Hot Buttered Rum | Antidote 71

Episode Transcript:

Rich: Hey, Caitlin.

Catelin: Hi. May I tell you something?

Rich: Okay.

Catelin: My baloney has a first name, it's O S E A R. Okay, okay, okay. My baloney has a second name. Once you start this, you can't stop. You need to do it in your head. It's M A Y E R.

Rich: You gotta do it in your head because we have

Catelin: to keep moving. Oh, I love to eat it every day.

Catelin: Zaxxas, keep moving. And if you ask me why, I'll say. I'm a baloney. I'm a baloney.

Rich: But that's a really good hint

Catelin: because Oscar Mike has a way with B O L O G N A.

Rich: Uh, what the heck is the purpose of a jingle?

Catelin: But if people aren't sticking around after that stunning solo, I don't even know what they're doing.

Catelin: So what is the purpose of a jingle? We're going to talk about it.

Rich: And we're going to talk about how they help with brand awareness and remembering, because obviously if you were going to go buy baloney, we're What kind of bologna are you gonna buy? You're gonna

Catelin: buy O-S-C-A-R-M-A-Y-E-R. Yep, you are. And you're also gonna remember how to spell bologna, B-O-O-G-A for the rest of your bologna.

Rich: which is also a city, city in Italy. Um, alright, so, um, we actually have some jingles that's gonna play and we're gonna react to 'em. Uh, we got a little bit of history. I might sing

Catelin: the rest of them as well, the ones that I know. Yeah, that's fine. We'll, we'll see. Just, is that a, is that a promise or is it a threat?

Catelin: Zach, let's find out.

Rich: Tuck in for a 60 minute episode, Zach. We won't. It'll be 30. I promise. We'll, we'll cut it at 30. Zach won't let us do a 60. Um, That would be a dangerous precedent to set and who's gonna listen to us for an hour? Nobody. Uh,

Catelin: I think before we hear more jingles, we should talk about this chai spice meal because I love chai.

Catelin: I am down for this. Um, so Chai

Rich: Spice Mule, this came from, uh, Virginia, uh, from a bartender named Nikki Drake, uh, the bar director at the 2941 Restaurant in D. C. Um, designed to pair with, uh, what she says is the rollercoaster ride that is Fall in Virginia, which honestly, you It's been a rollercoaster ride everywhere.

Rich: It was 52 yesterday and like last week it was like 10.

Catelin: Yeah.

Rich: Um, it was 27

Catelin: when I got dressed today. I asked.

Rich: This is something that has those kind of fall notes like that chai spice chai tea, which is just TT. I know Chinese tea. Um, but it's also, it's a mule, so it's refreshing and cool. So it like, It's fall, but it's warm.

Rich: It's fall flavored,

Catelin: but you can drink it if it's unseasonably warm. You can keep your sweater on cause that feels like it fits the vibe. You can use three

Rich: yards of, uh, fabric to create a cape for yourself, even though it's really just a blanket. I didn't

Catelin: make this cape. I purchased it. Like, The true American woman that I am.

Catelin: Like did you go to Joann

Rich: Fabrics and they rolled out the bolt? No, I

Catelin: got, I got served an ad on Instagram. Oh, yep. And then provided my email address for the 15 percent off coupon. And then if you purchase through the app, you get like another 10 percent off or some shit. I don't know. And then did you

Rich: unsubscribe?

Catelin: I downloaded the app, I subscribed to the texts, I purchased my three yards of fabric, I deleted the app, I unsubscribed, the yards of fabric have arrived, I will be living in them for the foreseeable future. Okay. Yeah. Well, while you're living in those, if you want to that I was drinking this. It's, it's one and a half ounces of Malarkey Divine Clarity Vodka.

Catelin: That is oddly specific. If you're that picky about your vodka, we should check because vodka is just a clear spirit for a rich woman on a diet. Is

Rich: it Smirnoff that always wins the awards for being the best vodka in the world? Or Stoli?

Catelin: Stoli? Or Tito's? I don't, they're all the same. Tito's, I don't drink vodka.

Catelin: But you really can't Could you do this with gin?

Rich: I don't Well, maybe.

Catelin: Yes, you could.

Rich: Not a very piney gin, though. A nice smooth gin.

Catelin: Hendricks, always. Uh, so it's an ounce and a half of your chosen vodka, if you're me, if you want to follow the recipe to the letter, it's malarkey, divine clarity. Does it give you divine clarity?

Catelin: Is that what it's advertising? You might think so. Okay. One ounce of chai spice syrup, which I'll talk about in a moment. A quarter ounce of ginger shrub, again, uh, stay tuned for that. One quarter ounce of lemon juice. And four ounces, this is not negotiable, four ounces of fever tree ginger beer. And you can garnish with freshly grated nutmeg.

Catelin: Ginger, um, fever tree, excuse me, is the The preferred mix at our house.

Rich: That's for what we use for tonic for club soda. We just like to run water through the thirsty thing and make bubble water. Um, but for ginger beer. Really have

Catelin: really great tonic water

Rich: though, too. They do for, we do fever tree tonics.

Rich: But for ginger beer, though, if you want a little more bite, there's one that comes in a little like squat, almost barrel y bottle called Bundaberg.

Catelin: Oh, okay. That

Rich: is, it like bites your tongue a little bit, if you want that. The fever tree is great and it's a really wonderful ginger beer, but you can go like, you can go hard with that ginger beer.

Catelin: Yeah. So for the chai spice syrup, this is a lot, and I would suggest you just find like a nice decaf chai that you can use as either mulling spices, um, I have a recommendation for that, there's a tea shop in Mount Horeb, Wisconsin that has a spectacular Herbal chai that says right on it you can use as mauling spices, so, um.

Catelin: Okay. Herbal chai, telson tea, it's great. Uh, but you gently crush 15 green cardamom pods using a mortar and pestle, or the flat edge of a chef's knife. Place the cardamom pods on a baking sheet along with one cinnamon stick. One star anise pod, five allspice berries, and three cloves. Toast in the oven at 350 degrees for five minutes.

Catelin: This is a lot of work, Zachary. Bring two cups of sugar and two cups of water to a simmer in a saucepan. That's your simple syrup. Add the tossed spices and simmer for ten minutes. Add the toasted spices, excuse me. Um, cool, strain out the solids, and the syrup will keep. Tightly covered and refrigerated for up to a month, so

Rich: that's

Catelin: a

Rich: lot.

Rich: I know that like, this is probably a cheat, but Tehrani has a chai spice syrup.

Catelin: You could do that as well.

Rich: Okay. I would probably, I would probably do that. Um, yeah, wow.

Catelin: It's a lot, but I mean, if you really want to commit to the holiday fall vibe, I love it. The ginger shrub, these are really, have become more common in like cocktail bars specifically.

Catelin: Um, so this is one cup of apple cider vinegar and a cup of sugar. Bring that to a simmer, stirring until the sugar is dissolved. Oof, my mouth is watering, I fucking love it, uh, vinegar. You're gonna add a cup of peeled and finely chopped fresh ginger and simmer on low for 30 minutes. And again, remove from heat, allow to cool, strain out the solids.

Catelin: The shrub will keep tightly covered and refrigerated for up to two months, and that's probably because of the vinegar. So, um, there you are. But once you have all of those things, you're going to add the vodka, your chai spice syrup, ginger shrub, and lemon juice to a shaker with ice and shake until well chilled.

Catelin: Strain into a julep cup or a copper mug over crushed ice and top with your ginger beer. And you can top with more crushed ice. Oh, you

Rich: need that pellet ice, like the Sonic ice. Oh yeah. You gotta get the Sonic ice. You can just go there and buy, get a bag of it. They'll give you a bag. You can buy,

Catelin: yes, they won't give it to you, but it's relatively inexpensive.

Catelin: Anyway, um, this sounds delicious. I might, uh, I might go home and. And that's not true. I'm not going to go home and make chai spice syrup because it's.

Rich: You could swing by a grocery store or someplace and get the Tarani, well, it's for any chai spice, but they're not in the grocery. So that's

Catelin: probably not a highly requested.

Catelin: Yeah.

Rich: Um, it sounds good. Like I think this sounds great. Yeah. I would drink this. Um, a hundred percent. I would drink this on a hot day, a cold day before in front of a fire. In front of a pool, whatever.

Catelin: It's a, it's a, it's a multi purpose. Yeah.

Rich: One general note too, for everybody making cocktails is typically you will put everything that is not fizzy in the shaker and shake it.

Rich: And then the fizzy goes in at the end.

Catelin: Yeah.

Rich: Like that's typically how that works.

Catelin: That's. How that should work if it's not in the recipe, don't shake out your bubbles.

Rich: No. Um, all right, well, let's talk jingles when we get back. And I think we're going to play some and Caitlin will probably want to sing some.

Rich: So I'm warming up for that. I'm ready. All right. Great.

Rich: All right. We are back to talk about jingles. Um, you don't hear a lot of new jingles these days. Like, you know, Nike doesn't have a jingle. People use music. I think artists and their music more.

Catelin: I do wonder if it's like, it's like the way of the background singer as well, that because of advancements in technology and like celebrity culture, if jingles are less popular now because we, we don't want to be like branded in the face.

Catelin: You know what I mean?

Rich: Yep, it could be. Yeah, there were, um, they, there have been a lot of famous people like singing the singing jingles, um, in the past when they came up, but

Catelin: nationwide does that. I mean, the, they have, they pull in artists all the time. Like I always think of the Brad Paisley one with, um, the older Manning, right?

Catelin: Yeah. Where they're like, is he? Yeah, I think so. Yeah, I was like, there's the young one who's

Rich: playing now, but the older ones aren't. Those

Catelin: are probably their children.

Rich: Sports ball. Wasn't there a younger brother? I thought the youngest. No,

Catelin: there's like three actual Manning brothers. Two of them played. Zach.

Catelin: Their nephew is playing. Okay. Thank

Rich: you. Zach follows the sports ball and lets us know all things sports. So this is not sports tangents and answers.

Catelin: Yeah, I was going to say, the two, the two like meathead brothers are retired. Okay. Um, but a jingle is,

Rich: is just basically a short slogan, verse or tune, usually musical, well always musical.

Rich: Um, designed to be easily remembered because if it wasn't musical, it would just be a tagline,

Catelin: a

Rich: paragraph. Yeah. Well, and I

Catelin: think sometimes it's both, right? Like in the case of our. Three, like, main examples. Nationwide

Rich: is on your side. Yeah, it's their, um, But that's their tagline. They've just,

Catelin: like, singified it.

Catelin: My favorite, obviously, is Save big money at Menards. And, um, He's dead now, obviously. He's been dead for a while. I remember, okay, this is how, like, deeply ingrained Menards is into my ethos, my childhood, my DNA, physically. Like, the only time I liked going to Menards was holiday so that I could, like, walk through the, the winter wonderland, right?

Catelin: But I remember my dad texted my brother and I, and it was like, it's a sad day today. And he's like the Menard spokesperson passed away. Like he's so into Menard's that he got the news alert for it. I was like, Oh, that is sad. But now he's like a little cartoon guy on their, um, on their TV commercials.

Rich: So what does that jingle do for you though?

Rich: So Save Big Money at Menard's like, how do you feel when you hear that? Is it nostalgic? Is it logical? Do you want to go shop there?

Catelin: I mean, for me, it's like, Oh shit, I forgot I needed a paintbrush right now. So it's

Rich: a reminder of. things in that category that you might need that they have

Catelin: now. But I think like, because it was such a, I mean, my, we are DIYers now, my dad and my mom both did a ton of home renovation stuff when I was growing up.

Catelin: And so for me, when I was younger, it was like a visceral, like, Oh, Menards. But now it's like, it's nostalgia. It's, um, like this one's really personal for me in a weird way. And then it, and now too, after the election cycle with Yeah, Menards came up because of Tim Walz. Yeah, like Tim, Tim Walz's connection to Menards that, um, I think it came kind of back around that there's like a, a kitsch factor to it a little bit.

Yeah, of course.

Catelin: Um, but it's, it's culturally significant again and nothing about it has changed.

Rich: Oh no, it's the same old logo. Everything is the same, same 11 percent discount. Um, it's

Catelin: not a discount. It's a rebate. It's a rebate.

Rich: You're right. Because if it was a discount, even though they mark it down on their website, but when you get to your cart, it says like, you know, this amount is your rebate, but you have to pay us more right now.

Catelin: I have the Menards rebate address memorized.

Rich: Oh yeah. Isn't it like P. O. Box 55?

Catelin: Uh, let's see.

Rich: I probably have one of those. I'm in my desk. I probably have one of those. I think so.

Catelin: It's, it's P. O. Box. I can't remember the P. O. Box, but then it's Elk Mound, Wisconsin, 54739. I think it's 55. I think it is

Rich: 55 or 155 or something like that.

Rich: Um, it's so wild. But that's

Catelin: like, and that's how, um

Rich: My big thing was you can submit multiple receipts with one rebate card now. They don't have to be one rebate card per receipt. That was a huge change.

Catelin: Yeah. Yeah, that they just like process all of the rebates no matter what it's for.

Rich: And I think what's interesting about their jingle is that rebate mentality that we all know and I think you also assume Things are going to be cheaper at Menards than they are at Home Depot or Lowe's.

Rich: Definitely Lowe's. Lowe's is the bougier, Pricier, nicer home improvement store. Home Depot is kind of stuck in this middle ground now It seems to me like well if I have to go to Home Depot, I'll go to Home Depot But Menards should be more affordable and I should get my 11%

Catelin: I too wonder if that's because of the kitschiness now.

Catelin: Like it has that um, like their commercials and the fact that they're still using something from like the 90s as part of their, probably earlier than that.

Rich: Might have been, yeah. I don't know when that came out. That jingle came up. I do. But I mean, like, I remember

Catelin: it from my child, you know, born in 87. I remember that from my childhood that, um, that the perception is inexpensive because it's, it's not capital M marketing.

Catelin: Oh gosh. Am I going to be horrified?

Rich: Uh, it is almost as old as me. 1972 is when the lyrics were first used over stock music. And then in 1982, composer Mitch Irish rearranged the track and recorded it. So the version you hear today is the 1982 version. Yeah. They haven't changed it at all. We should hear

Catelin: that.

Catelin: We should hear it. Let's, cause my singing rendition, it's not quite the same without the, the background.

Yeah,

Rich: that's a good one. Um, yeah,

Catelin: but it's, yeah, it's interesting the, like the brand perception for me also is, um, it's not trendy. Like when we're looking for, um, specifically light fixtures, I don't typically go to Menards because, um, They are not trendy.

Rich: Yeah. There, um, a lot of builders go to Menards for their boobards.

Catelin: Um,

Rich: that is a good place for those and general ceiling fans. Occasionally you'll find a unique thing in there. Um, but yeah, we go to like Lowe's for outdoor lighting or lights and things like that, or I go online and go to the, what's the one, the big thing.

Rich: I don't know.

Catelin: Um, we have a lighting specialty store here that I usually use for, for fixtures, but, uh, Yeah, and, and like that's what, that's what it is to me, is like, it's building things. It's gardening things. It's like stuff that. People who know what they're doing go to Menards for.

Rich: Yeah, and their jingle and their whole way of life is about that.

Rich: Like, there's nothing in that jingle that promises we are modern, we are trendy, we are cool. It's, it is a basic jingle from 1982 that tells you you're going to save Big Bunny, and that is, The only expectation you should have walking into that store. Um, I think, yeah. And I think what's really interesting is they're memorable, right?

Rich: That's part of why people use a jingle. You can sing it from memory. Um, the Oscar Mayer one is a great example too. You know, uh, I will not start it because. Did you want me

Catelin: to do it again? No, I don't.

Rich: That's great. Thank you. We're good. Um, we have to end on time today. Um, but they're supposed to be repetitive and catchy.

Rich: They're supposed to be earworms, basically. They get stuck in your ear and you can't get them out.

Catelin: Well, and then like, like the, the, the banjo guitar sound, like that plays in the background of all of their commercials were used to, right? Like it would be over, you know, like underlayed the, the, the vocal of the sale offering, and then it would get to the end and you hear the, the banjo.

Catelin: Yeah, save big money. 100%. I will say that right now, um, is not a good time for an 11 percent rebate because they suspend it during holiday time. Yeah,

Rich: I know that, but they used to have it like it was periodic and it wasn't all the time and then it became, especially during COVID, it was just the perpetual 11 percent constantly rolling.

Rich: Yep. Um, and Home Depot and Lowe's used to match it on a secret website where you could Google,

uh, like you

Rich: could Google Home Depot Menards rebate and you would get to this hidden landing page where you could submit your Home Depot receipt for 11 percent back too. They've stopped though. They killed all that during COVID as well.

Rich: Can

Catelin: I just say, this is how, like, this episode is just turning into like an homage to Home to my childhood and every house that we've ever lived in and, and done projects in. But my dad will walk around the parking lot. He'll take like a lap to see if anybody has dropped their rebate receipts. One day he's like, found a good one.

Catelin: He got like, he picked up like somebody's discarded, like 3 rebate.

Rich: All right. Well, we should probably move on from Menards since we've spent half the episode. I

Catelin: can't, I will never move on from Menards.

Rich: Um, if they're okay for the episode, maybe. Um, let's jump into State Farm. So State Farm has had, um, they've had Jake, of course, Jake from State Farm, but they're like, yeah, the Like a Good Neighbor State Farm is there.

Rich: I think Zach, you have that queued up, right?

Like a good neighbor, State Farm is there.

Rich: So it has been sung in the past. Now that's not the one.

Catelin: Yeah.

Rich: Uh, yeah. Like a good neighbor. Stay,

stay far.

Rich: Um, that's the one that you think about, but now they have, obviously he's not a singer, he's an actor. And so he's delivering the line straight.

Rich: They've also started using it as a call to action in their ads, right? Like the kitchen is exploding and ludicrous comes in and says, no, you need.

Catelin: State farm

Rich: and he just says like a good neighbor's state farm is there and then boop a state farm agent appears

Catelin: So like a man, it's like more of a magic word than uh, yeah

Rich: Yeah, so it goes from true jingle back when jingles were popular to end tagline kind of hybrid To now the music is under it to kind of give you that it's a little bit more poppy and modern But being delivered Um, without singing though, sometimes they have the customers, I use that in quotes, air quotes in the ad saying it,

Catelin: the paid actors as customers.

Rich: Yeah. So, I mean, why do you think that it's stuck around? Like companies do dump jingles all the time, but Menards has been around forever. State Farm has been around forever. Uh, Oscar Meyer has been around forever. Why do you think they have staying power?

Catelin: Why does State Farm have staying power specifically?

Catelin: Please. I think, I was, I was thinking about this and like why, um, why this one specifically. I think because like, doesn't everybody want a good neighbor?

Rich: I think so, and Neighbors help, right? So I think it really plays to their brand. The other thing that helps a jingle, honestly, is cash. The more money you put behind just beating that thing into people's heads, The more they're going to remember

Catelin: it.

Catelin: Interesting.

Rich: Yep. It also makes sense. Um, there was an Oldsmobile ad that was, Oh my God, this is so old. Um, and I know we don't have this one cause I didn't bring it up before, but it was, uh, there was a folk song. Hello America. How are you? You know me, but you know, my name. Um, and then it went to, I'm the old, they call Cutlass Sierra, and I know the roads from Oregon to Maine.

Rich: Like, this is the stuff that lives in my head, people. So, but it's an actual song. And so every time I hear the folk song, like if I'm listening to an oldies or whatever, The real, I have no idea what the real lyrics are. I just know that it's the old, they call Cutlass Sierra. And we had a Cutlass Sierra when I was a kid.

Rich: We might've bought it because of the song. Well, that's probably part of

Catelin: it too, if you have, like.

Rich: So I also, when I was little and starting to talk, um, I would sing beer jingles from the TV because they would, all those beer TV ads. And it drove my mom crazy to have like a three year old singing beer jingles.

Rich: Um, and so she kind of, she started pushing me to like, like they bought me on, uh, the four on 45, like a little 45, uh, vinyl, the Coke. I'd like to teach the world to sing jingle, like the full version. Cause she's like, I have to get him off of these beer commercials. Cause you can't, I mean a three year old being like.

Rich: Head for the mountains of bush, beer. Like it's awkward. It is so awkward. Um, I hope she's listening to this. She's we should have had her as a guest. Oh my God. We could have had her as a guest.

Catelin: Live reactions. All right. So

Rich: can I, I did a little research this time, Caitlin, can I share with you a little history of the jungle?

Rich: So we were just curious, like, what. How did this all start? So it was in, where did my notes go? I don't even know where my note, we're not, I did research, but I forgot. We're not releasing video. You're probably going to do the video. This would probably be a good video. Anyway. Um, the first known example is Wheaties.

Rich: So big, big, famous brand been around for a long time. Does not use a jingle today, uh, in 1926. So. Wheaties was struggling. It wasn't delicious. It was fiber. It's wheat. It is not a sexy cereal. Um, and so it was almost pulled from the market. But in, um, ST paul, minnesota, there was some local broadcasters who hired a barbershop quartet to sing about the product.

Rich: So, um, they actually sang a five minute song. Full 30 second barbershop commercial about have you tried Wheaties? So literally they're just begging people to try Wheaties in this barbershop quartet. Um, so what I'm hearing, do we have that one or can you insert it afterwards, Zach? I don't know if you've got that right now.

Catelin: What I'm hearing though, is that In order to get my kid to eat foods that aren't cheeseburgers and chicken nuggets, I should just sing about it?

Rich: I think so. Um, what's really funny

Catelin: Chickpeas! Chickpeas!

I don't know, I'm gonna sing. Have you tried Wheaties? Their whole wheat with all of the brands. Won't you try Wheaties?

For wheated is the best food of mine. Oh my gosh. Yeah. It's crispy and crunchy the whole year through the kitties. Never tire on them and neither will you. So just bo we. The best breakfast food in the land.

Rich: So, yeah. It's not

Catelin: working for me.

Rich: Very of the time, right? But I mean, like, it's weak. It's brand they crunch, you know weed is the best food of the land like it's corny and such a weird No, it's

Catelin: not.

Catelin: It's weedy. It's

Rich: weedy. But here's the pun intended everybody Here's the thing so that we these quartet as they became known got their own radio show after that commercial and actually did A radio show in the 20s and 30s. And then in 1929, What was

Catelin: the premise of the radio show?

Rich: They sang, they were a barbershop quartet that sang like not just jingles.

Rich: They just, they became the Taylor Swift of 1927. Maybe the One Direction of 1927. That's a better comparison.

Catelin: The Wheaties Quartet Radio Hour.

Rich: Is that what it was called? I don't know. It doesn't say. I mean, not that specifically. In the notes that I have. Um, but interestingly enough, like during the Great Depression in 1929, cereal sales were still falling like crazy.

Rich: But General Mills decided to launch that campaign nationwide. And so they went from a brand that was going to be dead and pulled from the shelves Made the first jingle known to man, well, first jingle in modern times for advertising, I guess. I'm sure there were jingles in Caveman. Um, and took off, and Wheaties is still here today, obviously it survived.

Rich: Um, what also killed me When

Catelin: did they pivot to celebrity endorsement? Or like sports figures? Oh, I don't know. That had to have been like the 80s, right? It was

Rich: probably 60s, I would guess that it was probably like a U. S. hosting an Olympics push or something.

Catelin: 72 in LA, I think.

Rich: Yeah, that might've been it.

Rich: Look it

Catelin: up. Lou Gehrig. What kills me. Oh,

Rich: okay. So it was Lou Gehrig in 1934. So about five years later. Who knew? Uh, Zach knew. Is who knew. This is why we have a producer who fact checks us real time. Zach, you, I was told there'd be no fact checking. All right. It's too soon. I know. Anyway, the second jingle took 10 years.

Rich: It wasn't until the 30s. That I think it was like 1936, 1937. Pepsi was the second to use a jingle in advertising.

Catelin: Really?

Rich: And they had famous, I think that was the one that had famous artists. Am I remembering that right? It was like Aretha Franklin and others, or is that too early for Aretha Franklin?

Catelin: Aretha Franklin wouldn't have been in 1939. I don't

Rich: know what I'm talking about. So, um, so yeah, so that's the history of the jingle.

Catelin: What's the first, can we play the Pepsi jingle? I want to hear it. It

is. Twice as much for a nickel, too. PepsiCo is a drink for you. Nickel, nickel, nickel, nickel, trickle, trickle.

Nickel,

Rich: nickel, nickel, nickel, trickle, trickle, trickle, trickle. I've never heard that before. But it's so wild. Like, I love all of these. This is, that one's obviously before my time. That was 1939, I guess, is the PepsiCo.

Catelin: Before

Rich: your time. Um.

Catelin: That's like before your mom's time. If I had to guess. Right? No, no way.

Catelin: So

Rich: some of these. Yeah, that is before my mom's time. Um, Budweiser had their first jingle in 1970. So it was when you said, say Budweiser, you've said it all. So yeah, I grew up on all of those. Like it was crazy. So Menards

Catelin: is my nostalgia. And the rest of these is yours. That's what I'm pretty much all of it.

Catelin: Now,

Rich: actually there's one, Zach, can you read my mind? Do you know the one that I'm thinking of? That is me growing up in the Midwest and then living in Chicago. It came up all the time and it didn't used to have an 800 number. It used to just be a local number. And then they added the 800 to the jingle.

Rich: Empire carpet. Cause it used to just be five, eight, eight, two, 300 empire and whatever area code in Chicago. Land you had, it would, they had all that number in all the area codes and then they expanded nationwide and made it, um,

Catelin: 800.

Rich: So again, a short snippy one, like really close to some of the other ones where they're quick hits.

Catelin: Yeah. It's funny. Cause when we were talking about this, I was like, I've never. I've never heard the 800 580. I was like, I don't know that Empire one. And then as soon as we played it, I was like, Oh, yep. I've definitely heard that. Yeah.

Rich: Yeah. And it's, I think that's one of those that. You know, reminds you and takes you back.

Rich: Now, I've never brought carpet from Empire, you know, Is that what it

Catelin: was? They're like flooring. Okay.

Rich: Yeah. It's Empire carpet and flooring. Yeah. Um, and their whole thing was they were a same day. So like they would come to your house, do the consult, do the measure, you sign the contract, you get a discount, they tear everything out, they put the new stuff in and then they leave.

Rich: Like

Catelin: in the same day?

Rich: Yeah, it was Empire today. was their whole thing. Yeah.

Catelin: Wow.

Rich: So, um, and I've seen a few of them now that do it, uh, next day. Like you have to book, like they have to come within that five day period, but you have to sign when they show up. It's like very weird, but that's not a jingle. I digress.

Catelin: It's just like terms and conditions.

Rich: I know.

Catelin: Uh, this was a fascinating trip down memory lane. I think it's really what it is. It really was. They don't make jingles like they used to.

Rich: Uh, they don't. And I think when people try, they, now they try too hard. Um, you know, some of these just came up sort of naturally or were just a fun weird thing that picked up.

Rich: Um, or they just don't put enough money behind them and it's hard to get them out there for everybody. That's what

Catelin: I was going to say, because like, for, for probably like, you know, a writer and a musician or a couple of writers and a musician to sit in a room and, and come to some of these conclusions.

Catelin: Now would be pretty pricey. I mean, cause that's, you know, a day or two or three depending on.

Rich: So they'll just pay rights to somebody who's got a song already that fits what they've got and away they go. It's kind of the way of sitcom opening theme songs. Like those really don't exist that much anymore.

Catelin: And I

Rich: think what we've got, we've got those sound hits, like the Netflix, like the, yeah, that they've got and all that.

Catelin: The Disney click is what, uh,

Rich: yeah,

Catelin: yep.

Rich: And Disney used When You Wish Upon A Star as a jingle for a very long time. That was their sort of theme song.

Yeah.

Rich: All right, so I think we've beaten jingles to death.

Rich: Um, if you hear a good one, let us know. Like, I would be really curious to know, um, what people remember from jingle

Catelin: of your childhood?

Rich: What's the quintessential millennial jingle or Gen Z Jingle? The Gen Z Jingle. It sounds like, uh, a new dance or a drug.

Catelin: No, honey.

Rich: They're

Catelin: not doing, yeah. It's just a dance.

Catelin: All right. Uh, you can find us at antidote underscore 71. If you have a question or your preferred childhood jingle, you can, uh, head to ctapodcast. live. To send us an email. Mm-hmm . You would love to hear about your thoughts. Uh, even better, you can leave us a voice message on our hotline. I will not sing it.

Catelin: 4 0 2 7 1 8 9 9 7 1. And your question or comment will probably make it into a future episode.

Rich: Maybe if we had a phone number jingle and sang it, people would actually call it. That's, um, maybe not. I think it's worth. Alright, so we are wrapping up the year with this one, I believe. It's our last of December.

Catelin: Happy New Year! Yeah,

Rich: so next episode coming up is going to be the Night Cap. It's a very appropriate New Year's drink. A little bit more basic. There's no, like, you don't have to make all your own syrups and things in that one, I don't think. I think it's pretty straightforward. Um, and Caitlin and I will be sharing our 2025 marketing resolutions and we may throw in a personal resolution as well.

Rich: We'll see. Uh, so join us again next week for that.