If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic.
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Brandy AlexanderThe Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation of the original Alexander, a pre-Prohibition cocktail made with gin, crème de cacao and cream. The original is believed to have been created by bartender Troy Alexander at NYC’s Hotel Rector.
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