Cocktails Tangents & Answers Episodes | Antidote 71

Caramel Apple Martini | Antidote 71

Written by Antidote 71 | Oct 23, 2025 2:28:14 PM
 

The Funnel is Evolving 

You may have heard that the funnel is dead. It's been a trending thought for many marketers, but is it actually time to move on from the funnel? In this week's episode, we're discussing how the funnel is changing and everything you need to know to adapt. While we don't necessarily consider the funnel to be completely dead, following its rigid structure without adapting it to your buyers' true journey could prove detrimental to your marketing strategy. 

 

 

Caramel Apple Martini

Perfect for a crisp autumn day, the Caramel Apple Martini is ideal for seasonal sipping. Created by Ree Drummond, better known as The Pioneer Woman, this cozy cocktail blends vodka, apple cider, butterscotch schnapps and caramel sauce for a nice buttery, caramel twist on classic fall flavors.

Recipe Credit: Pioneer Woman