63 - How to Utilize AI for Your Marketing Strategy

Episode Transcript:

Rich: Hey Caitlin. Hi. Oh, we're both amused because we're trying, uh, some new software since our previous software is biffing. 

Catelin: I might also be biffing.

Rich: Yeah. You, you were struggling earlier today. I remember you were just like, my brain is fried.

Catelin: I said, yes, I think. And I said that I told some other friends that last night, except instead of saying brain, I said, my Brian is fried.

Catelin: Like that's how bad it was that I have a Brian. I have a, I don't, I don't, I don't. It was, It's pretty bad. It's pretty bad.

Rich: Uh, well, um, that is something that AI can't, well, maybe it can help you with it. I don't know. We'll have to explore that. Yeah. Because we're going to talk about how to best utilize AI for your marketing strategy.

Rich: So um, Yeah, there's some ethical concerns, there's some effective ways to do it, there's things AI can do really well, there's things that it doesn't do really well, like figure out how many fingers people have, that's a problem that AI has. Oh, you are punchy.

Catelin: I'm just like remembering all of the, like, wrong, like the arms are in the wrong place or it's like coming out of somebody's waist.

Catelin: And like from a distance, you're like, that looks fine. And then you get up to it and you're like, that is not fine.

Rich: I know it's crazy. Uh, so we'll get into some of that. Um, I think AI is something that I know a lot of people just want to resist it. That's probably not the best answer for you or your marketing team.

Catelin: That was me, you know, probably six months ago or so.

Rich: I know, but, um, you were convinced by, uh, your favorite dad at inbound that humans and AI can live together.

Catelin: Dharmesh. Dharmesh. He's so wonderful. He's so sweet.

Rich: And I did love that. And we'll talk a little bit about that. Like he's, he was very clear.

Rich: There's things AI is good at. There are things humans are good at. And when you put them together, it levels everything up. But don't try to make AI do something that a human is good at and AI is bad at. That's not the way to go.

Catelin: Well, and it's also like, we'll probably talk about this, uh, one would think, um, just like augmenting things instead of like a full replacement as well, which I found

Rich: quite interesting.

Rich: And doing mundane tasks. So, um, all right, we're totally getting into the episode before the cocktail. I kind of

Catelin: wish that it could do my laundry.

Rich: Oh, I do too. I wish that it could actually map out, like, my grocery tour and which store I had to go to and what aisle it was in. Actually, I wish it could just order my groceries and send them to me.

Rich: Like, who am I kidding? I don't want to go out of the house. Um, one thing that AI is not good at is, uh, making craft cocktails. Um, have not gotten there with robotics or AI yet.

Catelin: Yeah, yep. This sounds quite, uh, schmancy. The chauncey.

Rich: It sounds like. Like you have to say it with

Catelin: an accent.

Rich: It sounds like if Downton Abbey created an AI bot, it would be chauncey.

Rich: Chauncey.

Catelin: Yes.

Rich: We're going to go through now.

Catelin: Like my, uh, we've watched enough Bluey at my house that for some reason my four year old has a slight Australian accent. Um, she said she has started calling squirrels cheeky. She's like, look at that cheeky squirrel. And I'm like, look at it indeed, my girl. So funny.

Rich: Has she met Justin? Yeah.

Catelin: They played train.

Rich: Oh, that's right.

Catelin: He and Megan babysat for us one night and Megan sent me a picture of like Dorothy was coloring and Justin was like laying on the floor playing with her train set And Megan was like, he's having more fun than Dorothy is at those trains. And I'm like, that's great.

Catelin: I'm so glad someone is enjoying them. And then we got home and there was like this elaborate track set up in the playroom. It was really funny and cute. Yeah. And for those

Rich: who don't know, Justin is Australian, like legit from Australia. Justin is

Catelin: Australian and 22.

Rich: Yes. And apparently likes trains. So

Catelin: I guess.

Catelin: Yeah.

Rich: All right. So the Chauncey, um, it is as timeless as its name. Man. I think that name will ever come back for kids. I mean,

Catelin: Dorothy, Dorothy was my grandmother's

Rich: name. That's like, uh, you know, that's a classic, like, that's like an ever classic name.

Catelin: Yeah.

Rich: Um, but yeah, Chauncey

Catelin: makes me think of Chaucer and he was kind of a He was kind of like a spicy, spicy guy too, huh?

Rich: All right. Well, it comes from the Waldorf Astoria. I'm sure that spicy things have happened at the Waldorf Astoria. Um, wonderful, wonderful place. Uh, but it's a, it's a unique blend of like, this had me like going, oh, oh, and I think it would be like exciting for your in home bartender and probably for Zach.

Rich: Because it is gin, whiskey, cognac, vermouth, and orange bitters. And I'm just like, you have taken one thing that I like.

Catelin: And added a lot of things that are questionable to me.

Rich: Well, and that like vermouth, like in a nice martini, a little bit of vermouth makes sense. This combo I'm a little freaky about.

Catelin: I don't even know if I could like name all of these, like if I could even pick out all of these flavors.

Catelin: Oh,

Rich: like in the drink together? Yeah. I don't, I feel like you might get the, the orange bitters should pop out, hopefully.

Catelin: But to know, like, I don't know what vermouth tastes like. I don't know what that's, you know what I mean? Um,

Rich: I think it tastes like anger and sadness.

Catelin: Like you want to be in a tuxedo? Like a, like a secret agent.

Catelin: But

Rich: you can't, because it's not quite like, it's never the star of the show. Although in this one, it is equal parts. Holy crap.

Catelin: Shall we get to that? It's three quarters of an ounce bowling and birch gin. Three quarters of an ounce H by Hein Konyak. Three quarters of an ounce ragtime rye cask strength.

Catelin: Yikes. Three quarters of an ounce martini and Rossi sweet vermouth. Two dashes of Reagan's orange bitters and a lemon or orange twist for your garnish.

Rich: So I just want to say, Zach, if we're going to start naming brand names of booze, they need to pay us. Like we're going to need, I'm going to need some scratch from these or just free booze, just free booze.

Rich: The martini and Rossi people need to send us some sweet vermouth. I doubt that will happen. They can spare it. I would think. That's not ever going to happen. We've been around forever. Shall we get to

Catelin: the directions? Chill a rocks glass. Yeah. Uh, so you fill a glass with ice and let it hang out for a few minutes.

Catelin: Combine all of the ingredients in your rocks glass. I, assuming you, um, discard the initial chilled ice, you could also keep a glass in your fridge. You know, do whatever you want. Yeah, we're freezing. Stir the ingredients gently for about 30 seconds. Oh no, are we supposed to leave the ice in?

Rich: Nope, add fresh ice.

Catelin: Okay, and then we add fresh ice, and then express the oil from a lemon or orange twist over the drink, and then drop it in. Can

Rich: we not ever say express the oil in a recipe again? That's what you

Catelin: do!

Rich: Oh, but it just, it just reminds me of, I don't

Catelin: understand. What do you mean? It reminds me of

Rich: a veterinarian procedure that is not anywhere near my cocktail.

Rich: Um. I know, so you can, so it's basically equal parts gin, cognac, rye whiskey, vermouth, and then some orange bitters and a little bit of a twist that you apparently expressed the oil from.

Catelin: Stop, you said we weren't allowed to say that anymore.

Rich: Oh, it's in this recipe. It's here. It's probably going to be on the blog.

Rich: It does say express

Catelin: the

Rich: oil. I know. Give it a little squeeze. Um.

Catelin: I had, um. I asked for, I asked for like a gin and tonic with a lemon twist. And the guy, he had like the whole, the whole lemon, like the wheel. But he took out all of the actual lemon parts and threw it away. And then just twisted the peel. So it was like actually a twist.

Catelin: And I was like, no I wanted the, I wanted the fruit. Yeah. And it was like not a nice bar, it was like a shitty dive bar, and I was like, oh, okay.

Rich: Yeah, I assumed you'd just throw that lemon wedge in there and I could just slice. Right, I know, it

Catelin: was legitimately like a neighborhood dive. And he was trying to, he was trying to get fancy with it, and I was like, no, I'll just take the

Rich: I mean, and this one is just the peel.

Rich: Like, that's generally, when you do a twist, you do just use oil and the peel. But I guess, because the other one would be a squeeze, wouldn't it? I'd want a squeeze of lemon.

Catelin: I guess I don't know. I didn't expect the Neighborhood Dive to go quite that far on the twist. Yeah, I wouldn't have

Rich: expected them to go literal on the twist.

Catelin: Because it was, it was like one of those clear plastic solo cups.

Rich: Nice.

Catelin: So it was not like a

Rich: The kind that almost fall apart as you're drinking.

Catelin: No, but if you squeeze them too much, they, they, they crack. They'll crack. That one. Yeah. Yeah.

Rich: All right, well, so if stirred drinks with powerful booze are your thing, this is one for

Catelin: you.

Rich: If you are scared about AI maybe make two of these and down them and then finish the rest of the episode which is Coming back in a minute.

Catelin: Please drink responsibly

We're back. We are back. I'm just catching up on the chat here. I don't understand what you're talking about your future children. His future children will not be named Chauncey. Yeah. Contacting my connections. I think Oh, connections for Martini and Rossi. Martini and Rossi. Yeah, yeah, yeah. Got it. Um, Zach is Well, now that we've reviewed the intro, I'm like, I don't understand any of this.

Yeah, his mic is off. He, he gives us notes. Um, and then the chat pops up. That's so responsible of you, Zach. I wasn't paying attention to your notes. Sorry. Sorry. Okay, so we're back. If anyone has ever been disrespectful to the production team, it's me apparently, which is surprising, right? I am always very respectful.

I can't be bothered to read the producer's notes. I am very respectful. I will have to tell you a story about some TV production. Um, Oh, I can just imagine. I would not like to hear that actually. I think I, it will make me sad. Oh no, you would, um, you'd be rooting for the underdog in this one. I guarantee you.

Um, so anyway, we're going to jump right into the most controversial thing that AI can do, and we can discuss what it can do well Can't, but content generation biggest one. I mean, in chat, GPT was set there to like, write your term papers for you. Please don't let chat GPT, write your term papers, um, to, I think you had it write a sonnet about your butt.

Caitlin, that was my husband did. Yes, I did not, uh, I did not do that. And then it was, um, back when you could say, make it lewd. And it did, you can't do that anymore. It says, I'm sorry. You can't. No, it won't do like, um, it won't do things that are overtly sexual anymore. It says that it's not allowed. So the AI overlords said no.

I am going to leave that alone. I think that's a good idea. I'm sure there are AI bots out there that will do that stuff, but a chat GPT bot. Um, so I think for me the best thing that I like for AI in content generation is ideation. So, like, it's very fast at pulling together topics. If you have an idea you can't really express and you can throw that in there, it'll give you topics.

Um, it also is really good at looking at the interwebs and telling you like three headlines that will work best for SEO. Yeah. Like. Well, and I was learning this, so you, uh, benevolently allowed us to take some, some AI, like gen AI. Oh, yeah, yeah, yeah. We got four people doing that.

Yeah, it's not, it's, it hasn't like processed anything new. I don't think is how I understood traumatized by 2020 as the rest of us? Maybe. Maybe that's why it just stopped in 2021. I've seen enough. It's like, I'm good. That's good. I'm good. Gonna rally my troops. We're going to take over. It's not getting any better than this, folks.

Let me get these Amazon and Apple devices fired up. We're all just, it's time. Um. I forgot that that happened. Yeah. Yeah. Um, cause I was just in my house all of, you know, like the whole year, which is kind of how I am right now. I'm in my house the whole year. I don't think I've moved my car in like four days.

I'm gonna have to go get the mail at some point, but yeah. So I think that ideation is a good place. And then. The other thing that I know, and I know Zach has used it for this and I have, when you get the idea, it can pull together an outline for you pretty well. Um, and really just gets you past that mundane piece of writing or that writer's block piece, and then you can look at it and go, no, I don't like that topic there, or I don't like this.

And you can, you can edit, right? And I think that's where the. AI and human comes in, you've got to have that personal filter to be able to put that human touch on it. Yeah, I find that it's helpful for me as like a first draft sometimes when I'm doing, you know, like side projects or trying to, um, Organize my thoughts, because as we just saw, sometimes that's a struggle for me to just even get my thoughts to go in a meaningful order.

Yep. Um, primarily because I spend too much time on a screen, so then I like to use the screen to tell me how to, how to think. What's interesting to me is like brainstorming ideas is something you can do it can do ideation and it can come up with ideas I think that it doesn't go like when people brainstorm we get wacky like we can go far out and sometimes that wacky brings you back to something that's within the realm of what you're looking at, but you didn't know that was the journey you had to take.

I don't see AI doing that, like going way out into left field and finding a way to come back and connect it, maybe someday. So, I think brainstorming ideas to get you to a point, um, but it reminds me of, like, The old, um, like agency name generator that used to exist where you could, like, you would, it would choose like an animal and an adjective or something and be like the raging Fox agency.

Like back when that was all like, you can name a bar that small business naming, but those were just computers pulling random numbers to random words together. They weren't like logically thinking about it. I do wonder, like, you know what I'd like it for find me a domain. Like, because when you're searching for a domain, you can put in words, but it's only going to search for those words.

I would like it to look for things that are a little bit more adjacent, look for things that are more broad. Like, if I put in, you know, creative agency, it's going to give me like creativeagency. com. org. They're all taken. Blah, blah, blah. I want it to be able to pull up, you know, Innovative marketing or like pull up synonyms, pull up other stuff, try to combine like 4, 000 words at once and spit it out to me in 10 seconds.

Um, so I think from that point now, for me, can AI write drafts? Yes. And I think that if you're the person who writes the drafts and edits your drafts and slashes them apart and fixes them, that's great. I tend to do, I'm, I'm terrible. Most of my papers in high school and college were a one and done. You're, you're one, one take guy.

Huh? One and done. And sometimes I didn't get the best grade on it. I mean, I always got like A's and B's, but except Econ. Ugh, Econ. But, um, it was my only C ever in my entire academic career. But I also didn't go to class at all. Cause it was 8 a. m. Cause sounds terrible. So, yep. And I'm like, I got a C without ever going to class.

I think that's pretty good. Um, so I think the first draft, yes. My fear is that. A lot of people won't recognize the lack of quality in that first draft. Me, I mean, pointing myself at my figure right at me, like, I could have made those so much better. Um, and every time I look back Oh, not me. I'm, I can't. I get it right on the first try and then I am married to that idea and I can never change it.

Really? It's, yeah. Oh. Like, I'll tweak. Maybe. And like, shift. Ooh. But, it's wild. Wow. Maybe you need AI to generate five different versions and you can pick the best one. I think sometimes though, cause I have a tendency to overthink about stuff before I put it on paper. And so I've already like crafted and, and noodles before it goes out.

Yeah. I think that's one of the ways I did describe it to some professors like that is like, I've already done three drafts in my head. And now I'm spitting one out, so this is really draft four. I just didn't do any of that on paper. And they're like, I don't believe you. And I'm like, no, you don't, you're not in my brain at night.

You don't know what's going on in there. Grade the paper! 4, 000 movies running in parallel in my brain at night. Ugh. Mine's just like unruly squirrels. Cheeky squirrels. That's what I have running around in my brain. Well, and then also like writing a full blog post, writing a full article. Sure. Yes, absolutely.

But you do need to edit it and you definitely need to fact check it. You know, I think we've talked multiple times about glue and pizza sauce. Like that's, it's so icky. It is. And, but that was a suggestion that kept coming up. I hopefully they've fixed that now. Google, I hope you fixed that. Um, but it's just really bizarre.

I think the, the other thing that, uh, I was talking to my husband about, cause they're using LLMs for some stuff. And large language models. Yes. Thank you. You're welcome. Large language. Um, I was trying to be like, listen to how smart I am. But a lot of people don't know what that, I didn't know like LLM until I heard it at inbound, honestly, something, it's just not a term I use.

Yeah. Uh, but the, They're using them and, um, he said a lot of times we're able to tell which was written by GPT or, you know, whatever version they're using because it's written at like an eighth or ninth grade level. And so every time what they do, or like other folks in their prompt engineering have suggested like have it write a first take and then say, okay, now write it at a fourth grade level The, the, the model will insert words like here to for, or henceforth, or like funny joining words that they may be, that most people don't use.

Was that Kara Swisher that brought that up when she was talking to Serena? I think so. Yeah. She's like, yeah, you can tell. Nobody says henceforth. Yeah. Cause she teaches, right? Yeah. Yeah. She's a, she was a professor with her. She did. She did. Her other. Her other podcast partner's professor. I don't think she is a professor.

I thought she did some. Like, not full time, but I thought she taught some classes. Anyway, um, so yeah. Heretofore, hitherto, henceforth. Those are all very good keys.

So I think you can also, um, overcome writer's block. So if you're completely stuck, that, I've had that writing, um, I know that Isaac gets that every once in a while, um, it can just kind of help give you some inspiration. If you kind of know the topic you want to go down or something you want to write about, you can be pretty vague and it's going to just spit some stuff out for you.

Um, that can be helpful. Um, yeah. I'm excited about translation opportunities here. Oh, yeah. Yeah. I do, yeah. I, again, have some concern. I mean, like, you're looking at accuracy concerns here. If you're saying, like, as a non, you know, Spanish speaker, take this Word document or website page or whatever and translate it into Spanish.

Without being to, being able to first person fact check. I think that's, that can be dicey, but. It's the same way when, I've had to use Google Translate for stuff before because that was just, there wasn't budget for a live translator. Right. But what I've always done is have a native speaker read it and mark it up.

And so even if we have clients who are like, Hey, I want a Spanish version of my website, but I don't have money to pay a translator. It's like, okay, like we can pull that together for you pretty quickly, or you can, but do you have somebody internally or now we have somebody internally who can read this and make sure like, uh, that's not right.

Um, yeah. I mean, and also grammar corrections, same thing. You've got to like double check on that. Although Grammarly has gotten really good at correcting grammar. Oh yeah. Like I'm tempted to pay. I keep getting the 75 for a year. Cause I just use the free one. Um, but it's gotten pretty good at that. Um, and same thing with synonyms, right?

So AI can be really good at giving you synonyms. Yeah. Yeah. All right.

I like this next one. If we could, uh, the data analytics side, because that is not the marketing side of things that I enjoy. You're not a numbers gal. Whatever gave you that idea? So, yeah, I'm like the, I'm the, so what? Like the, like, if you can just give me the, give me the, like how you got to conversions or impressions or whatever, but then like, I can help you understand why that matters as opposed to like.

Raw data. And I'm like, I wanna, I wanna understand the numbers. I wanna understand how you got there. I just wanna trust it, I don't need to see the whole journey. I just wanna believe you and have you give me enough. But like, logic problems are good for AI. If something is black and white, if it's a set path to get there.

We've been using computers for that. All along, right? For a long time. That's like the entire purpose of a computer, really. I think the difference with AI is you can be more human in asking it for prompts, right? You can tell it what you want and have it, um, have it go figure it out. Yeah. Um, I think the other thing, and I had, I mean, this isn't exactly the same thing, but, um, you know, you can simplify large data sets.

I actually uploaded, uh, like 900 page transcript of a court proceeding and had GPT give me a summary of it, which was really helpful. And then it was like, okay, tell me everyone who testified, what were the main points? What did this one person say? And it was able to like, So fast, which was really, really helpful.

And it's getting contextual, like, which is great. I mean, we've had like our voice assistants. Um, I won't say them because they'll all go off. They'll all turn on. But they've been contextual for a while, right? Like you can say, who's the current president? And then you can say, what's his wife's name? And it knows the first question that you're asking.

About the current president's wife. Mm-Hmm. and AI is there as well. Um, I think the summarization piece, like, you know, let me just like, um, a lot of political documents, right? So like Mm-Hmm. . Think about the average person could take a bill from Congress that's 900 pages long, throw it into AI and get a summary of it.

Mm-Hmm. . And it'll be fairly accurate because it's just, yeah. Restricting it to that document. Um, Mm-Hmm. . It's better than, you know, reading through, like, hundreds of bills. I mean, maybe congresspeople will use it to actually, because a lot of them are like, we don't have time to read the bill, and it's like, do you have time to read a summary?

Like, I'll bet that's happening. I'll bet staffers are summarizing giant bills for people. Do you think so? I guess. I wonder if there aren't, um, Like restrictions on that though. Well, they probably can't. Yeah. You can't upload a bill. I mean, they'd have to have their own system. Right. Because I don't think you can upload closed.

Well, although if it's public, like, I mean, most bills are public on the government websites, so maybe. Um, I think the other thing question for another day, we're talking about big things, but AI can actually look for smaller things as well. Like little trends that you're not seeing what's the pattern here.

Um, those kinds of things as well. Um, could you say like what keywords were published on this day and what effect did it have on my traffic? And, I want to try it. Yeah, probably. I would think it would be able to do that. to point it at the right thing. Um, that gets into automating reporting, which I am. So automated reporting and summarizing conference calls are my two things.

I just want AI to do that all the time. I beat those drums hard. Yeah. Um, and I know that HubSpot is moving with like actually getting to more like normal language prompts, regular, like, Like you can tell it like, I want to see a, um, I want to see a report that does X, Y, Z, and it'll actually go find the data points and pull it together.

Um, I have, I haven't been successful at that yet, but I need to take the AI prompting course that I have you guys taking. So I did enroll myself too, so I just need to actually do it. Yeah, I have, I have kind of enjoyed it so far. So I know Zach wants to do it. So if you're enjoying it, that'll help me, uh, want to pay the money for Zach to do.

Yeah. Um, so we talked a little about breeze AI. Um, that's a tool that can help with data and analytics. Um, that's in HubSpot it's their rebrand of, uh, Clearbit? Copilot? Nope. Copilot is the rebrand of Chatspot. Um, I mean Copilot is one of their AI interfaces that can help with some of this, but the Breeze AI data enrichment It's actually gonna pull data contextually from all kinds of databases and places and update your your own database with it Which is cool.

We have a version of that. We're still on the old code Clearbit by HubSpot. And I learned today we can stay on it. Um, but we have a thousand credits for data enrichment. So as we start doing more marketing, which is nice. So the old, it's not a rollover thing. You just get so many per year, um, where the new ones are, you get X number this month and use it or lose it.

Yeah. Um, and then there's another one called Metabase. I have not used this one, but it's kind of a self service cloud analytics solution. Um, It can pull things in and give you a quick dashboard setup. So it's worth taking a look at. And I'm sure Zach will link to both of these, maybe to a screenshot or something.

I don't know. Um, he always links to things. So. Zach, you're so good. He is. Even if I never read your notes. Alright, um, so I think we've just got a few minutes left. Um, we talked a little bit about Breeze AI in our, um, HubSpot, uh, almost live episode, I think it was. Recap, a couple episodes ago. Um, so it's got Copilot, which we talked about, which is the AI powered assistant, and you can have that do a lot of the things we said.

Here, Breeze Agents, we talked about, they're more autonomous, and can do automated tasks, or semi autonomous. I'm excited to see where that goes, because if you can get something doing repetitive tasks for you, oh. Well, and it's almost like a, it's almost, Like a little clone of your brain, right? When you start to, cause one of the, one of the things they had just like, yeah, like, um, email sequences where it's like, oh, this, you know, write me a cold reach or cold email to a prospect.

And here's, you know, the language I want you to use. And here's what I would normally say. And then you can start to kind of like refine it and it will learn your specific brand voice or words that you, yeah. So I'm, I'm curious to see how that, how that goes. Yep. And then, so Bree's workflow, is that its own thing, Zach?

Like, or is it just, uh, I hadn't seen that one. Um, but process automation, uh, you can create and customize your own workloads. Zach does research into these things. So I'm going to believe him. Um, Oh, Oh, Oh, I know what this is. This is kind of, this is us not reading the notes. It kind of goes with, uh, I think it kind of goes with agents potentially.

Am I right, Zach? Yes. Okay. So it's basically, this is your brain telling it what we need to do and how we need to do this. So it works just like an automated workflow in HubSpot, except it's having AI do things for you. Yeah. Um, those are all wild. They're great. Right. I, yeah, I have, I have come around a little bit from my reluctance towards AI.

And my initial concerns were primarily around intellectual property and citation of sources and how, how are they making money? How is their model informed? That kind of thing. And so, um, you know, you still have some hesitation, trepidation around that, but. It's AI can be a tool. It's not, you know, similar.

I think we talked about this, like when Photoshop and InDesign were becoming really big, where it was like, Oh, you know, typesetters are now, uh, you know, not required because, You can do that as you design, but it's still just a tool. But you can also move from typesetter to kerner. You can kern things. Um, I think one of the other important things is, you know, where AI gets this information from is important.

Um, and HubSpot has been very, very clear that Breeze does not learn. On our databases and our private information that is in HubSpot. Um, it'll learn on stuff that's public. If you publish a webpage or a landing page or things like that, it can, but that is not where it's getting its learning. Yep. Um, and so that was, that was good.

I know we've got clients that would be concerned about that. Everybody wants to know like what's going on with my data. It's, it is secure. It is protected. Um, and they brought that up a couple of times that I saw. So that was pretty cool. Um, I would love if people would call in or email or send us a a voice recording on additional uses of AI.

Like, how are you using AI right now? So there's a specific ask for whoever's listening. Um, we'd love to hear about it. And we could actually spend a little bit of time in the intro of another episode, like sharing your ideas and thoughts. Maybe we could do a follow up on AI that, you know, Zach would love it if you send four different things in and he can create a whole new episode on it.

Cause then he doesn't have to generate any ideas. Oh my gosh, we're using the audience as like a little AI bot. Kind of. Yeah. Audience. Audience intelligence. Is that what that is? All right. So, AI has pros and cons. Let it do things that the computers and bots are good at. Let people do things that they are good at and the combination of the two, um, is really fantastic.

Yes. Yes. Uh. What is our, what's our ne white episode? Negroni Pina Colada. I know. I was like favorite. I was like hotspot integrations. Two episodes. So integrations. And we're integrating two cocktails. I see what you did there, Zach. The white Negroni Pina colada. Oh, it's a thing. Integrated. Uh, yeah. Our favorite HubSpot integrations.

Ooh, I have several. Mm-Hmm. . Uh, I'm gonna have to like pull this. I'm going to have to pull my thoughts together really hard on this one because there's a whole bunch that I really love and there's a few that when I show people they're like, I didn't know that was there. And it's like, yes, it is. It is. Yes.

Um, so yeah, I think that's, uh, that's an episode. That's it. Uh, you can find our agency at antidote underscore seven one. If you have a question or a comment on how you're using AI, you can send it our way by visiting ctapodcast. live or you can leave us a voice message at 402 718 9971 and your question or comment We'll make it into a future episode.

I promise. We did get like four more completely empty scam voicemails this week, Zach. So that was exciting on the number. Um, but there was nothing, there was nothing there. They were just robo nails I'm sure that hit it. They're probably political. Do you think it was that, or do you think people just got nervous about talking to their podcast heroes?

I don't think anybody got nervous, uh, talking about. I don't think anybody was nervous. I think that they were just junk calls coming in though We've owned that number for a pretty long time and we've never really used it for anything. It's just been sitting there I just like that it has double 7 1's in it with the 7 1 8 and the 1 because I'm fixated Yeah, all right.

Call us use the number something actual real in there would be great and 4027189971 You could make Rich's day