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43 - SEO Best Practices for Website Redesigns

SEO Considerations for Website Redesigns

In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.

Death Flip

In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the bartender about the drink, they wouldn't reveal the recipe either. The only clue given to customers was a foreboding description that read, "You don't wanna meet this cocktail in a dark alley."

Plenty of people took the risk and ended up liking the cocktail.  If the ingredients were listed: tequila, yellow Chartreuse, Jägermeister and a whole egg, not many people would've tried it. 


  • 1 oz. blanco tequila

  • .50 oz. yellow Chartreuse

  • .50 oz. Jägermeister

  • 1 dash simple syrup

  • 1 whole egg

  • Freshly grated nutmeg


  1. Combine all ingredients in a mixing tin and shake with ice.
  2. Strain into a sour glass.
  3. Garnish with freshly grated nutmeg.

Recipe Credit: Punch

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Episode Transcript:

Rich: Okay, we're recording now. Welcome back everybody. Hey,

Catelin: to our legions of fans. Thanks for being here.

Rich: That was exciting. I don't think we've ever opened an episode with you doing la la la la la la la la la la la la la la la la la la la la la la la la la la la la la la have that's great

Catelin: For 2024. Yodel. On a

Rich: podcast.

Rich: Yodel on a podcast. Wow. I mean, I think we could maybe find you another podcast and maybe there's one about yodeling. You could just go and yodel all

Catelin: day. They wouldn't want me.

Rich: You're not a great

Catelin: yodeler. Uh, I think I'm not great at a lot of things and you, nobody else wanted to do this in our office. So you were stuck with me and, uh, now you'll never get rid of me.

Rich: Well, because you have said, I think on our very first episode, you like hearing your own voice. I did. Yep. That's okay. I think everybody likes hearing it. We hit like, didn't we hit, um, A thousand downloads. So I can't see them. Yeah, a thousand downloads. I saw that come through on Slack, uh, I believe. So that was great.

Rich: Uh, I don't know, remember how many episodes it took us to get there, but apparently, uh, last, whatever, last week or two weeks ago's episode was the number it took. That's probably like,

Catelin: I mean, have, we haven't done, I don't know. How many episodes have we done? We haven't done a hundred episodes. Which would be like a hundred downloads per.

Catelin: So like, is it

Rich: two hundred downloads? per. We've done forty episodes?

Catelin: Fifty. Forty. Forty two.

Rich: Okay. Zach's giving us fingers. He's holding up 42. And he got the iPhone balloons or Mac balloons or whatever that came up. I'm sure we'll get confetti at some point. Okay. So and I think though that a thousand divided by a hundred would only be 10 per.

Rich: Because it's. A hundred is a tenth of a thousand. So, I mean, that's not bad. It's a building. Um, and hopefully people are enjoying what we're talking about. Uh, speaking of what we're talking about, um, before we get into the cocktail, uh, today, uh, we're going to be talking with our good friend, Jamie, one of our SEO folks, um, on the team, and we're going to talk specifically about SEO when you're redesigning your website.

Rich: Uh, it can be pretty tricky. You can do it wrong and tank everything, or you can do it like right. With us.

Catelin: And we'll do it right

Rich: for you. I mean, and even if you do it right, you do everything right, you still get a little bit of a dip, but it comes back stronger than it was before. If you've done everything right.

Rich: So Jamie's going to tell us how to do everything right. No pressure for her. She's sitting there in our virtual green room, uh, watching and listening. Yeah. So that's going to be exciting. Um, I don't know is that this cocktail has anything to do with websites or is something Jamie would ever drink.

Catelin: Oh, no one should drink this.

Catelin: It's called a, it's called a death flip. And normally, I love a flip. I am all about a whole egg in a cocktail. A whole raw egg. It's like a, oh god, but like an eggnog.

Rich: foamy, I know.

Catelin: You get like, see. No, it makes it, it's like creamy.

Rich: It's so good. We've done this before. I hate eggnog. Cannot stand eggnog. I don't know.

Rich: Now, an eggnog flavored cake maybe? I mean, I don't know.

Catelin: So really, you just like heavy cream and nutmeg?

Rich: Yes. Yeah. Sure. Yeah. I

Catelin: mean. That's, I mean,

Rich: like, that's what it is. Yeah. A tres leches cake. Perfect. Sounds great. Eggnog? Not interested. Um, at all. No, I did put raw eggs. Go ahead.

Catelin: I was trying to think of, I've had another, um, another flip that was like a riff on eggnog, but it was like slightly different.

Catelin: And it was. I think I

Rich: was in Nashville. He can Google that thing and figure it out. Um, Zach spent time in Nashville. He might know what it is. He'll have to dig around and see if he can find it. Yeah, no, I mean, raw egg, last time I had that in a beverage was Orange Julius in the 80s. Oh, stop. No. Oh, it was fantastic.

Rich: The egg makes it all creamy and wonderful, Caitlin. Like your flip drink. Although, this

Catelin: flip is This is a crime against God and man. It's a, it's one ounce of Blanco tequila, a half ounce of yellow chartreuse, a half ounce of Jaeger Meister. This is where it goes south for me. A dash of simple syrup and a whole egg.

Catelin: So the idea, I don't even

Rich: know if I can say it. south with the chartreuse. You hate chartreuse.

Catelin: It's like on its way. That's like southwest. It's on its way and then just over the cliff with the

Rich: Jaeger.

Jamie: I don't.

Catelin: Like, I can't. It's

Rich: stuck in my throat. For those who aren't, who didn't hear it, Caitlin's gagging just a little bit, trying to read the rest of the ingredients and talk about this cocktail.

Rich: The idea

Catelin: of, I think because Yeg is like, such a polarizing spirit, aperitif, if you will, it's a polarizing bit. I guess. And It makes me think of like Jägerbombs in college which also then caused the like the physical visceral reaction But then the idea of like mixing that with a raw egg. It's like I I can picture the yolk.

Catelin: I can't talk about

Rich: it Okay, so basically you just combine it all, shake it, drain it into a glass, a sour glass, and then garnish with nutmeg. So, um, let me share a little bit about how this abomination came to be, uh, and I think abomination is probably a great word for it. Um, so this is from Melbourne, Australia, uh, which is interesting to me,

Catelin: Melbourne.

Catelin: Melbourne.

Rich: I don't do that part of Australia well. I do sort of the upper coast better, but, um, I also just do not have a good Australian accent. I can't even pretend to pull one. Um, but this first appeared on a menu at the Black Pearl in Melbourne in 2010. So it's not that old. It's a 14 year old drink, I guess.

Rich: Uh, can't drive yet though. Um, But they listed none of the ingredients. Uh, if you asked what's in the drink, they wouldn't tell you what's in the drink. That right there just tells me this thing is

Catelin: probably awful. Yeah, that's a big ol no thank

Rich: you. Um, the only thing was on the description it says you don't want to meet this cocktail in a dark alley.

Rich: Oh god, yeah. I think I would agree with that. So, I mean, we've all been out with friends who would be like, I feel like this is something if Jesse saw on a drink menu. He would go, okay, so like no ingredients. You don't want to meet it in a dark alley. Yeah, I'll play bring it. Bring it Let's let's try it.

Catelin: We all know zach is doing it.

Catelin: I was like zach is definitely doing

Rich: it Um, so a bunch of people much like zach and jesse stepped up and gave it a try um And they probably wouldn't have done it if they knew the ingredients, because like you said, you read these ingredients and you're just, it's a gag fest. Like, so not. So, um, it is considered a modern classic as a flip.

Rich: Who decided that? flip. There's bar people who do that, I think. Um, they're wrong, but yeah, versus being, I mean, most flips are actually classic cocktails, right? Like they're older, uh, cocktails. Um, yeah. So this comes from where people, the people that punch, which I know we've gotten some cocktails from before.

Rich: So cocktail recipes from before, not a sponsor or anything. It's just a place where you go to find interesting cocktails and wanted to share that with you because we're all about calling out like where things come from. Credit where credit is due.

Catelin: Cite your sources.

Rich: Absolutely. Yes. Um, I will admit I would try this.

Rich: There are things in this that make me just not like we're going to put tequila and a whole egg in a cocktail that just no like if I said although if you don't know a margarita flip is that a thing? Can you put a whole egg in a margarita and make it a flip? Does it get a creamy like I don't know.

Jamie: I think

Catelin: I can.

Catelin: I don't want, I don't think so. I don't think that's a thing that should happen. Alright,

Rich: I'll look up margarita flips later.

Catelin: Yeah, tequila flip? Tequila flip, tequila, yeah.

Rich: I mean, maybe. Okay, I think we've beaten this thing to death.

Catelin: Oh, you could do an agave flip. Okay. Do you want to know what's hilarious?

Catelin: That's the third. So it's agave flip, uh, maple syrup, Madeira wine, star anise. Why with the anise?

Rich: Yeah. I'm good with it. Uh, you don't like the black licorice, do you? I hate

Catelin: black licorice. It's awful. It makes me feel carsick. Chartreuse and Jaeger both have a black anise. Yeah.

Rich: I love black licorice.


Catelin: And then tequila sherry flip, there's no ingredients listed for that.

Catelin: But the third recipe on Google is a death flip. Death flip?

Rich: Okay. So you can find this on Google, you can also find it on our wonderful notes, uh, that producer Zach pulls together for each episode. Um, I think, Caitlin, we have opportunity to actually end the intro, like, on time, where Zach wants us to be. Why

Catelin: would we ever do that?

Rich: Well, I feel like we, I mean, Zach's been working really hard, so I think we should maybe give it to her. So, we'll wrap this up. And we'll take

Catelin: a break. Can't hold me back, can't hold me

Rich: down. And then we'll be back with Jamie and website SEO redesign tips.

Catelin: Jamie, welcome to this promising Exciting, interesting segment of CTA podcast. Promise we'll take good care of you. Are, are you? You can be honest.

Jamie: And

Rich: we're in four locations today. This is the first time we've had a four locationer, I think, with

Catelin: Zach and his new apartment. Yeah, like four separate zip codes.

Rich: New apartment on the east coast. Caitlin in Sioux City, I'm in Omaha, and Jamie a little bit further north up in Sioux Falls. So we're all, most of us are coming to you from the I 29 corridor. However, Zach is not. But all good, all good. So Jamie, you're talking to us about, uh, how not to screw up your SEO when you do a website redesign, right?

Jamie: Basically, yeah.

Rich: Well good, we got the right person for the topic today. Nailing it.

Catelin: Okay. Uh, well I am, I'm curious if you can just kind of give us like a, a brief overview of kind of what you should do and then, um, And then we'll wrap up. Bye. How, maybe more specifically, those things flow together.

Jamie: Um, yeah.

Jamie: So, I kind of would start off first by setting a performance benchmark for your site.

Rich: Okay. How

Jamie: do I do that? Um, I would look at what's currently, um, how your site is currently doing. Those metrics there, and kind of see what needs improvement, and seeing if that is possible with a website redesign. Um, and kind of, I guess, get realistic goals for your new site.

Jamie: You don't want to do anything too crazy, I would say. Um, and I guess, kind of,

Catelin: Yeah. Like a thousand page views every minute.

Jamie: Right.

Catelin: Right. You know, 2 percent bounce rate and like none. Yeah. Be realistic. I appreciate that. Right. Those are more,

Rich: those are more site stats, right? Like that's how the site performs itself.

Rich: Um, from an SEO standpoint though, are you talking about like keyword rankings? Like where are you ranking today for things? You know, where do you want to rank for those things? What's not ranking today that you want to rank for with the new site? Those types of things?

Jamie: Yeah, and I guess it depends if like, content changes too.

Jamie: Like, if you're gonna have new content, you're gonna have to rank for different keywords and all that type of stuff and change the headlines and meta descriptions and stuff like that, so I guess it just depends if um, your client changes All the content up or just like a couple things. So that's kind of an it depends answer

Catelin: Yeah, so you're I mean trying to like Plan as best you can and be realistic about what to expect.

Catelin: I think it's probably a fair kind of First step.

Rich: Yeah Yeah, I mean, I think that's fair all around on any marketing campaign or website redesign or TV ad or anything like being realistic is important. Yeah. And basing that off of what's happening today. So whatever you're measuring today, have that kind of lock it down and have that as your benchmark because you're going to want it to be better when you're done and over with things.

Rich: Okay. Cool. So you touched a little bit on content, like whether it's changing or not changing. So what do you have to do with the content as you're, so even if you're not changing the content, like, like what do you, or, or if you are changing it either way, what do you need to do to make sure that like things pull better in the future than they are today?

Jamie: Um, well first I would probably run a full, like, website audit. I know there's a lot of tools online that have, um, content ideas. Some show you like. Full blown different ideas and some show you like a couple things you can tweak in your content So I think using some tools like that could really help you Kind of tell you where you can grow on on your site currently.

Jamie: So I think that's a Good tool to have and it could also lead to like other inbound links within your site if you think of new content ideas So I think there's just a lot of opportunities when doing a website audit. Um, and then kind of looking into content ideas that can lead to, like, mapping out your new site and creating those, like, categories and subcategories, and then, like, create the overall structure and, like, the hierarchy of the site.

Jamie: So, I mean, it all just kind of, like, flows together.

Rich: So organizing content can be a big thing. Is stuff in the right place? Like, you may have everything that you need, but, you know, like, I have 4, 000 pieces of paper on my desk. Why I have paper, I don't know. Uh, but they could probably all be organized better in folders, by topic, or that type of thing.

Rich: Same thing with your website, your

Catelin: webpages, all that. Well, I know, like, even in terms of, like, site design, Jesse is Militant about the sitemap and making sure that that's locked in. Militant in like the kindest way, but like locking in the sitemap because that dictates your URL structure. It also gives you that content map to say, like, here's all the things we want to touch on.

Catelin: And then here's kind of the buckets that they fit into. So in addition to having like your site map planned for that URL structure, you're also kind of giving yourself the initial content plan too. So it's just like, it all, like you said, fits Yeah.

Jamie: And then once you come up with that, like, site map, you can kind of see like the navigation more clearly.

Jamie: And that's like really important for the user because poor navigation on a website is like the main reason why someone like leaves your page. And I know I've definitely done that before. If I see a website and it's just like awful, I'm just like, I'm out of here, you know? So it all just kind of like works together.

Rich: Yeah, and I think, so, um, that's where we start SEO, right, is the sitemap stage, like, at the very, very, very beginning. Because, like you said, that's where stuff gets organized and where you understand kind of what's coming. Yep. Okay, I'm looking at the notes and I know what this means, but there's just the word crawl and I don't think it means like a baby crawls I don't think spider crawls though.

Rich: It could involve robots or spiders. So what's this crawl thing?

Jamie: Yeah, so you'll have to like Crawl your site basically to rediscover like the newly designed pages that way Google can understand what's on your site and what your content means basically so the robots can figure everything out and make sure your ranking and everything like that.

Jamie: So it's important because it increases your like visibility, um, targeted audience. It's analytics, insights, and it's honestly just an overall better user experience. There's also a lot of other factors, but these are just a few main ones.

Rich: I mean, I think the other thing, you can do a crawl before and after, right?

Rich: So you can, you can use a tool that does like Google does their crawling or Bing or whoever you decide to use, but, um, but you can also use, Bing is still out there, I know, it can happen. Um, Yeah. Yeah. You can use a tool to crawl it yourself so you can just see what all the components and stuff are. And I think people would be shocked to see how much stuff is in their site and how much stuff is, like, not optimized in their site.

Rich: Um, and make sure that, like, you're improving that as you go. So that's kind of

Jamie: cool.

Catelin: Yeah. You know, just today, Riley was asking me about one of our client sites. He's like, hey, do you know what these orphan pages are? And I was like, I don't. Let us find out. And I think, I mean, I'm assuming that that came from a crawl.

Rich: Yeah, I think we do those as part of SEO maintenance and kind of continuing an SEO program. Occasionally we'll crawl the site because looking for stuff just like that, like, is it supposed to be orphaned, which some stuff is, that's totally fine. But if it's supposed to have a parent, we need to reunite them.

Rich: By announcing it over the loudspeaker in the grocery store. Sorry. I'm a little, it's, it's late in the day. It's a Tuesday. I was on vacation. I've been sick. You just have to deal with

Catelin: me today. I must say though, the vacation tan is still tanning. Like. You must have gotten some

Rich: color. No, I got zero sun. We were No, I don't have This is not a Maybe it's the It's the camera?

Rich: The

Catelin: lighting is working. It's glowing. Okay, great, great. Back to SEO. New color! Let's talk about a new a new site structure. Shall we? What happens after that?

Jamie: Oh yeah, so once the site's kind of all designed out by our amazing design team, I go in and we make sure there's like the H1s, H2s, the meta descriptions, image alt tags, um, and then like sometimes I like to just go through the site like I'm a Like, user and just see if it's, you know, like, if I understand it and if there's anything that needs to be tweaked or if an image is kind of blurry.

Jamie: So I kind of look for stuff like that and just think of myself as, Oh, I'm just a visitor. So I like to go through it like that. Um, and then also make sure like the navigation makes sense and everything like that. Um, and then Before the launch, um, kind of for the redirects, you want to like get a list of all the URLs and the ones you're keeping and the ones you're no longer keeping.

Jamie: So, you match the old URLs with the new ones, and then for the URLs you're getting rid of, you match that to, like, the new content it would cover, or, like, similar topics. So that's kind of how you would organize those, and then upload the list of the redirects. I know it's pretty easy through the platform we use, so we can just bulk upload that now, which is really nice.

Jamie: And it does take, like, a few minutes, so, like, don't panic if it doesn't work right away. Basically. Or

Catelin: do panic, but only temporarily. Yeah, I usually do.

Jamie: No

Rich: panic. Um, yeah, and we can mention the platform. We use HubSpot CMS most of the time. Uh, we've done a lot of WordPress development and you do need plugins to do redirects on WordPress.

Rich: HubSpot has it just built in. Um, and it's pretty easy to pull together. They also automatically create some redirects. So if you're going from a HubSpot site to and redesigning with their tools. And pushing a new site live over top of it, um, or updating pages, if a URL changes on that page, it'll do the redirect for you, which is really nice.

Rich: Um, but yeah, the goal is to have none of those, uh, nasty 404 errors, right? Yup. Ugh, ugly 404 errors.

Catelin: I know. Although I will say Let's just, really quickly, there is a special kind of joy that happens when a site has like a customized funny 404 error page that like, if you're gonna have a 404, at least make it cute.

Rich: I think customized error pages are very important. Because you can show your personality there and people accidentally end up there. They, a typo will get you there. Even if your site is pristine and perfect, perfectly

Catelin: optimized.

Rich: Exactly. All right. So then you, uh, You throw the thing live? Is that what happens next?

Rich: I see.

Jamie: Yep, you launch her, and then you do Hope for the best. And hope for the best, basically. But, um, then you can, like, do some audits after that to kind of overall check it, to make sure, like, you didn't miss anything, you know? Double check your work, um, look for, like, Internal, external links, like if there's any like missing headlines or content issues, like run it through an audit quick.

Jamie: So that's what I would do.

Rich: Yeah. So aside from the stuff that design team does or a proofreader or copy team would do, for instance, after you launch a site like the SEO team is in there doing a whole different set of stuff looking at what's going on. Um, very cool. And checking for those 404 errors. Yep.

Rich: Zero if you did everything right. Um. Cool. Um, and yeah, so that, and that takes like, it takes a little bit of time. And so like after the site launches, there's some things you need to do on the backend, like, like five, 10 days. It's not a huge amount of time. Um, so what are the other things you'll do? Like, I think that it looks like there's one other thing you would do after it launches in particular.

Rich: And then like, we'll get into like, how do you keep it fresh and growing?

Jamie: Yeah, so you'll want to submit a new Google Search Console. If you have access, um, you'll add your XML sitemap to Google, so that way the search engines understand your site and the purpose your content brings. Um, also, like, look out for, like, indexing your new site.

Jamie: This will help also search engines organize information so you can rank for those search results. And then kind of after that, you just keep going with ongoing, um, SEO optimizations, you know, figure out, figuring out what keywords are working and seeing if those audits have new inputs and recommendations for you for keywords and make sure you're ranking at the top.

Jamie: Continue doing backlink audits. Those are important to make sure you're not on some weird scammy sites. Um, and then like fixing internal, external errors and then like those 404 pages of those pop up. Make sure to like redirect those.

Catelin: You make it sound so easy.

Jamie: It's a lot of work. Yeah. Go ahead. I was just gonna say, it's just a black hole of stuff, like I'm sure next week there'll be a new SEO tool on how to do something, so.

Rich: Well, and I think one of the neat things about Google Search Console, and if you're not using it, you should, it's a very old tool. They've had it for a very long time. I'm actually surprised it hasn't been, you know, it, they kind of revamp it a little bit, but it still actually looks a little bit old when you're in there.

Rich: Um, but one of the nice things is that's how you connect to a lot of third party tools that help you monitor like SEMrush or SE Ranking. HubSpot uses that on the back end for their light SEO tools. Um, yeah. But it also like, I, I hate logging in there and seeing like those red bars popping up that are like, these are your error pages.

Rich: Yeah. Um, and you can click on it and you can see exactly what they are. It'll email you tips on like stuff that's going wrong. It's kind of cool. It's a, it surprises me the number of clients we have who just don't have one. We're like, Hey, can we get access to your Google search console? They're like, what?

Rich: Like, Oh, ask your web person. Yeah. No, we don't have one. Oh, okay. We're going to make you a Google Search Console for the new site. You do now!

Jamie: It's free.

Rich: It is, it's free! And it's free like information free. Yep. And that's like 90 percent of what you guys do, right? Is you look for information from all these different sources, and then use that info to make everything better.

Rich: All right. So if you launch your site and you do everything perfect, will your SEO still go down like immediately when you've got the new site up?

Jamie: Um, it might go down for a little bit, but it should ramp up within like a week, you know, just getting those search engines used to your content and making them think a little.

Jamie: So, I mean, don't be scared.

Catelin: For, at first,

Jamie: but

Catelin: It just takes time. It's the same thing as your, your 404s and your 301s. Like, you might panic for like a little bit, but then after that no more panicking is allowed.

Rich: And it's all fixable. Um, and that's the thing, like, so Google doesn't like drastic changes, right?

Rich: Um, those can be really difficult for it to digest. But if you make the right changes, incrementally or drastically, it might panic for a minute. And then it's like, Oh, okay. Like, this is where we're at. Yeah. It's like, if I like, if you, when you wake up in like a new hotel room and you forgot you were in a hotel and you're like, ah, this isn't my bedroom, but oh, but no, this is a nice hotel.

Rich: Like, okay, I'm good. I'm good. You calm down. Um, so yeah. And it's a, it's, it's pretty like the sites are prettier and work better. So. All good.

Catelin: Well, ideally they work better too. I mean, when we, because part of what we do as well as like build in H1's, H2's appropriate, like meta tags, meta descriptions as we are building the site.

Catelin: So it's not like we are. Trying to take old stuff and make it work. Like we're, we foundationally from the sitemap stage are making sure that all of the, like, technical boxes are, are checked. So that once the site is launched we can move into that, like, content keyword kind of SEO where things get a little bit more, um, fluid or interesting, right?

Catelin: Like that's when When you and Riley really have a lot of fun is when you can kind of figure out like what buckets of things go where. Um, but a lot of what you do during the site build phase is just that technical side of making sure the pages are set up appropriately.

Rich: Yeah, and I think that's important to, to point out and just emphasize harder.

Rich: We don't bring the SEO team at the end. Like they don't, they're not an afterthought. They don't come in at the very end of it, right before it launches to make, to do all the SEO magic. They're there from the sitemap to like page planning to content, nesting, URLs. All of the, like, as, as titles are being written, as subheads are being written, they're being involved in those as well, and all of that's getting checks.

Rich: So, by the time we get to the end, I mean, you would say they don't have anything to do, but there's plenty to do at the end still. Uh, but it's really making sure. There's always stuff to do. Yeah, making sure all that stuff got executed well and executed right. Mm hmm.

Catelin: And I think, too, I mean, it's important to call out, like, Jamie, you've had some really impressive, Success on just the handful of websites that you've been with us for, like, um, are one that we've seen, like, insane page traffic increases in rankings, like, have shot up just in the last, like, month and a half from, from launch.

Catelin: And like, the client has even said, this is really exceptional, we're so pleased with this. Not only the fact that we have a beautiful looking site, but the, that the, the metrics and the success of the site has been proven out in page rankings.

Rich: Yeah. And I think that's really a testament to clients like sticking with it because some of those take, it takes a while.

Rich: Um, though what was really interesting with the last couple of sites, we've really honed this down and our team is so integrated with content, SEO and design because design plays into SEO too, into speed and things like that. Um, that we're starting to see that like hockey stick happen, um, within that kind of 30 days ish after launch, um, which is really just so cool.

Rich: And it's, there's nothing happier for me than to have happy clients who are super excited about what the team's been doing. Um, so it's really great as well. All right. I, I. I feel like that's kind of a topic.

Catelin: We did it! Your first podcast! Little podcast baby! Is this your

Rich: first one?

Jamie: Oh my goodness. I did it!

Jamie: So Jamie

Rich: can be shy, but she does warm up and get chatty. I know. Alright. Um, and if you want more, you can find her, uh, on social media or look at our social media and maybe you'll get some, uh, ASMR lettuce eating from her,

Catelin: her bunny. We didn't have a little dot appearance.

Rich: Bunny dot. She's there somewhere, I'm sure.

Jamie: Yeah, I don't know where she's at.

Rich: Snacking. Raiding the fridge for that lettuce.

Catelin: Yeah. Well, thank you all for your time today. Thank you. To, again, our legions of fans out there listening, uh, you can always find us, um, at Antidote Underscore 71 on social. If you have a question you'd like to send our way, you can head to ctapodcast.

Catelin: live to shoot us a message. Uh, if you really want to, like, I don't know, butter a bread, that sounds weirdly sexual and that's not what I mean. Even better, leave us a voice message on our hotline at 402 718 9971 and your question might make it into a future episode. Sorry I made that

Rich: weird. It's okay. I'm going to leave it the way you made it weird and not correct you on what the term is.

Rich: I think everybody can figure that out themselves. Um, but just a couple of quick things, like definitely with the SEO, do it from the beginning all the way through, uh, some great tips here that'll be in the notes. Um, and you can obviously listen to it again if you want to hear our lovely voices. Um, and then our next episode is going to be the, I have to really look at my glasses here.

Rich: They're a little dirty. The Milano. Is it truly T O R I N I O, not Torino? Torino? Milano Torino is our cocktail next time. If you would

Jamie: like to

Catelin: find out for sure, come on back.

Rich: I have no idea what that

Catelin: is. Well, it can't be any worse than the death

Rich: flip. Well, no, I think the death slip, the death flip is probably our worst cock.

Rich: Well, I think there might be one in there that we've had that was pretty bad too. But, um, we'll, we'll hold this one as the worst. Um, and then presumably there will be a marketing topic with our Milano Torino as well, or Torino as well. So

Catelin: that'll come up. Maybe it'll just be us in our clinking glasses. Who knows?

Catelin: It could be. I mean, come on back to find out.

Rich: Maybe Zach's going to show up at the bar in Sioux City and he's just going to be making us cocktails. And away we go. So anyway, that's coming up in two weeks. Um, the cocktails will keep getting interesting. The conversation will continue to give you some tips and tricks.

Rich: Uh, and the tangents, the tangents were few this time, but the tangents will be here. What a

Catelin: missed opportunity.

Rich: It's fine. All right. Thanks for being here.

Catelin: Ciao.