: get yourself a website.

Catelin: Even if it's only one page. In HubSpot.

Rich: Oh yeah. The one page website. And when we rebuilt our website, we had one page for like six months. We had everything on it that you kind of needed to know about us to be able to get in touch. And then we've been building it out since. Um, but yeah, just have something also you own your website.

Rich: Like that content is yours. If you are building only on Facebook, you are building on somebody else's land and Facebook will decide what it looks like. Facebook will decide. What you're allowed to say, what you're not allowed to say,

Catelin: whether or not it gets to stay up. Like you, if you get mass reported on a social media platform, that stuff can go away because they're using a bot to decide.

Catelin: So if somebody has like, this is spam or this is hate, like, and enough of that happens, like it can be very detrimental to your online presence. So on your domain, your Domain on your website.

Rich: All right, so, Myth number four.

Catelin: Once you launch your site, you can sit back and relax.

Rich: Set it and forget it, Caitlin.

Catelin: Yikes! No.

Rich: Um, and we talked about this a little bit.

Catelin: Rotisserie chickens. And maybe some landscaping, not for your website.

Rich: Uh, yeah, we talked about this a little bit in point number two, myth number two. Um, you do have to update your content regularly. Uh, increases your value to search engines. It also increases your value to surprise your customer, your prospect.

Rich: Your customers. Um, if it's always the exactly the same, when I go back, I got no reason to go back. Like, give me a reason to come learn something, see something, discover something, um, all of that. And that one, I mean, these all tie together, right? That ties back to like the first one where make sure that it's easy to update and maintain.

Rich: That's going to make it easier to add content.

Catelin: Yes.

Rich: And there are tons of ways to do that, um, but no, you can't just put an Instagram feed on there and call it good. And that's your new content. You can do that if that's interesting and you're, you keep Instagram up and running, but um,

Catelin: yeah.

Rich: Oh goodness.

Rich: It's

Catelin: not, it's not the only way.

Rich: Website myths. So, um, no, WordPress is not the only place you can build. You can build other places, see us and we'll talk to you about HubSpot and why we love it. Uh, aesthetics are not more important than function. They have to go together and a beautiful site that doesn't function will not be seen by anybody.

Rich: Um, everything is instant. No, everything is not instant. Things like SEO and. increases in traffic can build and take time. So be patient. Uh, I don't need a website if I'm not doing e commerce wrong and set it and forget it is not something that you can do. So, um, we'll have a little bit more info on this.

Rich: I know we've got some blog posts on these things. We've got some past episodes that Zach will link to in the comments, um, where you see that at ctapodcast. live or on whatever platform you're on as well. Um, So yeah, I think, I think we did it. I think those are five good myths or four and a half great myths.

Rich: Yes.

Catelin: 4. 25. 4. 25. I don't know.

Rich: Sure. Why not? I think Caitlin wants to get, uh, an Emerson and then go take a nap.

Catelin: And then I would take a nap. Yeah. You can always find our agency at antidote underscore 71. If you have a question you'd like to send our way, head to ctapodcast. live to shoot us an email or, uh, even better, you can leave us a voice message on our hotline at 402 718 9971.

Catelin: And your question or comment will make it into a future episode. That's a promise, not a threat.

Rich: Yep. And we do have, uh, another episode coming up. Um, wow. I almost choke when I say this. Next week, um, from when this one airs, I think this one's going out during inbound. Is that right, Zach? Like, yeah, but. While we're at inbound, we are going to attempt to record from some space there an almost live inbound kind of recapping stuff.

Rich: It looks like that's scheduled for Friday morning, so I think that'll be a good day for us to try to recap. And then that one will air, um, Air, I guess, or release the week after inbound, um, on that Thursday. And then we're just going to keep going. So, um, yeah, that one's called the ward eight part two. So we talked about the word eight, uh, from Boston, uh, in a pre in the previous episode before this one.

Rich: Um, and it will be almost live from inbound 2024 and whether we have guests, who knows. It might just be us. It might be a

Catelin: surprise.

Rich: Maybe we'll grab some HubSpot employees and talk to them. I

Catelin: will find

Rich: out until then though. Um, call us. We would love to hear from you.

Catelin: That's correct. Thanks for being here.