55 - Debunking Marketing Myths

What are Some Common Marketing Misconceptions?

Like any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover:

Is there no such thing as bad publicity?

"There's no such thing as bad publicity." Famously coined by showman P.T. Barnum in the 19th century, we'll explore whether this is true today and how the age of instant information affects the perception of negative publicity. 

Is email marketing dead?

Some see email marketing as ineffective and irrelevant as a strategy in modern digital marketing. We'll discuss why this isn't true and provide things to avoid when building an effective email marketing campaign.

Is graphic design is just about creating logos?

This is a common misconception among those outside the industry. We will discuss the skills required to be an effective graphic designer, as well as other common misconceptions about graphic design.

Coconut Guava Margarita

This cocktail is perfect for a hot summer’s day. The coconut's creaminess and the fresh guava's sweetness pair very nicely. If you can’t find fresh guava, then sticking with just the nectar works just as well.

Ingredients

• 2 oz blanco tequila
• 1 oz lime juice
• 2 oz guava nectar
• 1 small guava, quartered
• 1 oz cream of coconut
• 1 oz coconut milk
• Garnish: lime wheel and/or guava slice

Directions:

1. Add guava and lime juice to a cocktail shaker and muddle together.
2. Add remaining ingredients and shake with ice until cold.
3. Double strain into a glass of your choice filled with ice and garnish.

Recipe credit: parchedaroundtheworld.com.